Why Blogging?...Why Blogging? How Blogs Support SEO, Social Media, Email Marketing, and PR...
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Why Blogging? How Blogs Support SEO, Social Media, Email Marketing, and PR Strategies
Transcript of Why Blogging?...Why Blogging? How Blogs Support SEO, Social Media, Email Marketing, and PR...
Why Blogging?How Blogs Support SEO, Social Media, Email Marketing, and PR Strategies
Are you a “blogger” or just blogging for your business or organization?
©2018 JB Media Institute LLC
These are two different things:● A blogger is someone establishing themselves as an expert
or influencer and their job is creating content and building a following.
● A blog is simply a place to add easily organized, fresh content updates to your website. This area of the website should have a clear purpose.
Call it something other than “blog.”
©2018 JB Media Institute LLC
To most website visitors the word “blog” does not indicate what they can expect when they click on the menu item.
Create a name that tells them what to expect: ● Jewelry Store - Gemstone Library● Personal Chef in the Virgin Islands - Island Life● GotoBermuda.com - Travel Tips
What is Thought Leadership?
©2018 JB Media Institute LLC
According to Marketing Insider Group thought leadership is…
“...a type of content marketing where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions on the minds of your target audience, on a particular topic...Thought Leadership means you provide the best and deepest answers, to your customers’ biggest questions, in the formats your audience likes to consume.”
SEO
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1. Website content updates2. Increases internal linking opportunities3. More backlink opportunities
Pro Tips - Make sure the URLs are keyword friendly and that you can edit Meta Data and Open Graph information for each post.
©2018 JB Media Institute LLC
Meta Data
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Open Graph Protocol
Social Media &Email Marketing
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1. More opportunities to drive website traffic2. Builds trust and credibility with your audiences 3. Increases partnership strategy opportunities
Pro Tips - have a call to action (CTA) on every post near the top of the page and at the bottom.
Public Relations
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1. Quick and easy story sharing and pitching 2. Supports multimedia branded assets 3. Allows you to share staff, customer, and visitor
experiences, regional history, and upcoming events and activities
Pro Tips - Share post links on every social channel.
Complete Keyword Research
©2018 JB Media Institute LLC
Google Suggested Searches and Questions Also Asked
Answer the Public
Moz. Keyword Explorer
Blog StrategyStep 1
Compile Ideas Based on
Popularity & Intent
©2018 JB Media Institute LLC
1. Why would someone read your blog post?
2. What has already been done?
3. What do you want people to do once they have read or watched the content?
Blog StrategyStep 2
Share Everywhere
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If your blog content has value for people writing and distributing content on a regular basis is key to success.
Include links on all:● social media channels ● email marketing● PR outreach and media kits
Blog StrategyStep 3
Build Links
©2018 JB Media Institute LLC
Don’t just build backlinks to your homepage. Ask influencers, media, partners, and more to link to specific blog posts.
Make sure posts:● have value for the audience● offer clear calls to action● Are well-written, engaging,
accurate, and up to date
Blog StrategyStep 4
Tracking
©2018 JB Media Institute LLC
See which blog posts perform the best over time. Google Analytics > Behavior > Landing Pages
Ask the following:● how long do people stay on
blog posts? ● what is the bounce rate of
each post? ● Which blog posts are the most
popular?
Blog StrategyStep 5
Sarah Benoit Co-founder & Lead InstructorJB Media Institute
[email protected] @SarahDBenoit -
Twitter & Instagram Facebook.com/SarahDBenoit
#d2cc2d
Thank You
“You do amazing things. More people should know.”
www.JBMediaInstitute.com
