Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
78
Mobile Intelligence MAKING THE CASE FOR MOBILE INTELLIGENT CONTENT By: Mark Fidelman/@markfidelman - MindTouch
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Transcript of Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Mobile Intelligence
MAKING THE CASE
FOR MOBILE INTELLIGENT CONTENT
By: Mark Fidelman/@markfidelman - MindTouch
726 MILLION! 3G Mobile Subscribers
726 MILLION! 3G Mobile Subscribers
14% GLOBAL Market penetration
726 MILLION! 3G Mobile Subscribers
14% GLOBAL Market penetration
35% GROWTH Year over year
What is
Mobile
Intelligent
Content?
• Funny image of Einstein on a bike?
No
Seriously…
GPS Location
Social Profiles
Mobile Social Networks
Mobile Commerce
+
+
+
SOCIAL
& INTELLIGENT DESIGN
ALL WORK
IN CONCERT
FOR A TRULY
INTELLIGENT
MOBILE EXPERIENCE
BUT IT’S STILL
ABOUT THE
CONTENT
MILLION
PEOPLE!
AGAIN
SHAZAM
Location aware social dating
Location aware social dating
SKOUT.COM
Location aware social dating
Location aware social dating
Location aware social dating
Location aware social dating
Location aware social dating
Location aware social dating
Location aware social dating
Location aware social dating
AN
SHAZAM
O P R A H
TO GET EXCITED
ABOUT
DEVELOPING
CONTENT
INTELLIGENT
Fear of privacy loss BUT WHAT
ABOUT OUR
PRIVACY?
Fear of privacy loss
"I don't know. We’re making
this up as we go."
WHAT ABOUT PRIVACY?
Fear of privacy loss
"I don't know. We’re making
this up as we go."
“Come now, you have the grand gift of
discourse Oprah; you deal in the business of
exposing private matters yourself.”
WHAT ABOUT PRIVACY?
Fear of privacy loss
"I don't know. We’re making
this up as we go."
Come now, you have the grand gift of
discourse Oprah; you deal in the business of
exposing private matters yourself.
“Do you even have to ask my opinion?”
WHAT ABOUT PRIVACY?
I know the credit
card companies,
social networks like
Facebook, and
many others are
collecting
information about
us, but please – let
us have an opt out!
LESSONS LEARNED
REWARD PEOPLE FOR USAGE
THE RIGHT CONTENT AT THE
RIGHT TIME & PLACE
DESIGN INTELLIGENTLY IN
CONTEXT
DESIGN TO SELL
ALLOW FOR PRIVACY OPT OUTS
NOW EVERYONE
LOOK UNDER
MINDTOUCH.COM
LOOK HERE
INSTEAD
The Intelligent Content Solution for HELP
MARK FIDELMAN
DOWNLOAD THE PRESENTATION AT
SLIDESHARE.NET/FIDELMAN
@markfidelman
CREDITS & ATTRIBUTION
Slide Sources Notes
6 California Institute of Technology - Copyright
9 http://research.nokia.com/research/sensing_and_data_intelligence
14 Fan Art by the Iconfactory – authorized by LucasFilms
42 - 44 Courtesy of Reuters - Copyright
47 Courtesy of Reuters - Copyright
51 http://www.filmofilia.com/2009/03/29/sherlock-holmes-teaser-poster/
52 Copyright Warner Brothers
61 http://lori-baxter.deviantart.com/art/Sherlock-Holmes-Wallpaper-159794784?qj=2&q=sort:time+favby:LauraZel&qo=480
Deviant Art
65 http://www.dailymail.co.uk/tvshowbiz/article-1229446/Oprah-Winfrey-time-iconic-chat-2011.html
