© 2014 IBM Corporation

MES-1207 IBM MobileFirst: Overview and Strategy to Transforming Your Mobile Enterprise

Ed Brill Director, Mobile Enterprise Marketing IBM

@edbrill

Please Note IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion.

Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.

The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.

Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.

VIDEO: Reach made with mobile. Made with IBM

Mobile is changing interactions and how work gets done

People are transacting on mobile •  The average mobile phone user

checks their phone 150 times a day

But the experience of mobile is not yet meeting expectations •  80% of apps are used

once then deleted

Mobile transactions are generating unprecedented amounts of data •  5 petabytes of data are

generated every day by mobile phone subscribers around the world

This data is helping organizations deliver new value

•  By 2020, 90% of new passenger cars sold will have

some form of vehicle mobile platform, up from 10% in 2012.

Mobile enterprises leverage this data, putting the right information into the right

hands at the right times •  By 2015, 2/3 of the workforce will own a

smartphone, and 40% of the workforce will be mobile

73% of CEOs Are prioritizing investments in customer insights

82% of CMOs Plan to increase the use of social media

74% of CIOs Say mobile solutions are part of their vision for increasing competitiveness

70% of COOs Identify supply chain visibility as the top challenge in delivering on their agendas

As a result, leaders are redefining their agendas

Leaders are harnessing mobile capabilities to drive business value Findings from the Institute of Business Value & Oxford Economics offer insight into the practices of mobile leaders

The are using mobile to create new business value"

They are mobilizing their employees to serve the customer "

They are unlocking core business knowledge for mobile apps"

They are securing the mobile enterprise"

81% stated that mobile is fundamentally changing their businesses vs. 39% of other firms "

78% said that enabling employees to work outside the office was their highest investment priority; 64% said that faster response time to customers was the primary reason to invest "

70%+ of mobile strategy leaders indicate they are effective at Integrating mobile with existing systems vs. 40% of other firms"

+80% indicated that they were effective in addressing mobile security issues, the #2 greatest technology challenge associated with mobile"

The characteristics of mobile leaders The study represents 601 mobile strategy experts

Research was conducted by IBV and Oxford Economics in 1Q13

•  Leaders build apps that unlock core business knowledge for mobile uses:

•  They excel 2:1 at integrating existing systems with mobile and are more effective with app security than non-leaders (82% vs 51% of others).

•  Leaders protect and manage the mobile enterprise to

optimize performance: •  They are more than twice as likely to adopt BYOD programs,

and excel at data security (90% leaders vs 55% others), and at ensuring network capacity (80% leaders vs 48% others).

•  Leaders use insights to engage their customers

wherever they are: •  They are twice as effective at taking action based on mobile

data.

•  Leaders are using mobile to fundamentally transform the way they do business:

•  They are twice as likely to realize ROI from mobile initiatives.

http://ibm.co/ibvmobile

IBM MobileFirst has identified a four part strategic approach to helping mobile leaders put business in motion

IBM MobileFirst addresses a mix of industry-specific & cross-industry solutions to transform your business

Retail

Customer experience management

Mobile workforce & operation management

1"

2"

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From: Traditional selling channels via television, catalogues and online

To: Analytics and ecommerce technology with ability to uncover data insights about individual consumer preferences

Mobile shopping • Payments & checkout

Mobile Transformation for Retail: Wednesday 3:45 – 4:45pm Lando 4201 A Top 3 mobile use cases for retail"

Travel & Transportation Selling the journey - Loyalty, sales, services

Day of journey - Customer Experience Management

Mobile workforce & operation management

Inventory management

1"

2"

3"

From: Unstable, inadequate online ticketing system

To: Scalable mobile ticketing system supporting:

•  19 million app installations within two months

•  2 million unique daily visitors during peak time

•  300k+ concurrent daily users during peak time

•  400k+ tickets were sold daily during peak time

•  100 million daily hits during peak time

A Deep Dive into the Capability of IBM Worklight for Large Scaling in China’s Railway Ticket System: Monday 2:30 – 3:30pm Lido 3103

Top 3 mobile use cases for travel and transportation

Healthcare

To: Synchronized care management system, driving practitioner collaboration and improved patient experience

Provider Care Process Management"

Payer Constituent & Claims Services"

Governance/ Risk/ Compliance (GRC) Management

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2"

3"

From: Multiple hospital systems

Mobile Transformation for Healthcare: Tuesday 3:45 – 4:45pm Lando 4203

Top 3 mobile use cases for healthcare

Banking Mobile Banking

• Retail • Commercial

Mobile Payments

Mobile Marketing • Customer Care

1"

2"

3"

From: Inconvenient trips to the bank

To: Advanced mobile customer user experience

Mobile Transformation for Financial Services & Insurance: Wednesday 2:15 – 3:15pm Lando 4201A

Top 3 mobile use casesfor banking

Attend a Variety of Banking Customer Sessions at Impact:

