Lean at Redbubble
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Transcript of Lean at Redbubble
Journey towards being LeanPaul Coia, CTO
Timeline
Original Vision
2006 2010
Customer Research
Young company
Rapidly growth
Sprung leaks
Lots of operational “projects”
Running again
Lots of energy to builds “feature”
Not a lot of retrospection
2011
Growing awareness of new customers
Many possible initiatives
How to choose?
Executive prioritisation
Minor business cases
Planning meeting
Often based on very limited information
Not a lot of retrospection
Reinforced an execution only mindset
Innovation?
Were we making the right choices?
We had limited resources - it had to count
Often encouraged conservative action
Focus on what we already knew (optimisation)
2012 - a new approach
Two teams, broad focus: search and destroy
Social + Discovery
3 month cycle
Now
Multiple cross-functional teams
Short iterative cycles
Teams present Learnings not project milestones
Prioritisation of opportunity areas
Every step is a learning
Need a tempo
Need a direction (not a project plan)
Need good, available information sources
Need to understand experimentation
Need short cycle times - Agile, Continuous Delivery
Final takeaway
Get Build, Measure, Learn right
...but do Customer Development really well