i Event Promotion - University of Idaho

i Event PromotionKelly Bielenberg, Waverly Public Schools, Waverly, NE

OVERVIEW

Students (in small groups) design and implement promotional activities for an assigned school or community

event. Each group presents its promotional plan to the class and judges. The group with the best presentation

becomes managers. They manage the class in the implementation of their plan as well as unique and creative

ideas that other groups designed. The management team will delegate tasks to all class members — tasks

designed to play to their strengths — and oversee the completion of those tasks as they actively promote the

event.

TIME REQUIRED

Seven class periods

GRADE LEVEL

10th - 12th

COURSE

Entrepreneurship, Marketing, Business Principles

TARGETED NBEA STANDARDS

Marketing

VI. The Marketing Plan: Describe the elements, design, and purposes of a marketing plan.

Entrepreneurship

VI. Management: Develop a management plan for an entrepreneurial venture.

Management

IV. Personal Marketing Skills: Develop personal management skills to function effectively and efficiently in a

business environment.

OBJECTIVE(S)

1 . The students will design appropriate interview questions to help them identify their target market for an

assigned school or community event.

2. The students will work in teams to design promotional strategies for the event.

3. The students will develop a professional presentation to present the strategies that will reach their desired

target market.

4. Students work together as managers and in teams to implement plans for the event.

Focus QUESTION(S)/STATEMENT(S)

Write the item(s) listed below on the board, prior to students entering the room. Invite students to respond, in

writing, on paper or on their laptops/netbooks.

• What is the difference between a closed question and an open-ended question?

134 I Creative Teaching Ideas

If you were promoting the grand opening of a new store in your community, what are some open-ended

questions you would ask the owner to help you find out who your target market is and what the owner is

looking for in a marketing plan?

What are some different methods of advertising?

How does the target market affect the methods of advertising used in a marketing plan?

If you were going to watch a marketing presentation, what expectations would you have of the presenter(s)

and presentation?

What are the roles of managers in an organization?

If you were a manager, what expectations would you have of your employees?

STEPS

1 TeacherReviews objectives (which are projected or written on the board) with students. Asks students to share/

discuss answers to the focus question(s)/statement(s).

StudentParticipates in class discussion based on the focus question.

2 Teacher

Tells the class that they will be designing a promotional plan for an event that will be taking place in the

school or community. Invites the event sponsor to come in and be interviewed in small groups Determines

how student groups will be selected. Once groups are organized, teacher assigns groups to write six to

10 interview questions for the event sponsor to answer during the interview. Determines event sponsor

interview time slots.

Student

Works in groups to develop interview questions. Purpose of questions is to help them identify important

information about the event that will help them identify the target market and develop promotional

strategies. Students interview the event sponsor in the assigned time slot.

3 Teacher

Distributes the rubric (Table 7.1) for the group presentation and allows time for questions. Makes sure

time and materials are available for students to complete the presentations.

Student

Develops a presentation (based on the rubric) that shares promotional strategies with the class.

4 Teacher

Arranges for event sponsor as well as other judges (possibly an administrator, other teacher, or community

member) to be present for presentations (if possible). Provides judges with a rubric. Asks students to take

notes on other students' presentations.

Creative Teaching Ideas 1135

StudentPresents promotional strategies for the assigned event. While watching presentations, notes creative ideas

from other presentations. At the end of all presentations, students offer their conclusions about which team

they believe would be the best management team and why.

5 TeacherWorks with judges to choose the management team based on presentation scores and student comments.

Announces management team. Discusses the role of the management team in more detail with the small

group.

Student

Those not on the management team work together to discuss how their presentations and plans could

have been improved. If time permits, these students should also use the Internet to research the top 10

ways management can motivate employees. The results of their research should be written and given to the

management team.

Those on the management team conference with the teacher about the management team's expectations.

They should decide which ideas from all groups will be implemented, delegate responsibilities to

individual class members and small groups, oversee the completion of those responsibilities, and review

the top five tolO ways to motivate employees that were provided to them by the other students.

6 TeacherOversees the management group and helps with the needs of the individual class members as they

implement promotional activities (all ideas must be approved through proper school channels before going

into effect).

StudentWorks with others to implement promotional activities. This may involve making posters, contacting

newspapers or television stations, working with business owners, getting permission, finding volunteers,

designing promotional flyers, etc. Students are held accountable for the tasks they agreed to complete.

7 TeacherAssigns follow-up activities of writing thank you letters to volunteers and creating a written evaluation of

the project. Students should turn in a written evaluation of what they learned from the project and how

they can use what they learned outside their school situation. They should also note areas they think could

have been improved. This will help them find out if they met assessment objective three.

Student

Writes thank you letters to everyone who volunteered and completes a written evaluation of the project.

CONCLUSION AND SUMMATIVE ASSESSMENT OF OBJECTIVESTo make sure students meet all objectives, the teacher asks questions related to the objectives. This will help

reiterate the objectives of the lesson. A rubric will be used to evaluate the summative assessment.

