Learning to Manage Brand Reputation Risk - Assurance Mapping
How to Use HubSpot To Manage Your Brand Online
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How to Use HubSpot Software to Manage Your Brand Online Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe
description
Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media?This free webinar will cover: * How to incorporate social media into your overall marketing strategy * How to use HubSpot to track and monitor your brand in social media * Ways to attract more website visitors from social media sites * How to use HubSpot to convert more social media visitors to leads and customers
Transcript of How to Use HubSpot To Manage Your Brand Online
How to Use HubSpot Software to Manage Your Brand OnlineMike Volpe
VP Marketing @HubSpot
Twitter: @mvolpe
Who is HubSpot?
• Founded: 2006• Team: 90 (15 MIT)• A: $5m General Catalyst• B: $12m Matrix Partners• Outside Director: Gail Goodman, CEO
Constant Contact (CTCT)
1,400+ Customers
Outbound Marketing
Outbound Marketing is Broken
800-555-1234AnnoyingSalesperson
Marketing Has Changed
1950 - 2000 2000 - 2050
The Good News!
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
www.HubSpot.com/ROI
Proven ROI of Inbound Marketing
www.HubSpot.com/ROI
Publish thought leadership
Build a community
Measure presence in search engines
Monitor articles & discussions
Participate in discussions
Measure results
Managing Your Brand Today
Publish Thought
Leadership
Blogging is Thought Leadership
• Interact with influencers – analysts & other thought leaders
• Push your thought leadership to Google
• Allow comments and discussion
• Encourage subscriptions and sharing of your thought leadership
Business Blog Software
Easy to use, built for business
Built in, interactive optimization
Automatic publishing to email and social media
Encourages fans to share content
Business blog analytics
Subscribers & Visitors
Blog Article Performance
Build a Community
Community Building Software
Automatic notification of influencers you should follow
Simple subscription to your blog by RSS and Email
Notification of who is talking about your company
Track the size of your community
Measure Presence in
Search Engines
Search Presence (SEO) Software
Track rank vs. competitors
Track overall presence in Google
Alerts about key rank changes
Data to target new terms intelligently
SEO Rankings
Monitor Articles and Discussions
Monitor Discussions with Software
Know who is talking about your company, products, executives
Know who is talking about your industry
Understand which comments have the most influence
Participate in Discussions
Participate in Discussions w/ Software
Answer questions
Comment on blogs
Retweet your fans’ messages
Post to Twitter and Facebook
Track your social media interactions
Measure Results
Measure Social Media Software
Measure visitors, leads and conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics: Traffic, Leads, Customers
Metrics: Traffic, Leads and Customers
Visitors Leads Customers
SEO 5,289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You!
Mike Volpe
HubSpot VP Marketing
Twitter: @mvolpe
www.HubSpot.com/Free-Trial
