How to use Instagram for business. A beginners guide.
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Transcript of How to use Instagram for business. A beginners guide.
Helps to increase Brand Awareness
Allows showcase products in a Creative Way
and establish Brand Identity
Allows to Engage with Customers
build the Community
Source: http://www.smedio.com/how-to-effectively-use-instagram-for-business-infographic/
Increase your followers by 50%?
Gain 1000 leads?
Increase brand awareness ? Increase Bookings
and Sales?
Step 1: Plan a strategyWhat do you want to achieve?
Step 2: Check out the competition
What theme did they use?How successful was it?
Where did they start? Their most successful posts?
Step 3: Decide on a theme
Tell Your Brand Story
Use Instagram to showcase the lifestyle of
your brand and your customers, rather than pushy sales messages.
Step 4: tell what you do in a creative and inspiring way
Makes its Followers feel important
It’s their customers’
lifestyle
Communicates a Mission: you wears
Adidas because you’re ORIGINAL
Which advantages you get by
following them
Step 5: Choose right hashtags
To build communities
To increase brand awareness
To be found by people who are looking for your business
To engage with your customers
To promote your products or content in the right place
Use relevant hashtags
Keywords or phrases associated with your brand, business or a
specific content
Don’t overuse them
Use 10 to 15 hashtags
Use HIGHLY popular hashtags +
MODERATELY popular + LESS popular +
one CUSTOM hashtag
Image credit: <a href="http://www.freepik.com/free-vector/information-technology-concept-vector_757850.htm">Designed by Freepik</a>
Before releasing any image, search around for similar
content to see which hashtags are likely to lead to the most awareness and engagement
http://top-hashtags.com/instagram/
Use
Step 5: Choose right hashtags
Image credit: <a href="http://www.freepik.com/free-vector/information-technology-concept-vector_757850.htm">Designed by Freepik</a>
They Inspire and educate their followers
http://instagram.com/p/xoYqRxLif4/Watch this Video
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Socia Media e Digital Marketing Consultant
Yulia Seregina
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Sources1. http://www.smedio.com/how-to-effectively-use-instagram-for-business-infographic/
2. http://socialgarden.com.au/instagram-advertising/effective-instagram-marketing-tips-for-business/
3. http://www.businessinsider.com/these-20-brands-have-mastered-the-use-of-instagram-2013-1?IR=T
4. http://www.socialmediaexaminer.com/instagram-for-business-tips/
5. http://www.socialmediaexaminer.com/instagram-for-business-tips/
6. http://www.jeffbullas.com/2015/01/21/the-7-steps-to-create-an-awesome-contest-on-instagram/