How we use Agile andLean Startup at Redbubble

We’re trying things❏ Create an awesome place to work

- Autonomy, Mastery, Purpose

❏ Create a shared language, vision and goals

❏ Create a culture of continuous learning and improvement,e.g. Guilds, conference attendance, brown bags

❏ Focus on solving customer problems as a driver for delivering business value

We are constantly trying to find better ways, and achieve better outcomes

We want to innovate❏ Make it easy to capture and distill new ideas

❏ Be able to evaluate and choose between opportunities

❏ Work on the “right things”, given limited capacity

❏ Reserve capacity for innovation and research

How can we achieve these things?

Lean Canvas❏ Lightweight business case

❏ Encourage thinking about customer problems and the value of solving them

❏ Variants can be used for new features, new products, new initiatives and new startup ideas

We need a culture of fearless experimentation for a tool like this to work

Validated Learning❏ Build small things -> Measure outcomes -> Learn things

-> Decide what to build next -> Repeat

❏ What goals do our customers have problems achieving?❏ Problem hypotheses

❏ What is the business value of solving these problems?❏ Value hypotheses

❏ What are the potential solutions for solving theseproblems?❏ Solution hypotheses

User/Customer Stories❏ User story construct works for problem and solution hypotheses, but…

❏ Be aware of whether you are framing a customer problem or a business problem!

As a happy customer of Redbubble (Customer)I want to receive an email when an artist I like uploads new designs (Solution)So that I can buy more awesome custom T-shirts (Goal)

vs

As a happy customer of Redbubble (Customer)I want to buy more awesome custom T-shirts (Solution)So that I can stand out amongst my friends (Goal)

“Agile” things we do❏ We work in cross-functional teams

❏ We can ship code on demand (multiples times daily)

❏ Developers are trusted to release and support code changes

❏ Work daily with business owners and other stakeholders

❏ Lots of face-to-face conversations with each other - and our customers

❏ Always trying to improve

We want to become more effective, not “Agile”.Embracing Agile and Lean Startup principles helps with this.

Any questions?