© 2014 IBM Corporation
MES-1207 IBM MobileFirst: Overview and Strategy to Transforming Your Mobile Enterprise
Ed Brill Director, Mobile Enterprise Marketing IBM
@edbrill
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Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
VIDEO: Reach made with mobile. Made with IBM
Mobile is changing interactions and how work gets done
People are transacting on mobile • The average mobile phone user
checks their phone 150 times a day
But the experience of mobile is not yet meeting expectations • 80% of apps are used
once then deleted
Mobile transactions are generating unprecedented amounts of data • 5 petabytes of data are
generated every day by mobile phone subscribers around the world
This data is helping organizations deliver new value
• By 2020, 90% of new passenger cars sold will have
some form of vehicle mobile platform, up from 10% in 2012.
Mobile enterprises leverage this data, putting the right information into the right
hands at the right times • By 2015, 2/3 of the workforce will own a
smartphone, and 40% of the workforce will be mobile
73% of CEOs Are prioritizing investments in customer insights
82% of CMOs Plan to increase the use of social media
74% of CIOs Say mobile solutions are part of their vision for increasing competitiveness
70% of COOs Identify supply chain visibility as the top challenge in delivering on their agendas
As a result, leaders are redefining their agendas
Leaders are harnessing mobile capabilities to drive business value Findings from the Institute of Business Value & Oxford Economics offer insight into the practices of mobile leaders
The are using mobile to create new business value"
They are mobilizing their employees to serve the customer "
They are unlocking core business knowledge for mobile apps"
They are securing the mobile enterprise"
81% stated that mobile is fundamentally changing their businesses vs. 39% of other firms "
78% said that enabling employees to work outside the office was their highest investment priority; 64% said that faster response time to customers was the primary reason to invest "
70%+ of mobile strategy leaders indicate they are effective at Integrating mobile with existing systems vs. 40% of other firms"
+80% indicated that they were effective in addressing mobile security issues, the #2 greatest technology challenge associated with mobile"
The characteristics of mobile leaders The study represents 601 mobile strategy experts
Research was conducted by IBV and Oxford Economics in 1Q13
• Leaders build apps that unlock core business knowledge for mobile uses:
• They excel 2:1 at integrating existing systems with mobile and are more effective with app security than non-leaders (82% vs 51% of others).
• Leaders protect and manage the mobile enterprise to
optimize performance: • They are more than twice as likely to adopt BYOD programs,
and excel at data security (90% leaders vs 55% others), and at ensuring network capacity (80% leaders vs 48% others).
• Leaders use insights to engage their customers
wherever they are: • They are twice as effective at taking action based on mobile
data.
• Leaders are using mobile to fundamentally transform the way they do business:
• They are twice as likely to realize ROI from mobile initiatives.
http://ibm.co/ibvmobile
IBM MobileFirst has identified a four part strategic approach to helping mobile leaders put business in motion
IBM MobileFirst addresses a mix of industry-specific & cross-industry solutions to transform your business
Retail
Customer experience management
Mobile workforce & operation management
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From: Traditional selling channels via television, catalogues and online
To: Analytics and ecommerce technology with ability to uncover data insights about individual consumer preferences
Mobile shopping • Payments & checkout
Mobile Transformation for Retail: Wednesday 3:45 – 4:45pm Lando 4201 A Top 3 mobile use cases for retail"
Travel & Transportation Selling the journey - Loyalty, sales, services
Day of journey - Customer Experience Management
Mobile workforce & operation management
Inventory management
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From: Unstable, inadequate online ticketing system
To: Scalable mobile ticketing system supporting:
• 19 million app installations within two months
• 2 million unique daily visitors during peak time
• 300k+ concurrent daily users during peak time
• 400k+ tickets were sold daily during peak time
• 100 million daily hits during peak time
A Deep Dive into the Capability of IBM Worklight for Large Scaling in China’s Railway Ticket System: Monday 2:30 – 3:30pm Lido 3103
Top 3 mobile use cases for travel and transportation
Healthcare
To: Synchronized care management system, driving practitioner collaboration and improved patient experience
Provider Care Process Management"
Payer Constituent & Claims Services"
Governance/ Risk/ Compliance (GRC) Management
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From: Multiple hospital systems
Mobile Transformation for Healthcare: Tuesday 3:45 – 4:45pm Lando 4203
Top 3 mobile use cases for healthcare
Banking Mobile Banking
• Retail • Commercial
Mobile Payments
Mobile Marketing • Customer Care
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From: Inconvenient trips to the bank
