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iid insight e-newsletter page 1 www.iidprofessions.com
Picture courtesy of Deborah Garth Interior Design
IID Design Tour to London
Join the IID to explore some of London�s leading Interior Décor
& Design exhibitions, events, showrooms and inspirational
design locations.
Due to the success of the IID�s Group Tour to Maison&Objet in
January, including visits to the fabulous showrooms of Pierre
Frey, Donghia, Rubelli and Dominique Kieffer, we are currently
putting together a design tour to London in September. These
tours offer Members exposure to international design trends
and an opportunity to view new collections from many of the
world�s finest interior décor & design companies. They are also
a great source of inspiration and fresh ideas.
Continued on page 2
IID FOUNDING MEMBERS
Monthly e-newsletter from The South African Institute of the Interior Design Professions (IID) designed to give Members
insight as to the developments taking place within the Institute, our Members and the Industry.
iid insight Volume 19 May 2009
INS I D E TH I S I SSUE
1 Three New Ranges from Hertex Fabrics
2 An Industry First 3 Site Inspection
3 Aqua Creations Makeover of Nhow Hotel
4 Albert Carpet�s Practical Alternative to Laminate Flooring
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IID Design Tour to London Cont from page 1
The September tour promises an exciting line up
including:
- 100% Design - one of the world's most important
contemporary interior design exhibitions
- Focus showcasing the latest designs from 120
high-end interior brands: fabrics, wall coverings,
furniture, lighting, accessories and carpets
- Tent London - the most comprehensive and
diverse design exhibition of the year during the
London Design Festival. Consists of a collection of
shows, competitions and installations covering art
and architecture, vintage and contemporary design
by emerging and established designers, dealers,
retailers, manufacturers and brands from around
the world
- Decorex International - provides professional
interior designers, retailers, architects and hotel
designers with a beautifully edited selection of the
most innovative and inspirational suppliers
including fabrics and wall coverings, furniture,
lighting, floor coverings, accessories and bespoke
services
- Sanderson Wallpaper Factory and Sanderson
Archives, a beautiful garden that's on
show, trends talk by Ann Grafton of GP & J
Baker, tour of the Queens Gallery and many more
exciting activities
Approximate dates will be from 21 - 30 September 2009.
We�ve received a great response from Members that are
interested in joining the tour and are currently finalising
the itinerary and costs which we look forward to emailing
to you shortly □
PROPOSED NEW MEMBERS
If anyone has objections to any of the following
new Members being appointed, please let us
know before 12 June 2009. All objections must
be lodged in writing.
PROF. INTERIOR DESIGNERS – GAUTENG
CARLOS MOTA – TILT DESIGN STUDIO
HASSAN SHAIKH – BCS DESIGN INTERIORS
PROF. INTERIOR DESIGNER – EASTERN
CAPE
KIRSTY CROWE – MDA INTERIORS
CORPORATE MEMBER – GAUTENG & KZN
CEMCRETE (PTY) LTD – JOANNE BENDALL
CEMCRETE MANUFACTURES MAINLY CEMENT-BASED &
ACRYLIC FINISHES FOR WALLS, FLOORS, SWIMMING
POOLS, ROOFS ETC. CEMCRETE KZN ARE CURRENTLY
AFFILIATE MEMBERS, AND WITH THE ADDITION OF THEIR
HEAD OFFICE IN GAUTENG, WILL NOW BE UPGRADING TO
CORPORATE MEMBERSHIP
TEL: 011 474 2415
WWW.CEMCRETE.CO.ZA □
I ID ’ S M I S S I ON STATEMENT
“ TO P R O MO T E E X C E L L E N C E I N
T H E P R A C T I C E O F I N T E R I O R
D E S I G N ; T O I M P R O V E T H E
P R O F E S S I O N ; T O P R O T E C T T H E
R I G H T S O F I T S M E M B E R S , T O
G R OW T H E O R G AN I S A T I O N A N D
T O E X P A N D T H E C O N T R I B U T I O N
O F T H E P R O F E S S I O N T O
S O C I E T Y ”
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IID Website Statistics for May
IID had a total of 1363 unique visitors to the website during May. It�s interesting to note that 83 Interior Decorator /
Designer Membership Application Forms were downloaded. The Top Twenty most viewed web pages for May were:
Krysia Back (123), Deborah Garth (100), Callie van der Merwe (84), Gi Alston (81), Stephen Falcke (80), Reney
Otto (76), Driekie Thomas (76), Mika Combe (72), Lynne Blumberg (71), Karin Laing (69), Leigh-Anne Shillaw (66),
Sharon Nicolaci (66), Wilson Associates (63), Mark Rielly (63), Ame Gehle (61), Laura Dolgner (56), Tanja Tomaz
(55), Claudette Rosen (55), Deborah Witkin (54) and Temi Stallings (51) □
Professional Member Profile
Deborah Garth Interior Design - Gauteng
Armed with an interior design honours diploma and an intrinsic design flair,
Deborah Garth established her company in Johannesburg in 1992.
