5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Project X (Warner Bros) Recap Report

DMA: Los Angeles Project Manager: Sean Bellosean.bello@campuscircle.net

Overview of Campaign Campus Circle assisted in promoting a Project X party event at the Arclight.

Online Marketing through CampusCircle.com including a dedicatedemailing, sweepstakes hosting, social media, creating an event landingpage, a calendar listing and newsletter advertising.

Campus Circle - Print advertising ran in our free alternative newspaper forthe film.

Campaign Duration: 4 Days Total Page Views through all efforts: 13,983

Campus Circle - Print Ad

Print Ad Campaign - A full pageB&W ad for the Project X partyappeared in Campus Circlenewspaper.

Campus Circle is an alternativenewspaper distributed to over500 retail outlets and schools inthe greater Los Angeles area. Inits 22th year, Campus Circlecovers film, music, theatre, eventsand L.A. culture.

The value of print ads is$1,712.75

Circulation: 30,000 Readership: 90,000

Landing Page

Campus Circle created a landingpage for the Project X Party. Thepage included the following:

Film trailer Synopsis Party information Links back to tix purchase site Official website link

Dedicated Email

Campus Circle sent out adedicated email to promote thethe Project X party at the Arclight.

The stats for the email were asfollows:

Emails sent: 28,212 Total Opens = 4,402 Total Clicks = 336 Value = $1,2,00.00

Newsletter Advertising

A listing for the ProjectX party was the firstlisting in our weeklyemail newsletter.

The Campus Circleweekly email newsletterreaches 28,000+members per week inthe greater L.A. area.

Total Views: 3,297 Total clicks - 120

The total value of thelisting was $300.00

Calendar Listing

Campus Circle listedinformation about theProject X event on ourwebsite.

The calendar listinghad 240 page views.

Mountain High Partnership

Campus Circle partnered withMountain High Ski Resort topromote the Project X. MountainHigh has 45,000+ Facebook likes.

Social Media

Campus Circle also postedinformation about the Project Xevent on our own Facebook page.We had 6,039 Facebook likes atthat time.

SweepstakesCampus Circle hosted a sweepstakes forProject X. The sweepstakes includedinformation about the Arclight party event.

• Page views - 4,183• Entries - 1,739• The value of the sweepstakes is $750.00.

Sweepstakes - Ethnicity

Sweepstakes - Status

Sweepstakes - Gender

Trailer Page

Campus Circle hosted avideo trailer for Project Xon our website.

Total page views: 238