How to use Instagram for Business?

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Instagram Capture and Share the World's Moments

Transcript of How to use Instagram for Business?

Page 1: How to use Instagram for Business?

Instagram

Capture and Share the World's Moments

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What is Instagram?

● A fast, beautiful and fun way to share your life with friends and family.

● Can be downloaded free [ Apple itune stores, Android, Windows]

● With its 30 million users & over 200 million uploads, Instagram is the fastest social media platform to achieve success in less time

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When?

➔ Founded in 2010 by stanford graduates, Kevin Systrom & Mike Krieger.

➔ Launched in October 2010 with gaining more than 100 million active users till April 2012.

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Functions & Features

➔ Includes free, unlimited access to social network with plenty of fun play photos.

➔ User profile - Choose own username & 150 characters Bio

➔ 17 custom photo filters

➔ Compatibility :- Facebook,Twitter,Tumblr & Flickr

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Interface : Easy to navigate ,unlimited photo upload, no caption limit, no rule about how many times to comment or like.

Privacy : Private profile options which lets you control who sees your profile, Report any spam

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Key facts:

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Visual facts

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Why it is important?

45.6% of Instagram users are more likely to remember a great brand on Instagram over their television commercial.

- FlashsStock Consumer Survey 2014

47% of Instagram users rank Instagram in their top 10 channels to discover new products.

- FlashsStock Consumer Survey 2014

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FIRST STEP

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Creating your account

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Why this 3 things are important?

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Iconic as it should represent your organization as Logo does.

People start remembering your profile picture when

suffering through their newsfeed.

Profile Picture

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A Bio

200 characters 1.Why your instagram page worth following? 2.What you offer as a service or a product?

Enhance your bio by encouraging users to share content related to your brand by hashtag.

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Website

Drive your users down to the path where they can purchase.

URL directs users to more friendly site.

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SECOND STEP

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Marketing Effectively● Brand centric content Showcase what they have to offer.● Reactive Storytelling Meme or pop based storytelling● Behind the scenes Content Show transparency & an inside look (authentic)● Inspirational & motivational quotes Driving emotions (likes,comment)

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Taking your Instagram to next level

● User generated Contests To overreach the brand● Use hashtags Broadens the reach but relevant to content● Have call to action on images Rather than on text, should be on image(driving interactions)

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Instagram Funda

Strive to create your own path and use Instagram to visually engage and connect with your audience.

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Tools for Instagram:

1. Crowdfire2. Takeoff3. Simply Measured4. Tagboard

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Features:

1. Following Activity2. Reach out to right audience at right time3. Copy followers4. Whitelist & blacklist a user

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Features:

1. An integrated app of Crowdfire2. Schedule the Instagram’s Post3. Suggest’s best time to post4. Suggest’s Viral hashtags related to post & caption

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Features:

1. Social data access2. Set your social media strategy3. Optimize your tactics4. Analytics and reports

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Features:

1. Real-timing hashtag tracking2. Viral hashtag display3. Complete guide of hashtag’s w.r.t sectors4. Easy analytics & reports

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CASE STUDY

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Red Bull: Instagram Your Inspiration

Red Bull: Instagram your Inspiration

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Red Bull famed for its

Originality &

Creativity of its

marketing campaign.

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Red Bull launched an Instagram campaign

“ Instagram Your

Inspiration” which was collaborative & visually led campaign

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They kickstarted their campaign asking the audiences to submit colourful content that inspired them using one of the three hashtags below:

To boost the campaign, they involved highly influential photographers to create their colourful content.

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Red Bull1. The campaign had over 3,000 submission2. They used these submission photographs as billboards all over the

various cities.3. #InstagramYourInspiration reached over 16 million people using

mobile and social channels.

&

Yes Red Bull was hailed as innovator.

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Thank youVisit http://bit.ly/1HsRV8R for more updates.