Hr Harnessing the Power of Social Media.final

HELLO!

JANINE CARPENTERHR Director, Quirk

HR HARNESSING THE POWER OF SOCIAL MEDIA16 March 2012

UNLIKE ANY AGENCY YOU WILL EVER WORK WITH

IS A CULTURE

WHY IS THIS RELEVANT?

OUR APPROACH IS UNIQUE

SO WHAT IS SOCIAL MEDIA THEN?

A COLLECTION OF TOOLS…

(more like these)

…THAT FACILITATES...

Credit: Ben Werdmuller http://www.flickr.com/photos/benwerd/

…THE CREATION ...

… AND SHARING ...

Credit: Jason Staten http://www.flickr.com/photos/jasonstaten/

… OF CONTENT

.

A COLLECTION OF TOOLS

THAT FACILITATETHE CREATIONAND SHARING

CONTENT COMES IN ALL SHAPES AND SIZES…

STORIES

Information

INFORMATION

REVIEWS

NEWS

“There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.”

10:36 PM Jan 15th from TwitPic

Views 486,314

PEOPLE

So, how big is this Social Media beast?

2 billion people are online(35% of the world population)

82% of the global Internet

population visit social networks

Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/

10% of total internet time is spent on a social network

Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Catherine http://www.flickr.com/photos/mayeve/

Social Media has displaced Email as 4th most popular activity on the Internet.

Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Esparta http://www.flickr.com/photos/esparta/

4 BILLION videos viewed on YouTube every day

Credit: Jared http://www.flickr.com/photos/generated/

Video is

massive.

The number of minutes spent on Facebook every day.

Credit: Mark Auer http://www.flickr.com/photos/thegeekshallinherittheearth/

750 million photos were posted on Facebook during last New Year’s Eve weekend

What about closer to home?

About 70% of South Africans who are online, are using social networks

HOW DO SOCIAL MEDIA AND HR WORK TOGETHER?

HRPEOPLE

BUSINESS

COMMUNICATION

SOCIAL MEDIA

PEOPLE

TECHNOLOGY

CONTENT

PEOPLE

HRPEOPLE

BUSINESS

COMMUNICATION

SOCIAL MEDIA

PEOPLE

TECHNOLOGY

CONTENT

SOCIAL MEDIA IS TRANSFORMING HR

IN THREE WAYS

1. TALENT ATTRACTION

2. INTERNAL RELATIONSHI

PS

3. RISK MANAGEMEN

T

People are social, use it to find them.



PS

3. RISK MANAGEMEN

T

IN THREE WAYS

A good platform, use it to keep in touch with your talent.



PS

3. RISK MANAGEMEN

T

IN THREE WAYS

Very public, so manage it.



PS

3. RISK MANAGEMEN

T

IN THREE WAYS

SHARESEARCHING SCREENING ENGAGING

MARKETING


SHARE HERE

LIKE THIS

SEARCHING

REFERRALS

US companies have hired through social networks

SCREENING TALENT

Social networking profiles are the new CV<full stop>

79% of talent mangers in the US review candidates online profiles

ENGAGING

Amplify your culture on Social Media….

Credit: altemark http://www.flickr.com/photos/altemark/

MARKETING

MARKETING

…. this will attract like minded talent to your organisation.

The trick is to make it REAL. That is the hard part.

MARKETING

GREAT PEOPLE REFER GREAT

PEOPLEREDUCED

COSTSWIDER REACH

ATTRACT GEN Y

4 KEY BENEFITS

EMPLOYEE COMMUNICATION

KEEPING IN TOUCH


PS

ONLINE

COMMUNICATION

“Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control”

Rupert MurdochMogul

KEEPING IN TOUCH WITH YOUR PEOPLE

TEAM BUILDING

BUSINESS RISKVS

EMPLOYEE RISK

3. RISK MANAGEMEN

T

BUSINESS RISKS

EMPLOYEE RISKS

So what is the biggest single source of risk in the office environment?

these guys

“The effect of uncertainty on objectives, whether positive or negative”

What is risk?

Vicarious liability(employer’s general risk)

Strict – or “no fault” - liability of an employer for the conduct of an employee acting in the course and scope of employment.

What is vicarious liability?

3. prioritise1. identify 2. assess 4. treat

Risk management steps

3. share1. eliminate 2. mitigate 4. accept

Risk treatment

> Lock employees out of social media sites> Limit access for work purposes only

Eliminate

> Training > Internet usage and email policies> Communications and brand guidelines> Management pre-approval of publications

Mitigate

> Disclaimers on digital properties> Website terms and conditions> Insurance

Share

Hope for the best and deal with it if it happens

Accept

IN SUMMARY



PS

3. RISK MANAGEMEN

T

SOCIAL MEDIA PROMOTESLEARNINGPERSONAL BRANDING

AND THOUGHT LEADERSHIP

THE BONUS SECTION

…. IN ALL ORGANISATIONS

Questions…?

Hr Harnessing the Power of Social Media.final

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