Deborah Garth Interior Design offers her skills to the corporate, retail and
residential markets. She has been a member of SAGID/IID for over eleven
years. Known for her love of contemporary to minimalistic design and use
of natural materials, she undertakes each project with her vision statement
in mind F Simplicity. Attitude. Honesty. Harmony.
T: 011 483 0028 Email: [email protected] □
STRIP Clothing Store, Highlands North Entrance 3 Athol Residence TV lounge 3 Athol Residence
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NEWS & V I EWS
Three new ranges from Hertex Fabrics
Be totally amazed. Amazed 3 an appropriate name for an
amazing collection of the most scrumptious jacquard fabrics sourced
from top international mills. Hertex Fabrics is proud to add this exciting
fabric to its collection. Most of the designs, such as the graceful
paisley Euphoric and the Fendi type labyrinth pattern, are cut-pile
velvets. Kino and Ikat are high-end flat wovens that co-ordinate and
complement the velvets by colour and mood. Gina is available in three
cutting edge colour combinations in a traditional design, woven with
top quality acrylic chenille and lustrous viscose yarns. Simplicity, as
the name suggests, is a simple, colourful vertical cut-pile velvet stripe
while Stupendous is the modern, large scale floral in bright
colourways. Combined with Abstracto this quality collection has a
distinctly modern edge.
Afro Slick: so much more than meets the eye. It is much more than a book of faux leathers. Afro Slick
incorporates everything that is exciting about the new poly-vinyl and poly-urethane revolution that has struck the
furnishing industry. Animal skins, a fly-boy and bomber jacket scuffed leather-look, metallics, tooled and printed
plethers, as well as patents with gold and silver prints and inlays. Smooth brings you a range of wild colours with a
hi-tech new look all of its own. Add to this some realistic hard-wearing fauxs in the traditional furnishing shades from
off-white to chocolate and black and you have a collection covering every possible angle for upholstery use.
In search of Nobility: With the introduction of the Nobility
Collection, Hertex ensures that you will be noticed. The Nobility
Collection forms part of the faBELLA range and consists of plains and
semi plains. The emphasis of this collection is on the natural look,
which never dates and effortlessly fits into any décor scheme. True to
the faBELLA range, the Nobility Collection contains Italian flair and
design, offering a wide variety of natural and plain fabrics.
Continued on page 5
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The Nobility Collection contains something for every designer and consists of the following fabrics: Aswan, a fabric
mimics luxury and comfort. It consists of a cotton, viscose and linen combination. The soft suede handle
emphasises opulence and comfort. Nobu is a textile that has a similar composition as Aswan and also contains silk
for extra allure and coir that imitates a chunky Bedouin appearance. Neon is a bright and colourful material that
consists of an array of stunning colours and Sami, a herringbone cloth, with subtle but spectacularly well-balanced
colour combinations.
The above collections are now available from Hertex Fabrics, a leading South African supplier of fabrics to the
furnishing and design industry □
h e r t e x f a b r i c s F A B R I C F O R L I V I N G
www.hertex.co.za
An Industry First – Free Site Inspection!
Sean Williams Contracts announces a first-of-its kind maintenance service to all existing and future customers. More
often than not costs associated with the refurbishment and restoration of furniture are a costly but necessary
headache. The everyday interaction has its effects and no sooner have you purchased when you�re calling for repair
quotes. Now a Free Site Inspection by the experts at Sean Williams Contracts puts an end to these headaches.
