CONFIDENTIAL © 2014 PAREXEL INTERNATIONAL CORP.

HR GAMIFICATION

11th August 2015, HR Minds

Tim A. Ackermann, Senior Director Talent Acquisition

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL2

GAMIFICATION EXAMPLES

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL3

GAMIFICATION FRAMEWORK

Gamification

•Principles & Design

Serious Games

•Principles & Design

•Goal

Play

•Principles & Design

•Goal

•Purpose

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL4

A DIFFERENT VIEW

Serious Games

Gamification

Entertainment Games

Playful Interaction

Game

Full

Game

Game

Elements

PlayDetering, 2013

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL5

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL6

GAMIFICATION PRINCIPLES

… is the use game design elements in a non-game context to solve problems, change behaviors, and engage, teach, measure and entertain audiences. (Mario Herger)

1. Challenge

2. Recognition

3. Tracking

4. Competition

5. Cooperation

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL7

GENERAL BENEFITS OF GAMIFICATION

EntertainEntertain

EngageEngage MeasureMeasure TeachTeach

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL8

REDUCE COMPLEXITY

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL9

WHY IS GAMIFICATION HOT NOW?

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL10

WHY IS GAMIFICATION HOT NOW?

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL11

MIHALY CSIKSZENTMIHALYI: “FLOW”

Source: https://en.wikipedia.org/wiki/Mihaly_Csikszentmihalyi

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL12

ENGAGE – „AGILITY“, „SCRUM“,…

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL13

EDUCATE

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL14

WHERE IS RECRUITMENT?

EntertainEntertain

EngageEngage MeasureMeasure TeachTeach

Recruitain

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL15

GAMIFICATION

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL16

RECRUITMENT - EXAMPLES

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL17

CAN YOU CRACK IT?

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL18

“FLOW” CONDITIONS – A GUIDE TO BUILD GAMIFIED

EXPERIENCES

Conditions (Schaffler):

1.Knowing what to do

2.Knowing how to do it

3.Knowing how well you are doing

4.Knowing where to go (if navigation

is involved)

5.High perceived challenges

6.High perceived skills

7.Freedom from distractions

Source: https://en.wikipedia.org/wiki/Mihaly_Csikszentmihalyi

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL19

WE DON‘T LIE WHEN WE PLAY GAMES.

© 2014 PAREXEL INTERNATIONAL CORP. / CONFIDENTIAL20

BERLIN, GERMANY

THANK YOU!

MORE QUESTIONS?

@TALENTIM