Audience Multiplier Program

Gladstone

Gladstone Observer – So much more than a newspaper

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The powerful combination of newspaper, online and mobile means we can off er tailored solutions for your business to connect with the local community whenever, and however, they are reading the news.

Almost 80% of our readers use just one channel to read the news, so extending your advertising into online or mobile off ers true audience growth.

Print The Observer has remained an integral part of the Gladstone community for more than 140 years, providing locally-driven information and entertainment that successfully caters to the diverse interest of locals and tourists alike. As the city’s sole daily newspaper, The Observer adheres to its “local news comes fi rst” adage, combining a vibrant mix of news, events, opinions, lifestyle and travel features that refl ect the local community.

Launched in January 2010, The Community Advocate is a fresh and vibrant community newspaper dedicated to Gladstone and surrounding townships. The free weekly title has been developed based on community feedback – from readers and advertisers – and provides locals with fresh content that is relevant to their interests and lifestyles. Local news, events, photos, profi les and opinions ensure that readers are kept in touch with their community, while weekly competitions keep them coming back for more.

OnlineIn 2003 www.gladstoneobserver.com.au was launched to meet the needs of the growing number of locals online. In the last 10 years, this audience has grown to over 114,000 unique visitors per month^. The website off ers to-the-minute latest local news and information and the opportunity for locals to engage with us and each other.

Mobilem.gladstoneobserver.com.au was launched in 2011 to off er even more choice to our existing readers, and attract new ones. Our mobile audience now represents 22% of our online readers in Gladstone^.

Engage with Customers in Print, Online, and Mobile

GLADSTONE

Moura

Ambrose

Gladstone

Rosedale

Source: emma™ conducted by Ipsos MediaCT, People 14+ for the 12 months ending October 2013; M-Sat avg readership *Omniture SiteCatalyst average weekly UVs from October 2012 to October 2013 - additional reach based on APN ARM monthly aggregate audience fi gure, as developed with Nielsen November 2012. For more information, please visit www.apnarm.com.au/audience ^Omniture SiteCatalyst average monthly UVs; October 2013

Gladstone Observer – So much more than a newspaper

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ONLINE

Extend your Reach - Top Ten Reasons to Advertise

1. Reach Gladstone Observer has an audience of 24,000 every day

2. Local From Ambrose to Rosedale, Gladstone Observer has news and readers all over the region

3. Audience Our audience remain loyal, and are local. We are extremely proud of the bonds we have built with our communities that have made our mastheads an integral part of their lives for many years

4. Targeted Place your ad in business, sport, easy eating or travel, and ensure your message is in a section relevant to your target market

5. Immediate A daily paper with fast turnaround means you can go from concept to print in a matter of days

6. Flexible From fl yer inserts to full page ads to classifi eds, the newspaper will have a layout to suit you

7. Credible The Newspaper Works report 2012 states that the majority of readers are more positive towards regional newspaper advertisers and responsive to advertiser messages than is the case with local TV, local radio or letterbox fl yers

8. Opt-in In a world where consumers are bombarded with messages, readers continue to purchase our daily paper

9. Contextual Newspapers are important to locals, they provide superior coverage of important local news, issues and practical local information

10. Results It works! “APN ARM’s portfolio of newspapers play a key role in Hyundai’s regional Queensland communication plans. The sales staff have always been very professional and quick to respond to any requests or questions we may have....” Martin Durek, Business Manager at Initiative

1. Reach Gladstone Observer has an audience of over 114,000 unique visitors, visiting over 680,000 pages of content each month*

2. Growth Our online audience continues to grow and present you increased exposure to grow your business

3. Frequency Our readers spend well over four minutes on our website each time they visit, meaning there is a good opportunity for your message to be seen

4. Targeted Sport, business, or real estate - place your ad in a section to reach just the right audience

5. Flexible Online off ers more than ten shapes and sizes and there’s a fl exible layout to suit your business

6. Credible Newspaper websites complement the printed product, helping to shape the news and engage readers via contributions, including photos, blogs, polls, letters, comments and videos.

So while credibility and trust begins with the masthead, it extends to newspaper websites as well.