Their two most important assets are their products and the relationships they�ve formed with interior designers,
architects and industry specialists. When their furniture is ordered, their team of professionals ensure a hassle free
installation and they�ll make sure you get the attention you need □
Sean Williams Contracts
JHB: 011 447 0901
CT: 021 425 4622
www.seanwilliamscontracts.co.za
Sit back, relax … their team is on the way to do a free customer site inspection
iid insight e-newsletter page 6 www.iidprofessions.com
NEWS & V I EWS
Albert Carpets
021 464 4320
www.albertcarpets.com
Albert Carpets Introduces Practical Alternative to Laminate Flooring
Albert Carpets has introduced a new vinyl product
called Grandeco, a unique, stylish, modern and
practical alternative to laminate flooring, which is
available in a wide range of colours, textures and styles.
Grandeco is a trendy, functional and affordable floor-covering, is
hardwearing and adds character and style to any room. Especially
suited to bathrooms and kitchens, Grandeco is impervious to water
spills and will not lift and if one plank should be damaged, it can be
lifted and replaced with a new one. Floors take more stress and strain
than any other surface, yet we still expect them to endure the thrills
and spills and general wear and tear of life and come out looking as
good as new. With this product you have the best of both worlds with
all the pros of wood and laminate: a hard wearing low maintenance
floor-covering, without the concerns of water damage and bad
acoustics.
Pictured above right: Grandeco White Pine 3 Dauphin Showroom by
Collaboration; center - Grandeco Mocha; below - Grandeco Mocha □
iid insight e-newsletter page 7 www.iidprofessions.com
NEWS & V I EWS
Aqua Creations Makeover of Nhow Hotel
Aqua Creations have taken on the challenge of redressing and lighting up the prestigious hotel lobby of the Nhow
Hotel in Milan, transforming it with bold new pieces by Ayala Serfaty.
Shasta Table Hand-sculpted out of clay, the Shasta table exhibits
a simple and minimalistic aesthetic. With its organic
shape, smooth contours and clean lines, this ceramic
table doubles as a side coffee table as well as a
sculptural element. Designed by Ayala Serfaty, the
Shasta table was created in collaboration with
ceramic artist Marcelle Klein.
Gladis Lounge Chair The Gladis Lounge chair is hand-made from a
variety of high-end fabrics provided by several
textile manufacturers in different price ranges,
among them Creation Baumann. The fabric is
upholstered over ergonomically shaped
polyurethane foam, designed for optimal comfort.
Set on a swiveling ten-wheeled base allowing
natural movement and positioning, the Gladis
lounge chair radiates an ethereal quality
enhanced by its hand-stitched details, thus
providing a ripple effect, reminiscent of the fluid
forms found in nature.
Ears Stool Created from a solid metal cushioned tripod
frame, the Ears stool is an updated version of
Aqua Creations� 1998 Isa stool which was
custom-designed for New York�s hip Kerquelen
shoe store.
Continued on page 8
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Ears Stool cont. The first of a ground-breaking series of three-
dimensional hand-crafted felt upholstered pieces,
the Ears stool proposes innumerable options for
custom design using multi-layered felt. Offering a
dramatic reprieve from a sea of upholstery, the
hand-crafted felt will naturally give rise to limited
edition series and one-of-a-kind creations.
Designed by Ayala Serfaty, the Ears stool was
created in collaboration with textile artist Irit
Dulman.
Apaya Floor Lamp Exemplifying Ayala Serfaty�s warm and organic style, the statuesque
Apaya floor lamp rises to a height of 180 cm and is made from hand-
crafted mohair and angora felt mixed with pure silk, dressed over a
clear cylinder. Being the first of its kind, the Apaya floor lamp will set
the tone for a new hand-crafted felt sculptural lighting collection by
Aqua Creations. Naturally pressed and applied in an undulate form,
the particular handcraft presupposes limited edition series and one-of-
a-kind creations. Designed by Ayala Serfaty, the handcrafted Apaya
floor lamp was made in collaboration with textile artist Irit Dulman.
Pure Light SA are the sole representatives for Aqua Creations in
South Africa □
Pure Light SA
Showroom: 108, 1st Floor, Design Quarter, Cnr Leslie and William
Nicol, Fourways, Johannesburg
Tel: 011 465 4232
Contacts: Vasili - [email protected]
Neil - [email protected]
www.purelightsa.co.za
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NEWS & V I EWS
Marmoran Celebrates 40 Year Industry Milestone & Snaps up big 2010 Stadium Contracts
MARMORAN (Pty) Ltd, the industry leader in customised wall coatings, celebrates its 40th anniversary this year.
