4/9/2016 Reva University, 18th & 19th Dec 2015 1

Research Work……

HR Academicians Perception of HR Education in B-schools : Towards restructuring the methodology and pedagogical approach mm bagali

Your Opinion…….

What is wrong with HR

or

What is Right with HR

or

Is everything is Wrong / Right with HR

Right Branding

Right People in the Profession

Right Subjects / Course

Right Visibility

Right Exposure/ Approach

Right Forum

Right……. What else

HR Academicians Perception of HR Education in B-schools : Towards restructuring the methodology and pedagogical approach MM Bagali, PhD HRM Professor, Head- Research in Management , JAIN University

4/9/2016 4 Reva University, 18th & 19th Dec 2015

National Seminar “Disruptive Innovations in Businesses: Lessons for Industry and B-Schools”

Organized By School of Commerce and Management, REVA University, Bengaluru

Backdrop

Introduction

Around 700 Universities

All Variety of Universities

All have a B-School or Management Education

Recent Times Higher Education University Ranking

[ Nov 2015 survey results ]

– 2 University in first 250 rankings – [https://www.timeshighereducation.com/world-university-rankings/2016 ]

B-School

Around 4000 Across India

3665 B School / 366 PGDM

All variety of B-School

How many of them rank in World Ranking… IIM-A/ IIM-B

What this communicate to all !!!!

4/9/2016 Reva University, 18th & 19th Dec 2015 5

Hard Facts

Demand for Course

Across India

Marketing 40%

Finance 30%

IT/ Entrepreneurship 20%

HR 10%

Reasons

Wide scope

Jobs

Projects

Teaching Community

Specialized Institute

Solutions

Why HR is at bottom 10% ??

4/9/2016 Reva University, 18th & 19th Dec 2015 6

The Thought

Research work addressing 3 angles

HR Students perceptive

HR Professionals perceptive

HR Academicians perceptive

This paper is …….

HR Academicians Perception of HR Education in B-schools : Towards restructuring the methodology and pedagogical approach

Title of PhD work

MANAGEMENT EDUCATORS AND STAKEHOLDERS ON HR EDUCATION IN B-SCHOOLS

4/9/2016 Reva University, 18th & 19th Dec 2015 7

Review of Literature

(Datar, Garvin, & Cullen, 2010). MBA graduates lack in global perspective, leadership skills, integration skills, recognizing organizational realities and implementing effectively, acting creatively and innovatively, thinking critically and communicating clearly, understanding the role, responsibilities and purpose of business, understanding the limits of models and markets

NASSCOM’s report (2012) In the absence of these skills, the MBAs do not remain employable. This is furthered by the indicating that not more than 25 per cent of engineers and MBA graduates are employable.

several other studies

4/9/2016 Reva University, 18th & 19th Dec 2015 8

Study Methodology Assumption What has HR not been the preferred choice of students ; Why has HR not branded as a core management subject Why is HR not popular….. Objectives How relevant is HR education in todays Business

Organisation, and what are the paradigm shift required / needed to meet the future demands

Hypothesis Development Hypothesis 1: There exists no relationship between the roles & responsibilities and the various designations of the HR Academicians Hypothesis 2: There is no relationship between the number of HR publications in journals and designations of the HR Academicians Hypothesis 3: There is no link between the designations and the other important / crucial roles of HR Academicians. Hypothesis 4: There is no relationship between the different types of Universities / Institutions and the perceptions of the HR Academicians about the HR Education

4/9/2016 Reva University, 18th & 19th Dec 2015 9

Sl No Name of the University / Institution Place of operation Nature

1 Acharya School of Management Bengaluru Autonomous Institution

2 Bangalore University Bengaluru State University

3 Central University of Karnataka Gulbarga Central University

4 Christ University Bengaluru Deemed University

5 Davangere University Davangere State University

6 Gulbarga University Gulbarga State University

7 Jain University Bengaluru Deemed University

8 Karnatak University Dharwad State University

9 Karnataka State Women's University Bijapur State University

10 Kuvempu University Shankaraghatta State University

11 Mangalore University Mangalore State University

12 Manipal University Manipal Deemed University

13 Mount Carmel Institute of Management Bengaluru Autonomous Institution

14 MS Ramaiah Institute of Management Studies Bengaluru Autonomous Institution

15 National Institute of Technology Karnataka Suratkal Regional Technical

Institution

16 Ramaiah Institute of Management Studies Bengaluru Affiliated Institution

17 St Joseph's College of Business Administration Bengaluru Autonomous Institution

18 Symbiosis Institute of Management Studies Bengaluru Autonomous Institution

19 Tumkur University Tumkur State University

20 University of Mysore Mysore State University

21 Vijayanagara Sri Krishnadevaraya University Bellary State University

22 Visveswaraiah Technological University Belgaum Technical University

23 Xavier's Institute of Management Excellence Bengaluru Autonomous Institution

Sample Demography

Organisation - University included in the Study

Autonomous Institute 6+1

State University 10

Deemed University 3

Engg / NIT 2

Central University 1

Participant Profile

Tool

A questionnaire was developed keeping in view, the broad objectives of the study.

Sample Topics Covered / Addressed

Branding

Visibility

Jobs openings

Expectations from corporate

Skills set of students

Poor show by seniors

Last option to join HR stream

Few school with complete specialization

4/9/2016 Reva University, 18th & 19th Dec 2015 11

Sl No Stakeholder Number of samples studied Universe

1 HR Student 238 400

2 HR Academician 39 70

3 HR Practitioner 33 NA

Main findings

Critical Issues for poor HR

Branding

Visibility

Jobs openings

Expectations from corporate

Skills set of students

Poor show by seniors

Last option to join HR stream

Few school with complete specialization

4/9/2016 Reva University, 18th & 19th Dec 2015 12

Areas to focus

8 Key Priority

Branding

Visibility

Jobs openings-employability

Expectations from corporate

Skills set of students

Poor show by seniors

Last option to join HR stream

Few school with complete specialization

4/9/2016 Reva University, 18th & 19th Dec 2015 13

Hard Facts and Reality

5 Top reasons …..

Why we hate HR……2,29, 000 Google search

Don’t find any value

Anyone can do

Common sense works, and

Don’t require formal degree

4/9/2016 Reva University, 18th & 19th Dec 2015 14

Branding

ROI

Value creation

First Option

Technology used

Have a picture of future workforce and address

Thanks all

17

M M Bagali, PhD

Professor of Human Resource Management,

Head, Research in Management,

JAIN University

CMS annex, # 319, JPnagar, 6th Phase,

17th Cross, 25th Main,

Bangalore, India, 560 078

t: 80 43430400 / f: 080 26532730

e: mm.bagali@jainuniversity.ac.in

n: http://in.linkedin.com/in/mmbagali

www.jainuniversity.ac.in

•

Contact me