Bank of Montreal MCU-2262: Breaking Down Barriers with Mobile - An Iterative Approach to Mobile Application Development Tuesday Apr 29 (1:00 p.m. – 2:00 p.m.) Lando 4305 HDFC Bank Ltd. MCU-2980: Bringing Agility to Mobile Application Development Tuesday Apr 29 (3:45 p.m. – 4:45 p.m.) Lando 4301 B ING Vysya Bank MCU-3015: Driving Financial Inclusion with Digital Banking Tuesday Apr 29 (10:30 a.m. – 11:30 a.m.) Lando 4301 B PNC Bank MMA-2105: Making the Switch to a Hybrid Mobile Development Platform Tuesday Apr 29 (1:00 p.m. – 2:00 p.m.) Lando 4301 B NFCU MMI-1768: A Customer’s Mobile Banking Journey to Streamline and Secure Mobile Traffic Wednesday Apr 30 (5:00 p.m. – 6:00 p.m.) Lando 4303 Tangerine (formerly known as ING Direct Canada) MMA-1790: Vendor SDKs in Mobile Applications: Challenges, Design, & Best Practices Thursday May 1 (2:15 p.m. – 3:15 p.m.) Lando 4205

To: Leveraging its responsive design skill set and add a mobile development capability to its service offering without undue ramp-up cost and time

From: Multiple, disparate mobile technology platforms

Insurance

Customer & agent care

Claims

Marketing Campaigns

1"

2"

3"

Nationwide Customer Session: Tuesday 10:30 – 11:30 am Lando 4203

Top 3 mobile use casesfor insurance

Government

To: Real time presence awareness for faster & more accurate incident response

From: Waiting on emergency responders

Government to Citizen Services"

Government to Business Services"

Mobile Workforce"

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2"

3"

Mobile Transformation for Government: Thursday 2:15 – 3:15pm Lando 4201A Top 3 mobile use cases

for government

AllGov Demo

Automotive

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3"

Car entertainment • Connected vehicle"

Customer servicing"

Process & Collaboration"

From: A car made up of parts

To: A car made up of technology

Panel: Connected Car Is the Next Big Collaboration - Hear from the Pioneers: Tuesday 10:30 – 11:30 am Marcello 4503

Top 3 mobile use cases for automotive

VIDEO: Ford Motor Co. enables mobile user experience

To: Creating new revenue stream via Mobile Payments, Mobile Wallet, Enhanced User Experience & Mobile Marketing

Telecommunication Subscription & service management

Mobile device management & analytics

Field service management

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2"

3"

From: Fixed line, Internet and TV

Verizon Customer Session: Monday 2:30 – 3:30 pm Lido 3101B

Top 3 mobile use cases for telecommunications

•  Extensible mobile app software developed on industry-leading IBM Worklight™ application development platform

•  Built on a proven, flexible, and extensible Technology Stack

•  API-enabled to support integration with third party and proprietary systems

•  Template-driven development allows for easy branding, styling, and visual design

•  IBM Worklight “write once, deploy many” eases challenges of fragmented device ecosystem

IBM Ready Apps Mobile applications pre-configured with core industry standard functionality

IBM Ready Apps Available Now •  Banking - Retail Bank •  Banking - Small Business •  Government - Citizen •  Healthcare - Coordinated Care •  Industrial - Connected Home

•  Insurance - Agent Care •  Insurance - Policyholder Care •  Retail - In-Store Associate •  Telecom - My Telco •  Travel & Transportation - Flight Crew

IBM Ready Apps provide clients with a critical “jump start” to the strategy, design, and development of their mobile ecosystem •  Address new market segments and improve

productivity while reducing costs

•  Accelerate strategy, design, and development of your mobile ecosystem

•  Benefit from ongoing IBM investment in an innovative IBM Ready App enhancement roadmap

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Join the conversation: twitter.com/IBMMobile (#IBMMobile) facebook.com/IBMMobile

Ask about the new IBM Mobile Industry Transformation Program & IBM Ready Apps

What do leaders in your industry have in common when it comes to Mobile technology? Read the IBM IBV to find out: http://ibm.co/1nhNlGN!3!

4! Progress opportunities:!Schedule a no charge Mobile Agenda Workshop!Email: ibmmobile@us.ibm.com!

Learn about our solutions and see what our clients are saying at: www.ibm.com/mobilefirst

Get started with IBM MobileFirst

To schedule a workshop, email: ibmmobile@us.ibm.com

One day interactive workshop with an IBM Mobile expert to help enterprises plan and develop a customized roadmap for success

• Interactive discussion to understand client business drivers, pains and requirements

• Overview of IBM MobileFirst Strategy, technology and POV’s

• Industry trends and imperatives

Client Value Workshop Highlights

For Line of business and IT leaders seeking expertise and experience in developing, enhancing, and/or executing their mobile enterprise strategy.

• Industry expertise with top use cases and successes

• Capability assessment including identification of opportunities and gaps in mobile strategy

Schedule a Mobile Agenda Workshop