Established in South Africa in 1969, the Marmoran brand has firmly entrenched itself as the pioneer of natural
protection interior and exterior wall coatings, with products available in no less than 40 countries worldwide.
Bulkhead Ceiling - Marmoran Permacrete
Their recipe for success can be attributed to many factors i.e. Marmoran�s internationally recognised guarantee, the
company�s commitment to research and development, the product�s ability to be applied over many different
substrates, as well as new and innovative wall coatings that capture the imaginations of architects locally and
internationally. This has led to Marmoran winning numerous awards, including the prestigious State Presidents Merit
Award for Export Excellence.
BIG WIN: A state of the art product goes hand in hand with top notch projects and Marmoran has been awarded
various stadium contracts for the 2010 Soccer World Cup which include: Moses Mobhida Stadium in KZN;
Mbombela Stadium in Mpumalanga; Ellis Park Stadium in Gauteng and Royal Bafokeng Stadium in Rustenburg.
Notable completed projects to date include San Stefano in Egypt (the biggest complex in Africa); FNB Fairlands in
Gauteng; V&A Residential Apartments in the Waterfront in Cape Town; The Lost City in Gauteng; Royal Palms in
Durban; Eden Island in the Seychelles and Matrade Landmark in Kuala Lumpur amongst many others.
SUSTAINABLE, ENERGY-EFFICIENT & ENVIRONMENTALLY FRIENDLY: The responsible option for saving
energy and maintenance costs, Marmoran wall coatings conform to international green building guidelines and
sustainability measures in construction trends. Continued on page 10
Cont on page 10
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All products are pollution, dirt, fungus and weather resistant with the ability to resist temperature
fluctuations. Formulated for specific compatibility with most construction materials and climatic conditions,
Marmoran�s customised wall coatings are easy to maintain whilst the product�s aqueous base ensures it is
environmentally friendly.
BENEFITS: Whilst each wall coating offers its own character and features, the benefits of each are unanimous:
*extremely tough and durable *outstanding flexible qualities *superior alkali resistance *excellent weather and
ultraviolet resistance *controlled water vapour permeability enabling the substrate to NbreatheO *superior adhesion to
all suitably primed substrates *excellent impact and abrasion resistance *rapid drying properties in both low and high
temperatures *Low VOC�s, non-hazardous, non-toxic and environmentally friendly.
The use of Marmoran products ensures unparalleled versatility in hue, texture, colour and effect whilst reflecting the
best in contemporary international design trends. For further information contact Marmoran�s Marketing Manager, Liz
Terrey on 021 797 4250 or visit www.marmoran.co.za □
Permasuede RBP
Permaplast GZ 1015 Permaplast for RBP
IID Members Enjoy an Evening at Home with Hugh Fraser
On 7 May, the IID and some of our Professional Members
enjoyed a visual feast of travel and interiors presented by
Hugh Fraser at his Nglass houseO in Johannesburg. Hugh
was the architectural consultant to the Cement & Concrete
Institute and is currently employed by the PG Group, as the
Shard of Glass, exploring exciting developments in glass
architecture. Thanks Hugh for warmly welcoming us into
your home and for a wonderful evening. We�d also like to
thank Santa Eksteen from Glass SA for organizing and
arranging sponsorship of the event □
Pictured above from left to right: Des Laubscher, Hugh
Fraser, Laura and Wilhelm Dolgner & Laura Hayward
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NEWS & V I EWS
Full Steam Ahead with the Gautrain
Rhodesfield Station
NThe stations are designed by different architects who
will all imprint their unique personalities on these
environments, but this theme will be as prevalent as
the different lines that so typifies the London
Underground, giving the Gautrain a clear and
recognisable system identity,O Steer explains.
Even though the design ethos is based on such a
traditional notion, the platform and concourse
structures will be contemporary in overall feel, making
sure that they remain relevant and appealing well into
the future.
Glass is a major consideration in the design of the
stations, in order to make the most of the abundant
light that the province enjoys. The Sandton station
descends over 50 metres into the earth and a large
glass canopy over the escalator well draws light from
the east and south, deep into the lower levels, as
inspired by a similar station in Paris. NThe other
stations are mostly quite simple buildings, but all of
them are designed according to green principles, key
among which is the maximisation of natural light and
making every opportunity for natural ventilationO he
continues.