—


RESOURCES/MATERIALS/EQUIPMENTThis will vary based on the promotional ideas that the class tries to implement. The following should be available:

• Event sponsor support

• Administrator support

• Computer access—word processing, desktop publishing, and presentation software

• Internet access

• Projection system for student presentations

• Poster board and markers

• Possibly a small budget for the students to start with ($10-$20)

• Possibly video equipment and video editing software, if a commercial is made

• Rubric (Table 7.1), one copy per group combined into one packet of rubrics for each judge

Since students are working as a class, not everyone must be technology savvy. Students will be assigned work based on

their strengths and can teach other students how to use different technologies to help accomplish the class goals.

MODIFICATIONSDepending on the size of the class, the age of the students, or the complexity of the project, this lesson plan

can be modified to meet class objectives. For example, this could be done entirely as a class activity. Instead

of making small group presentations, students couJd brainstorm (as a class) ideas to promote an assigned

event, come up with a management plan, and implement the plan. If the class is small, or is a younger group of

students, activities could be limited to the school only and not include the community. Since this activity can

vary, multiple tasks will need to be completed; therefore, students can be accommodated by assigning a special

needs student something that plays to his or her strengths.

ACCOMMODATIONS

Non-Readers

Allow a peer or adult to read instructions to the student and rewrite the instructions using images of the stepsto be completed.

Physical Impairments

Provide a computer with voice dictation software (e.g., Dragon Naturally Speaking).

Sensory Impairments-Vision

Emphasize auditory means of presenting instructions.

Sensory Impairments-Hearing

Provide a "buddy" check with the student to be sure directions are understood.

Attention/Behavior Difficulties

Use low-level music or environmental sounds during the independent work. Be in close proximity to students

to assist them in focusing on directions and staying on task.

Gifted Students

Encourage the student to explore creating forms; scanning pictures, and creating sub-forms.


Table 7.1: Rubric—Promotional Event Presentation

Objective 1: The students will design appropriate interview questions that will help them identify the targetmarket for an assigned school or community event.

Interview Questions

Summary of Interview

4

A set of 6-10 typed,appropriate questionswere turned in on time.

5 4

A summary is providedover at least five questionsasked and responsesgiven in the interview.

3 2

Questions needed to beimproved.

3 2

A summary is providedover at least four questionsasked and responses givenin the interview.

1

Questions were notturned in.

1

A summary is providedover two or lessquestions asked andresponses given in theinterview.

Objective 2: The students will work in teams to design promotional strategies that will reach their desiredtarget market for the event.

Time

Use of Work Time

5 4

Five to six minutes withtwo minutes allowed forquestions/responses.

5 4

All group members wereon task during given work-time.

3 2

Three to four minutes withtwo minutes allowed forquestions.

3 2

Most group members wereon task during given worktime.

1

Under three minuteswith time allowed forquestions.

1

The group did not use itswork time well.

Objective 3: The students will develop a professional presentation to present the strategies that will reachtheir desired target market.

Introduction

Presentation

Conclusions from Interview

5 4

Each member isintroduced (first and lastnames) and the mainpoints of the presentationare given.

4

Each member knows whenit is his or her turn to speakand items are in logicalorder.

5 4

At least two conclusionsfrom the interview arepresented in mainpoint form and usedas a transition into thepromotional plan.

3 2

Each member is introducedand only one main point isprovided.

3 2

There are occasionalawkward pauses in order toregroup, but the group canget back on track.

3 2

At least one conclusion fromthe interview is presentedin main point form andused as a transition into thepromotional plan.

1

Members begin withoutintroductions or mainpoints.

1

Organization neededgreat improvement.

1

No conclusions fromthe interview were usedto transition into thepromotional plan.


Promotional Plan

Conclusion

Visual Appeal/Organization

Delivery

10 8

The target market wasgiven and there wereat least three differentpromotional ideaspresented that could spana week under a centraltheme. Ideas were feasible.

5 4

The main points are brieflysummarized and the eventsponsor and judges arethanked for their time.Questions are allowed.

5 4

Presentation was neatlyorganized, presentedappropriately. Visual aidsadded to the presentation.

5 4

Members had nearly equalpresentation roles, allcould be heard, placementwas appropriate, and eyecontact was good. Bodylanguage and attitude waspositive.

7 5 4

The target market was givenand there were at least threedifferent promotional ideaspresented. The promotionalideas did not link togetherunder a central theme. Notall ideas were feasible.

3 2

The event sponsor andjudges are thanked for theirtime. Questions are allowed.

3 2

Organization and/orneatness could have beenimproved.

3 2

Delivery could have beenimproved in two or moreareas.

2 1

Less than threepromotional ideas werepresented. Ideas werenot feasible.

1

The conclusion is doneby stating "the end".

1

The visual aid did notadd to the presentation.

1

Overall delivery waspoor.

Objective 4: Students work together as managers and in teams to implement plans for the event.

Use of Work Time

Managers' motivation ofemployees

Team members' "softskills" in working effectivelywith the team

Totals

5 4

All group members wereon task during given work-time.

3 2

Most group members wereon task during given worktime.

1

The group did not use itswork time well.

Grading Scale: A 63-54 | B 53-48 | C 47-42 | D 41-36 | F below 36


i Event Promotion - University of Idaho

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