A Study on Hybrid Cars:Environmental Effects and Consumer

Habits

Presentation for:ASSOC. PROF. DR. ROSIDAH MUSA

Presentation by:ALYANI NAZIRAH GHAZALI

2012404652

MKT 756

CONTENTS

Introduction

Purpose of the Study

Hybrid Cars

Environmental Effects

Consumer Behavior

Methodology

Result

Issue

Conclusion

Recommendation

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Introduction1

Revealed whatconsumers look for in their

hybrid cars

Hybrid vehicle technology and its integration into

society

Purpose of the Study2

To investigate the overall effects on the environment due to hybrid cars when compared to

their competition. By comparing their manufacturing processes, their function in modern society, and consumer behavior towards

them, we gained a better understanding of hybrid vehicles and their effect on the environment.

To reveal what consumers who recently bought cars, both hybrids and non hybrids, look for in their cars‐

Hybrid Cars3

Vehicles that utilize multiple forms of fuel to power their engines

Definition

Environmental Effects4

A large portion of the probable ecological harm has been associated with the change in the atmosphere of our planet and how the change in climate is affected by what modern

day society currently considers standard activity

Humans are constantly adding harmful gases,commonly known as greenhouse gases

Consumer Behavior 5

Reasons to purchase a new vehicle

Motivation Desire something more updated

Comfort Safety Features

High Mileage Modern Technology

Latestmachinery and

features

Sleek appearance Airbags

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Characteristics of Hybrid Car Owner

Tend to have much higher levels of education

Much higher household incomes

The average age of a hybrid buyer is

fifty four while the ‐average traditional car

buyer is age fifty.

Tend to be proud advocates of their vehicles

Environmentally friendly

Give more affirmative suggestions

78% more creative than thecommon population

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Methodology6

Secondary data Interviews

Many articles and online

sourcesFocus groups

Result7

Issue8

Whether hybrids meet the expectations for

environmental benefits suggested by many

people

Conclusion9

People that buy cars need to know what they want in a car, choose the right car, and be aware

of the investment that they are entering into

Car manufacturers and dealerships need to understand the consumer needs and habits

before trying to sell hybrids

Most consumers probably do not take the time to actually do out the calculations to see if a hybrid

will save them money, but money is something that they do think about a lot when considering buying

a hybrid

Recommendation10

Industry needs to find cleaner and more efficient way of producing lightweight materials such as aluminum

and carbon fiber, which is used in the car bodies.

Industry needs to be able to produce hybrids with the same or lower levels of emissions and energy consumption as conventional cars.

Engineers need to develop more effective electric engines with a greater speed range.

Hybrids need to be comparable to conventional cars pricewise and performance for consumers to start purchasing them in a larger scale.

THANK YOU