Continued on page 12
Apart from electricity, or the lack thereof, one of the
hottest topics in architecture and design circles is the
Gautrain. Glass South Africa>s SmartGlass
newsletter, spoke to Tom Steer of Gautrain Architects
Joint Venture (GAJV), the Johannesburg firm
responsible for overseeing the architectural ethos in all
the train stations� designs, in a project that is costing
around R4million per hour to build.
NWhen deciding on the architectural theme for the
stations, we considered the Gautrain as a network for
the province and we looked at other networks in South
Africa for inspiration. In rural KwaZulu Natal, aerial
photographs revealed pathways between communities,
with no single community being the hub 3 clusters of
acacia trees are the shady havens where people meet
to socialise, barter and communicate. Because the
Gautrain stations will be meeting points, and places of
connection for the people of Gauteng, we�ve used the
Acacia tree and its umbrella shape as an influence
throughout.O
Sandton Station
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Full Steam Ahead with the Gautrain (cont)
NWorking with Bombela has taught us so much. The
consortium insists on international standards and
procedures, and the skills and disciplines that the
South African contractors have learned on this project
will stand us in good stead in the future. While there
have been some specialist skills and products that
we�ve had to import, the project has placed a very
strong focus on local content and products. Even
where there are products that are available abroad
that may be more efficient, there are local
counterparts that do the job just as well, and that cost
less 3 so we�ve used them.O
In spite of frequently negative sentiment in the
marketplace, Steer is proud of the integrity he�s
experienced on the project. NIt�s not going to be long
before people begin to understand the hugely positive
impact that the Gautrain is going to have on our lives,
and by 2011 when it�s finished, it�s going to be an
essential part of Gauteng�s infrastructure 3 we�re going
to wonder what we ever did without it!O he concludes □
Glass SA - SmartGlass
For more info contact Santa Eksteen:
011 417 5800
www.gsa.co.za
Green Building Conference and Exhibition 2009
For the second year Dulux Trade is proud to be one
of the main sponsors of the Green Building
Conference 2009. The event will be hosted at the
Sandton Convention Centre, Jo'burg, on the 7 and 8
July 2009.
All major construction projects should be commissioned
as 'green buildings' and those that are not will face
severe criticism and a potentially reduced future value,
as pressure mounts from investors, property owners,
blue chip tenants (public and private), and the
professional team. The reason for this pressure is that
buildings have a massive and extended impact on the
environment and all stakeholders are beginning to
understand the magnitude of the opportunity lost when
project owners and managers fail to embrace the
principles of green building.
The Green Building Conference and Exhibition is
geared towards the professional team and seeks to
provide valuable and applicable insights from a select
group of local and international speakers. Dulux Trade
is committed to deliver products and services that will
meet the requirements of 'green buildings' in South
Africa. Last year, Dulux Trade successfully launched
the Environmental Wash System and Light & Space.
Visit the Dulux Trade stand and find out about their
latest innovations! For more information, visit
www.greenbuilding.co.za □
iid insight e-newsletter page 13 www.iidprofessions.com
NEWS & V I EWS
CAL ENDAR O F EVENTS
Please send your event details to [email protected]
WOODCREATIONS “THE OUTSIDE IN LAUNCH PARTY” OF
EXCITING NEW PRODUCT RANGES - JOBURG
DATE: 4 JUNE 2009
VENUE: THE VENUE MELROSE ARCH
TIME: 17H00 FOR 17H30
RSVP: RESHMA AT [email protected] OR 011 719 1140
IID GROUP TOUR OF RAND CLUB - JOBURG
DATE: 24 JUNE 2009
TIME: 14H00 – 16H00
PLEASE BOOK THIS DATE. INVITE AND DETAILS TO FOLLOW SHORTLY
GREEN BUILDING CONFERENCE & EXHIBITION - JOBURG
DATE: 7 & 8 JULY 2009
VENUE: SANDTON CONVENTION CENTRE
WWW.GREENBUILDING.CO.ZA
DECOREX - JOBURG
DATE: 6 – 10 AUGUST 2009
VENUE: GALLAGHER CONVENTION CENTRE, MIDRAND
WWW.DECOREX.CO.ZA
I ID NAT I ONAL O F F I C E
SUITE 124, FIRST FLOOR, DESIGN QUARTER, LESLIE AVENUE, FOURWAYS
P.O. BOX 10642, FOURWAYS CROSSING CENTRE, 2055
TEL: +27 11 465 9732
FAX: +27 11 465 9802
GENERAL ENQUIRIES:
MARKETING ENQUIRIES: