ICA- How to Create a Social Media Plan in 2019 v1€¦ · Shoppable Instagram Posts and Stories...

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JAM!

TextHOW TO USE SOCIAL MEDIA IN 2019 FOR JAPAN

https://www.letsjam.digital/

RYAN AYNZ

MY WORK

I’m Awesome

HOW TO USE SOCIAL MEDIA IN 2019 FOR JAPAN

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1- WHY IT MATTERS

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1- WHY IT MATTERS 2-WAYS YOU CAN USE IT

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1- WHY IT MATTERS 2-WAYS YOU CAN USE IT

3-HOW TO BUILD A PLAN WITH IT

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Why does this matter?

Social media in 2018

• 78% increased traffic

• 64% generated leads

• 53% improved sales

Good for business


1. Facebook


1. Facebook 2. YouTube


1. Facebook 2. YouTube 3. What’s App


1. Facebook 2. YouTube 3. What’s App 4. ?


1. Facebook 2. YouTube 3. What’s App

4.MESSENGER

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Who benefited

most globally?


1. ?


1. Hospitality


1. Hospitality 2. Manufacturing


1. Hospitality 2. Manufacturing 3. Pharma

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What about Japan?

What we know?

• Instagram has a 50% Y/Y growth rate

What we know?


• Facebook Messenger is becoming more popular than Line

What we know?



• Facebook itself is being used more like LinkedIn

What we know?




• LinkedIn is only being used by executives or associated with global business

What we know?





• Becoming a YouTuber is of the top 5 professions for Japanese youth

What we know?





• Becoming a YouTuber is of the top 5 professions for Japanese youth

• And Japan is the only country in the world where Twitter is more popular than Facebook

What the stats say

• 3.89% Instagram

• 8.96% YouTube

• 17.1 Pinterest

• 32.4% Facebook

• 32.91% Twitter

Stats

• YouTube Highest Penetration Rate

• Instagram doubled in follower growth

• And daily Twitter penetration was the same as Instagram

Vs.

Stats Usage

• 3.89% Instagram

• 8.96% YouTube

• 17.1 Pinterest

• 32.4% Facebook

• 32.91% Twitter

What the users say

ARE YOU READY?


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How Can You Use it?

What’s this mean for 2019?

60% no longer trust social branded

content

TRUST MATTERS

This means Live streaming

Instagram stories Events & Experiences

Social capital and Social proof will work

together in Japan

92% want better/authentic story

telling, something “real”

ACTIONS IMPACT

Instagram stories went from 100

million to 400 million

Mobile voice search will impact your copy

Selfie-Sales - Influencer integration

continue to thrive

More emphasis on Bio’s over Instagram

Bots

Shoppable Instagram Posts and Stories

with more integration

TOPICS TARGET

Clean, natural, organic, and eco-friendly products

searched up 205% on Facebook

97% of women discussed social

shopping What wasn’t up? Only 3% was men

talking about shopping

K-Beauty made 13.1 billion and attributes

social media to its growth

Random: Prints

Productivity Hacks Mind and Body

Ghost, Horror, Suspense Wireless audio Bread is back

Green Beauty searches where

up 48%

What does this mean here?

Japan in 2019

Rise in online & offline education

Niche Communities

Women and their food

Tech fueled escapism

Population decline Work force needs

YouTube integration

2.1 billion hours spent watching online gaming and interacting

in fantasy

(even amongst all demo’s)

40% increase in Facebook

Groups

Internationalization

#Tokyo2020 Rugby

Championship

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How to Make It Work?

KNOWING WHAT

YOU WANT


KNOWING WHAT

YOU NEED



What you want


What’s your reality

Set SMART Social Goal

• Specific

• Measurable

• Assignable

• Relevant

• Timetable

This is the norm

• Specific

• Measurable

• Assignable

• Relevant

• Timetable

But not in 2019

• Specific

• Methods

• Actions

• Results

• Target

Now, this is the norm

Specific Methods Actions Results

10,000 Facebook Campaign

Target

likes, clicks likes, clicks

Here is how it works

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How to Build Your Plan?

1. What will it take? 2. What it cost? 3. How will you grow

Who? What channels?

How they use them? What this means for you?

How do you get their attention? Why will they like you? How can you test this?

Why will they commit to you? How can you test this?

Why will they buy from you? How can you test this?

What will it take?

Who? How many people you reached liked you?

How many people that liked you committed? How many people that committed to you bought?

How much did you spend on each area? How much did you make?

Did you make or lose money in the end? What needs to change so that your plan works?

What will it cost?

Set your specific daily, weekly, monthly, quarterly yearly goals Identify each channel you’ll use and how

Map out the actions you’ll take every day on each channel List out the results you’ll need from each action

Identify your target audiences for scale

How will you grow?

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HOW TO USE SOCIAL MEDIA IN 2019 FOR JAPAN

ICA- How to Create a Social Media Plan in 2019 v1€¦ · Shoppable Instagram Posts and Stories...

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