Hybrid events, theories and techniques to extend the reach of an event
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Hybrid events: theories and techniques to extend the reach of an event Stefania Conti-Vecchi @contivecchi #EVENTEX
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This very practical seminar presented by Stefania Conti-Vecchi at the EVETEX conference in Sofia in February 2014, showed how to extend the reach of an event and provided solutions and tools to turn it into a hybrid one that can involve a wider audience. Having defined the difference between a simple virtual connection and a hybrid event, the seminar identified the type of event most suitable for the new format, the management techniques to seize opportunities arising from them and the possible financial advantages. You can find in the slides a check-list of necessary technologies and specific aspects of the format, with suggestions on how to promote a hybrid event on social media sites and measure its ROE (Return On Engagement). Every aspect has been analysed from different viewpoints: that of the organiser, the speaker/facilitator, the venue hosting the event and of course the “real” and “virtual” participants. Finally, some examples of hybrid events (board meetings, conventions, sales training etc.), showing the pros and cons of the solutions adopted.
Transcript of Hybrid events, theories and techniques to extend the reach of an event
- 1. Hybrid events: theories and techniques to extend the reach of an event Stefania Conti-Vecchi #EVENTEX @contivecchi
- 2. Stefania Conti-Vecchi EVENTEX 2014 Defining hybrid mee9ngs On-site par9cipants + ac9ve and engaged On-line par9cipants These two audiences par9cipate as one
- 3. Stefania Conti-Vecchi EVENTEX 2014 Lets start with a quiz
- 4. Stefania Conti-Vecchi EVENTEX 2014 Social Media moderator Acts as the voice of the remote audience during the live event
- 5. Stefania Conti-Vecchi EVENTEX 2014 Virtual emcee acts as a commentator filling in important informa9on that remote aHendees may not be seeing through the live video stream
- 6. Stefania Conti-Vecchi EVENTEX 2014 Interviews
- 7. Stefania Conti-Vecchi EVENTEX 2014 PODS or Hybrid HUBS is a group of people that come together to par9cipate to the event in a different loca9on
- 8. Stefania Conti-Vecchi EVENTEX 2014 Webcas9ng the event
- 9. Stefania Conti-Vecchi EVENTEX 2014 Technical equipment
- 10. Stefania Conti-Vecchi EVENTEX 2014 Technical equipment
- 11. Stefania Conti-Vecchi EVENTEX 2014 Free VS Paid Mee9ng objec9ves, budget, marke9ng strategies, sponsorship opportuni9es, etc
- 12. Stefania Conti-Vecchi EVENTEX 2014 Key factor of success: solutions to connect with different audiences
- 13. Stefania Conti-Vecchi EVENTEX 2014 The Hybrid Angels idea Using iPads together with some specific apps, to provide remote par;cipants the opportunity to: Meet speakers, on-site par9cipants and sponsors Virtually walk through the conference centre Live some backstage moments, or take part to a social ac9vity
- 14. Stefania Conti-Vecchi EVENTEX 2014 Virtual breakout rooms GoToMee9ng Google+ Skype Scopia
- 15. Stefania Conti-Vecchi EVENTEX 2014 Hybrid angels
- 16. Stefania Conti-Vecchi EVENTEX 2014 Virtual breakout room
- 17. Stefania Conti-Vecchi EVENTEX 2014 Wordpress plugins
- 18. Stefania Conti-Vecchi EVENTEX 2014 Real-9me audience interac9on Chat, ques9ons, polls, tweet wall sli.do is a web-based tool for real-;me audience interac;on. Event professionals to easily engage their audience with real-;me ques;ons and polls. !T! he Award best tool The$FRESH$Conference$26228$January$2014.$Copenhagen$
- 19. Stefania Conti-Vecchi EVENTEX 2014 Cyborg par9cipant Double is a telepresence robot that enables you to drive around a remote loca;on while on a video call from anywhere over the internet.
- 20. Stefania Conti-Vecchi EVENTEX 2014 Value for you and your sponsors Days of the conference 1.250 visits
- 21. Stefania Conti-Vecchi EVENTEX 2014 Session design Speakers coaching Clear instruc9ons for interac9ve tools used at the session Event hashtag #FRESH14
- 22. Stefania Conti-Vecchi EVENTEX 2014 Effec9ve communica9on What are the tools to be used and how to use them Where to go (Website? Applica9on?) and what do you expect from par9cipants When they need to be there
- 23. Stefania Conti-Vecchi EVENTEX 2014 How to promote a hybrid mee9ng Use the combina9on of channels that best fits your audience preferences
- 24. Stefania Conti-Vecchi EVENTEX 2014 Strategy ReFRESHing Social Media The social media guide
- 25. Stefania Conti-Vecchi EVENTEX 2014 Social media management HootSuite HootSuite allows you to send and schedule TwiHer, Facebook, LinkedIn, and Foursquare updates
- 26. Stefania Conti-Vecchi EVENTEX 2014 Social media management Mul9ple contributors from the event twiHer account www.grouptweet.com
- 27. Stefania Conti-Vecchi EVENTEX 2014 Share sounds and short videos Soundcloud SoundCloud is the worlds leading social sound plaHorm Vine Create short, beau;ful, looping videos in a simple and fun way.
- 28. Stefania Conti-Vecchi EVENTEX 2014 Why choose to go for hybrid? Increase the size of your audience Extend the reach of your conference to a global community Give those unable to aHend the opportunity to s9ll par9cipate in your conference
- 29. Stefania Conti-Vecchi EVENTEX 2014 Maslow pyramid for hybrid mee9ngs
- 30. Stefania Conti-Vecchi EVENTEX 2014 Some tech 9ps Mul9ple mobile devices using the same bandwidth in the conference venue, check if the connec9on works properly Website capacity for managing a big number of simultaneous connec9ons on your server
- 31. Stefania Conti-Vecchi EVENTEX 2014 Remote speakers Maarten Vanneste President of Mee;ng Support Ins;tute Founder and owner of the FRESH conference and the Mee;ng Architecture discipline hHps://www3.gotomee9ng.com/join/301467414
- 32. Stefania Conti-Vecchi EVENTEX 2014 Measure your success Level of aHen9on and engagement What they get out of the event How your event made them feel!
- 33. Stefania Conti-Vecchi EVENTEX 2014 Is hybrid cannibalizing live aHendance? www.thefreshconference.com
- 34. Stefania Conti-Vecchi EVENTEX 2014
- 35. Thank you Stefania Conti-Vecchi @contivecchi www.eventagist.com
