CCI Media event promotion and controlling

EVENT PROMOTION AND CONTROLLING GETTING OUT MORE FROM YOUR EVENTS

Why LIVE Event Assessment The Working Fields The Interviews The Results

Improving Events and being more effective

You might face the following problems and challenges...


Improving Events and being more effective We have developed a solution to solve your problems and challenges in an effective and efficient way. LIVE Event Assessment enables you to get and ensure:


What we do: working before, during and after the event Our aim is to deliver you a full picture on the effectiveness and the fulfillment of the success factors of your events. That is why the CCI MEDIA LIVE Event Assessment team does not start the analysis only during the event but is working on it already in advance.

Before the event During the event After the event Monitoring the impact of the event on social media: On how many platforms are stakeholders talking about the happening? How many are participating?

Data collection by interviewing key stakeholders.

Analysis of the collected data.

Collect expectations from potential visitors by assessing major concerns expressed on social media.

Record the athmosphere of the event by taking pictures and video recordings.

Unique information and audiovisual sources are posted on the Company website and social media platforms.

Provide practical information about the event via social media platforms, blogs etc.

Publishing live tweets on social media platforms.

Using the material for keeping and acquiring audience, sponsors and partners.


We have developed different questionnaires that we will use - based on the success factors of events that were proven by research and best practice*. Two levels of stakeholders will be interviewed: The visitors, and the people actively involved in the event: media, sponsors, staff and participants.

*The model was developed by CCI COTTING and its partner Dr. Patrick Cotting, Faculty Member and Professor for Event Management at USI Lugano (Università della Svizzera Italiana) and IE Business School, Madrid.

Audience

Visitors Staff Sponsors Media Participants

What we do: different questionnaires for different targets

The unique methodology of the LIVE Event Assessment allows you to profit on multiple dimensions; the approach does not only provide you with valuable data on the event and its stakeholders, but will in the same time promote the event.

Promotion

Your Results: not only data, but also promotion

AFTER THE EVENT BEFORE THE EVENT DURING THE EVENT

Collect visitors expectations Interviews Contact

collection Data analysis Contact potential followers

Data Collection

AFTER THE EVENT BEFORE THE EVENT DURING THE EVENT

Provision of information

Promotion on social media

Taking photos and videos

Uploading photos and videos on social media Promotion



To summarize: your benefits

Before the event During the event After the event

Low cost methodology thanks to own team with Master students and a proven methodology

Focus on the real success factors of events

Increased promotion, visibility and number of followers on social media platforms

Immediate information and feedback from stakeholders.

Problem relieving and immediate solutions’ proposal

Delivery of a controlling report, including videos

We are happy to serve you:

CCI MEDIA Zilstrasse 27 CH-8153 Zürich-Rümlang E-Mail: [email protected] Web: www.cci-media.com Dr. Patrick Cotting, CEO, [email protected] Direct Line for you: +41 79 637 04 19

CCI Media event promotion and controlling

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