How to Use Blogging to Make Your Pet Business More Effective

Rachel Sheppard

Blogger atMy Kid Has Paws

http://mykidhaspaws.org

Animal Science & Management from UCDavis

3 Years as a Veterinary Technician

What is Business Blogging?

It’s a form of inbound marketing that increases your brands online visibility

What is Business Blogging?

Increase Brand

Visibility

Improve SEO

Generate Leads &

Conversion

How Can Blogging Benefit My Business?

Expertise Customer Contact

Permanent Conversation

How Does Blogging Drive More Traffic?

Improve SEO

Social Media

Content

How do I convert my traffic into leads?

Call to Action

Service Based

Product Based

ebook webinar TrialsCoupons/Discounts

Example

Example

Blogging Platform

Design

What do I write about?News Promotions:

Giveaway’s/Contests/Sales/Discounts

Logistics: New hours? New location?

Events/Holidays: Hosting or attending

Things Unique Offerings: What sets you a part from others?

Quality & Craftsmanship: Tell the story of your product/service

The Need: Tell the story of what your product/service does for people

People Employee Spotlight

Customer Spotlight

Insider Info: Tips & Recommendations

Places Backstory: Where are the products made?

Atmosphere: What do customers like about your space?

Community: Does your area make your business special?

What do I write about?

Blog Post Tips

Check Spelling & GrammarPinnable Image Watermark ImagesCategories/Tags SelectedCall to ActionFeatured ImageInternal LinksExternal Links Open in New WindowMonetizedSEO Friendly

Tools for Success

PluginsBlogging Calendar

Blogging Schedule

Growing Your Blog & Following

Write for Your Reader

Social Media

Partnerships

Guest Blogging

BlogPaws

But I Don’t Like to Write

Video Photos Infographics

Questions?