Brand Manage Camp: Why Open Matters to Brands

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Why OpenMatters to Brands Barry Libert BrandManage Camp 2011

Transcript of Brand Manage Camp: Why Open Matters to Brands

Page 1: Brand Manage Camp:  Why Open Matters to Brands

Why ���

OpenMatters ���to Brands

Barry Libert

BrandManage Camp

2011

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What is Open?

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Social

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Mobile

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Knowledgable

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Open Results

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Customer Loyalty

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Employee Engagement

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Product Innovation

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Shareholder Value

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Open Strategies

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Rewards

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OpenMatters

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Thank you

Barry Libert [email protected] www.openmatters.com