7. Audience Whilst 21% of our audience engage in two or more platforms, the remaining 79% are consuming the news in just one format. This means that our online audience is a true extension of audience for you, fresh eyes to receive your business message

8. Dynamic Graphics and animation are available with many of the online ads to really help your business stand out

9. Mix Studies show that a strong mix of media channels will help your business message work harder and ensure your brand is well recognised

10. Results It works! We have lots of repeat advertisers because they have seen the results that online can deliver to their bottom line

PRINT

Source: emma™ conducted by Ipsos MediaCT, People 14+ for the 12 months ending October 2013; M-F avg readership *Omniture SiteCatalyst average monthly UVs and PIs; October 2013

Gladstone Observer – So much more than a newspaper

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Our Audience Multiplier Program

For an extra 15% investment you will grow your audience by 3,000 with:

For an extra 15% investment you will grow your audience by 5,000 with:

For an extra 15% investment you will grow your audience by 9,000 with:

For an extra 15% investment you will grow your audience by 14,000 with:

✓ Online local partners carousel✓ Premium listing in our

online directory

✓ Online rich media leaderboard displayed 35,500 times

✓ Premium listing in our online directory

✓ Online rich media rectangle, displayed 63,900 times

✓ Premium listing in our online directory

✓ Online rich media half page, displayed 99,400 times

✓ Premium listing in our online directory

Online ad impressions will be provided run of site and will be a combination of position 1 and position 2 placements

Spend as little as 15% more with us and receive extra reach of up to 14,000 readers

AWARENESS

$750 current monthly investment

= extra

+15%

3,000audience!

PROFILE

$1,500 current monthly investment

= extra

+15%

5,000audience!

IMPACT

$3,500 current monthly investment

= extra

+15%

9,000audience!

DOMINATE

$7,000 current monthly investment

= extra

+15%

14,000audience!

DAILY

PAPER DAILY

PAPER

$

DAILY

PAPER

DAILY

PAPER

Gladstone Observer – So much more than a newspaper

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Our local audience Our publications, including the Observer, have been a trusted presence in their communities for decades, which is why we have such a deep understanding of our audience.

If you’re not connecting with these communities through our assets then you’re missing the chance to target these consumers in a highly engaging manner.

Our engaged audiencePeople feel an emotional connection to our papers and websites, and are highly engaged with the content which drives them to respond to advertising.

That’s because we listen. In a December 2012 study more than 50% of people told us that content like health, travel, recipes, lifestyle and entertainment (in addition to news) is what they wanted in a local paper. We’ve made sure we we are constantly innovating and adapting our editorial content to give our readers what they want across print and online, and provide advertisers with relevant opportunities to reach their target audience in an engaging context.

We reach 97% of Gladstone’s population each week with The Observer and The Community Advocate, in addition to The Observer’s mobile-optimised website.

Our creativityWe have a team of creative writers and designers on hand to make sure you get the most out of your advertising dollar. Create a campaign that will not only get you noticed but make you memorable – at no extra charge!

Our Audience Multiplier Program

Source: APN ARM weekly aggregate audience fi gure, as developed with Nielsen November 2012.

For more information, please visit www.apnarm.com.au/audience; All people 14+

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Optional Extras

But wait, there’s more. Give your message powerful cut through with a Creative Execution, or Online Homepage Takeover. Dominate the market and create an exciting buzz around your brand with these extra eye-catching options.

One of the largest and most visible online ad sizes. A billboard guarantees high impact. The functionality of this ad is second to none and allows you to be highly creative. Ideal for a one, two or three day promotion.

While most junk mail tends to go from the letterbox to the rubbish bin, newspaper inserts actually make it inside the house! Newspapers are the most eff ective delivery method to ensure the reading, retention and usage of catalogues.

Video can increase engagement with your target audience, give your business personality and ensure your message is consistent. Video is also a great way to utilise existing TV commercials. We can embed your video into our online display products for just a little extra.

Short term high impact exposure for your brand. This is the most dominant online advertisement available and is ideal for a one, two or three day promotion.

130 Auckland Street, Gladstone QLD 4680

Phone: (07 4970 3030