HARNESSING SOCIAL MEDIA FOR HR EFFECTIVENESS
60
06:16 AM 1 Harnessing Social Media to Enhance HR Effectiveness Henri Tan, Director HR Capability Builder & Associates 1
description
An exploratory presentation sharing how HR practitioners should tap on Social Networking tools to enhance the four core HR strategies
Transcript of HARNESSING SOCIAL MEDIA FOR HR EFFECTIVENESS
06:07 PM
1
Harnessing Social Media to Enhance HR Effectiveness
Henri Tan, DirectorHR Capability Builder & Associates
1
06:07 PM
12:15 AM
Definition
06:07 PM
Social Media refers to
applications build on Web-
based technologies that allow
individual and groups to create,
share, discuss and modify user-
generated content
10:09 AM 2
06:07 PMSocial Media = Social Networking ?
SN SOCIAL MEDIA SOCIAL NETWORKING
1 Transmit & share information with broad audience
Act of engagement with like-minded people with
common interest
2 Communication channel that delivers
message
Two-way communication and exchanges
3 Creating a ‘presence’ Creating a leveraging network
06:07 PM
CORE HR STRATEGIES
3
06:07 PM
Motivation Strategy
Affiliation Strategy
Development Strategy
Sourcing Strategy
FOUR CORE HR STRATEGIES
4
06:07 PM
Recruitment
Selection
Interview
Reference Check
FOUR CORE HR STRATEGIES
SOURCINGSTRATEGY
MOTIVATIONSTRATEGY
AFFILIATIONSTRATEGY
DEVELOPMENTSTRATEGY
Engagement
Involvement
Participation
Ownership
Onboarding Competency Training Career Development
Compensation Benefits Appraisal Coaching Counseling
(M.A.D.S)
5
06:07 PMTODAY’S FOCUS
What can I do for you ?
Why should I adopt your views ?
What steps to follow in order to take actions ?
06:07 PMDesign Phase
Secured
Social Networking Tools
6
06:07 PM
SOURCING STRATEGY
7
06:07 PMSOURCING STRATEGY
06:07 PMSOURCING STRATEGY
06:07 PMSOURCING STRATEGY
06:07 PMSOURCING STRATEGY
06:07 PMSOURCING STRATEGY
06:07 PMSOURCING STRATEGY
06:07 PM
06:07 PMSOURCING STRATEGY
73% successfully hired a candidate identified through social media in 2012
Jobvite Social Recruiting Survey Results 2012
2011 2012
58%
63%
73%
20108
06:07 PMSOURCING STRATEGY
89% replied that they hired candidates through LinkedIn.
Jobvite Social Recruiting Survey Results 2012
Twitter 15%
26%
89%LinkedIn
9
06:07 PMSOURCING STRATEGY
Survey Results : Three-in-four employers in Singapore snoop on job candidates online, JobsCentral’s Survey finds 25 Feb 13
10
06:07 PMSOURCING STRATEGY
11
06:07 PM
AFFILIATION STRATEGY
12
06:07 PM
Emotional Connection
Affiliation Strategy
13
06:07 PMAffiliation Strategy
Wisdom of Crowds
Digital Generations
14
06:07 PM
…community of users develops and maintains the pages, adding,
updating and editing the content…anyone with Internet
access can write and make changes to Wikipedia articles..
Affiliation Strategy
15
06:07 PMAFFILIATION STRATEGY
resulting in decisions
“…the aggregation of information in groups
that are often better than could have been madeby any single member of the
group…”
16
06:07 PMAffiliation Strategy
Ownership comes from involvement and participation
17
06:07 PMAffiliation Strategy
Wisdom of Crowds
Digital Generations
06:07 PMAFFILIATION STRATEGY
Digital Natives
Digital Immigrants
Marc Prensky
18
06:07 PMAffiliation Strategy
19
06:07 PMAffiliation Strategy
20
06:07 PMAffiliation Strategy
21
06:07 PMAFFILIATION STRATEGY
06:07 PM
DEVELOPMENT STRATEGY
22
06:07 PMDevelopment Strategy
23
06:07 PM
Oscar Berg
Collaboration Pyramid
Development Strategy
24
06:07 PMDevelopment Strategy
25
06:07 PM
“…social collaboration of the enterprise is a critical piece to developing and growing a
learning organisation”
…Oscar Berg
Development Strategy
26
06:07 PM
Employees Generated
Content
12:04 AM
Development Strategy
06:07 PM
12:07 AM
Development Strategy
27
06:07 PM
Learning….
Development Strategy
28
06:07 PM
Just-In-Time Learning • self-paced process of finding information
• learning skills just when and where they are needed.
• delivery of learning services through "anytime, anyplace" networking
Development Strategy
29
06:07 PM
Generative Topics
Development Strategy
30
Information Sharing
Collaborative Discussion
Content Co-Creation
06:07 PM
POTENTIAL THREATS
31
06:07 PMThreats and Risks
Singapore Democratic Party (SDP) treasurer Vincent Wijeysingha has apologised to Acting Minister of Manpower Tan Chuan-Jin for allegations he made on Facebook…Posted on Jan 5, 2013 4:22 PMUpdated: Jan 9, 2013 1:54 AM
NYP student Lai Shimun apologizes for ‘racist’ tweet ….
32
06:07 PMThreats and Risks
33
06:07 PMThreats and Risks
34
06:07 PMThreats and Risks
35
06:07 PM
36
06:07 PM
37
06:07 PM
Flood
06:07 PM
12:12 AM
06:07 PM
06:07 PM
12:13 AM
06:07 PM
12:14 AM
06:07 PM
12:14 AM
06:07 PM
06:07 PM
12:14 AM
06:07 PM
THANK YOU
Email : [email protected] : +65-98710008LinkedIn : [email protected] : [email protected]
12:14 AM 38