To: Advanced mobile customer user experience
Mobile Transformation for Financial Services & Insurance: Wednesday 2:15 – 3:15pm Lando 4201A
Top 3 mobile use casesfor banking
Attend a Variety of Banking Customer Sessions at Impact:
Bank of Montreal MCU-2262: Breaking Down Barriers with Mobile - An Iterative Approach to Mobile Application Development Tuesday Apr 29 (1:00 p.m. – 2:00 p.m.) Lando 4305 HDFC Bank Ltd. MCU-2980: Bringing Agility to Mobile Application Development Tuesday Apr 29 (3:45 p.m. – 4:45 p.m.) Lando 4301 B ING Vysya Bank MCU-3015: Driving Financial Inclusion with Digital Banking Tuesday Apr 29 (10:30 a.m. – 11:30 a.m.) Lando 4301 B PNC Bank MMA-2105: Making the Switch to a Hybrid Mobile Development Platform Tuesday Apr 29 (1:00 p.m. – 2:00 p.m.) Lando 4301 B NFCU MMI-1768: A Customer’s Mobile Banking Journey to Streamline and Secure Mobile Traffic Wednesday Apr 30 (5:00 p.m. – 6:00 p.m.) Lando 4303 Tangerine (formerly known as ING Direct Canada) MMA-1790: Vendor SDKs in Mobile Applications: Challenges, Design, & Best Practices Thursday May 1 (2:15 p.m. – 3:15 p.m.) Lando 4205
To: Leveraging its responsive design skill set and add a mobile development capability to its service offering without undue ramp-up cost and time
From: Multiple, disparate mobile technology platforms
Insurance
Customer & agent care
Claims
Marketing Campaigns
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Nationwide Customer Session: Tuesday 10:30 – 11:30 am Lando 4203
Top 3 mobile use casesfor insurance
Government
To: Real time presence awareness for faster & more accurate incident response
From: Waiting on emergency responders
Government to Citizen Services"
Government to Business Services"
Mobile Workforce"
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Mobile Transformation for Government: Thursday 2:15 – 3:15pm Lando 4201A Top 3 mobile use cases
for government
AllGov Demo
Automotive
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Car entertainment • Connected vehicle"
Customer servicing"
Process & Collaboration"
From: A car made up of parts
To: A car made up of technology
Panel: Connected Car Is the Next Big Collaboration - Hear from the Pioneers: Tuesday 10:30 – 11:30 am Marcello 4503
Top 3 mobile use cases for automotive
VIDEO: Ford Motor Co. enables mobile user experience
To: Creating new revenue stream via Mobile Payments, Mobile Wallet, Enhanced User Experience & Mobile Marketing
Telecommunication Subscription & service management
Mobile device management & analytics
Field service management
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From: Fixed line, Internet and TV
Verizon Customer Session: Monday 2:30 – 3:30 pm Lido 3101B
Top 3 mobile use cases for telecommunications
• Extensible mobile app software developed on industry-leading IBM Worklight™ application development platform
• Built on a proven, flexible, and extensible Technology Stack
• API-enabled to support integration with third party and proprietary systems
• Template-driven development allows for easy branding, styling, and visual design
• IBM Worklight “write once, deploy many” eases challenges of fragmented device ecosystem
IBM Ready Apps Mobile applications pre-configured with core industry standard functionality
IBM Ready Apps Available Now • Banking - Retail Bank • Banking - Small Business • Government - Citizen • Healthcare - Coordinated Care • Industrial - Connected Home
• Insurance - Agent Care • Insurance - Policyholder Care • Retail - In-Store Associate • Telecom - My Telco • Travel & Transportation - Flight Crew
IBM Ready Apps provide clients with a critical “jump start” to the strategy, design, and development of their mobile ecosystem • Address new market segments and improve
productivity while reducing costs
• Accelerate strategy, design, and development of your mobile ecosystem
• Benefit from ongoing IBM investment in an innovative IBM Ready App enhancement roadmap
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Join the conversation: twitter.com/IBMMobile (#IBMMobile) facebook.com/IBMMobile
Ask about the new IBM Mobile Industry Transformation Program & IBM Ready Apps
What do leaders in your industry have in common when it comes to Mobile technology? Read the IBM IBV to find out: http://ibm.co/1nhNlGN!3!
4! Progress opportunities:!Schedule a no charge Mobile Agenda Workshop!Email: [email protected]!
Learn about our solutions and see what our clients are saying at: www.ibm.com/mobilefirst
Get started with IBM MobileFirst
To schedule a workshop, email: [email protected]
One day interactive workshop with an IBM Mobile expert to help enterprises plan and develop a customized roadmap for success
• Interactive discussion to understand client business drivers, pains and requirements
• Overview of IBM MobileFirst Strategy, technology and POV’s
• Industry trends and imperatives
Client Value Workshop Highlights
For Line of business and IT leaders seeking expertise and experience in developing, enhancing, and/or executing their mobile enterprise strategy.
• Industry expertise with top use cases and successes
• Capability assessment including identification of opportunities and gaps in mobile strategy
Schedule a Mobile Agenda Workshop
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