How To Use Instagram For Your Business
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May 2016 How To Use Instagram For Your Business 21 st May 2016
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Transcript of How To Use Instagram For Your Business
May 2016How To Use Instagram For Your Business
21st May 2016
Why your brand must focus on Instagram
It’s a young and it’s an emerging platform
It’s less crowded
It’s gives your customer a better opportunity to engage with your brand
Start early on Instagram to get ahead
Instagram shows life through rose tinted glasses
Regular Coffee
Instagram Coffee
You Are What You Click
Your pictures need to tell a Story
Let your products or service be at the centre with subtlety
High Quality, Organic and Natural
Photographs are the king
Avoid using low quality images
Do not use images that strictly showcase your product or service
If you are not telling a story through the images, try doing it through the text
Text + Image = Impactful Content
Many brands use big and bold texts on their Images
This works great for blogs and service Industry
Text is not to be copy pasted but to be designed
Text + Image = Impactful ContentMailchimp
Text + Image = Impactful ContentIBM
Bio + Website Link
Keep the bio short yet expressive in a non corporate language
Use emojis to make it stand out
You can change this data as when your company goal changes
Bio + Website Link
Instagram Ads
You need an FB Account manager to initiate Instagram ads
Unlike FB, Instagram ads do not allow you to boost a post on the Instagram profile
Visuals of an Instagram ads are different from that of Facebook
Instagram Ads
Instagram Ads
Follow, Comment and Unfollow
Instagram is the perfect place to engage with your followers
Use tools like Social Rank, Crowdfire and Stribr to manage your followers
Follow and Comment to get traction
Follow : 14% followbackFollow + Like : 22% followbackFollow + Like + Comment : 34% followback
Follow, Comment and Unfollow
Offline Stores can use Stribr’s location based targeting to help find potential customers around the area via Instagram
Follow, Comment and Unfollow
Offline Stores can use Stribr’s location based targeting to help find potential customers around the area via Instagram
Repost customer’s post to get user generated content
Follow, Comment and Unfollow
Offline Stores can use Stribr’s location based targeting to help find potential customers around the area via Instagram
Repost customer’s post to get user generated content
Hashtags – The key to getting people to find you
The hashtags can be broadly divided into three categories• Popular Hashtags (#tbt,
#photooftheday, #igers #popular)• Industry Related Hashtags
(#Fashion, #FoodPorn, #instatech, #FitnessFreak)
• Brand Related Hashtag (#Vogue , #UberCode, #MyntraFashion)
Instagram InfluencersClinique.in
Instagram Influencers – Find them via Influencer.in
Analytics
Analyze your follower growth, most liked posts, average likes and engagement
Track the progress of competitors
Analyze best performing hashtags
Tools like Iconosquare, Social Insight help generate detailed reports
Post Regularly
Posting Often is an integral part of your Instagram Success
You can use tools like Schdugram and Latergramme to schedule posts in advance
Keep the profile fresh and current
Digital Marketing for results.
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