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iiD Showcase:

‘Go Beyond’ Mobile Fitness App An inspiring athletic app that pushes you beyond your physical limits

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Go Beyond is an inspiring social, athletic app created by iiD for yurbuds sports earphones that motivates you to push yourself further in running, cycling and swimming. You earn cool badges and points for conquering challenges (dubbed “Walls”) while being able to share your progress on the spot in Facebook and Twitter. Unlike most training apps that have challenges and social features viewable only on a website, Go Beyond has everything built right into the mobile experience.

What is the ‘Go Beyond’ App?

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The ‘Go Beyond’ social training app for iOS and Android was created for yurbuds sport headphones.

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Go Beyond is a GPS-based social app that rewards users with points and badges as they complete harder running, cycling and swimming challenges.

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Users earn cool badges and points for conquering challenges (“Walls”) while being able to share their progress on the spot in Facebook and Twitter.

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Customized startup screen welcoming users back to app

‘Walls’ screen showing 3 levels and a list of badges to navigate by

App Flow – “Choosing a Wall”

Walls detail screen to learn about, start, or invite friends to a wall

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GPS-based odometer and stopwatch for running, cycling and swimming

Congratulations message when wall is conquered with points earned

App Flow – “Conquering a Wall”

Instantly, share about achievement on Twitter and Facebook

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A leaderboard motivates users through rank based on badges and points

User profiles to view details on people’s points, badges and followers/following

App Flow – “Connecting to Wallers”

Simple social app to cheer on others through liking and comments

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A true social app, Go Beyond also takes full advantage of Facebook Open Graph with the user’s activities automatically posted to Facebook including completion of new Walls, latest map location of runs and rides, when they take on a higher difficulty level Wall and status on the leaderboard. A Facebook app landing page let’s users’ friends see their accomplishments, see the leaderboard and download the app themselves.

Facebook Integration

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Go Beyond App Publishes into Facebook Feeds

User’s activities automatically posted to Facebook including completion of new Walls, latest map location of runs and rides, when they take on a higher difficulty level Wall and status on the leaderboard.

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Go Beyond App on Facebook

Each athletes’ profiles can be seen in the Facebook app from clicking on any post on their feed.

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Go Beyond App on Facebook

Bringing the app leaderboard into Facebook motivates potential users to join in the fun

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Go Beyond App on Facebook

Key goal of the Facebook app is to make download of the app easy to access for iOS and Android

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“We picked a branded utility like Go Beyond because it is a much deeper engagement and tells our story through experience rather than words.”

yurbuds brand manager Daniel DeVille

Testimonial

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“Go Beyond app means translating our mission statement and brand essence into something tangible and useable by our core audience. Another way to serve them in a unique and forward-looking fashion.”

yurbuds brand manager Daniel DeVille

Testimonial

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Get the GO BEYOND app:

https://itunes.apple.com/us/app/go-beyond/id564448864?mt=8

https://play.google.com/store/apps/details?id=com.yurbuds.gobeyond

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iiD (“ideas in digital”) is a new breed of digital branding agency that builds connections through digital-minded branding, brand utility, social channels and emerging technology to enable what we call ‘friendship media’. iiD is an agency in San Francisco and was founded 4 years ago. We excel at branding for the digital world that forges connections between people and the brands they love. We map out, design and develop digital products and services to delight consumers and achieve our clients’ business goals. iiD blends the four key elements of success in digital media: strategy, creative, social design and technology.

1620 Montgomery Street #250 San Fancisco, CA 94111 (415) 738-0738 http://www.ideasindigital.com info@ideasindigital.com ‎

About iiD