How to Turn Being Late Into a Competitive Advantage

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How To Turn Being Late Into A Competitive Advantage

Transcript of How to Turn Being Late Into a Competitive Advantage

Page 1: How to Turn Being Late Into a Competitive Advantage

How To Turn Being Late Into A Competitive Advantage

Page 2: How to Turn Being Late Into a Competitive Advantage

“Common Sense that is

Not So Common”

Page 3: How to Turn Being Late Into a Competitive Advantage

I have found that running late to an initial consultation can actually be

a COMPETITIVE ADVANTAGE

Page 4: How to Turn Being Late Into a Competitive Advantage

During the initial proposal process it’s only natural for the

client to be skeptical

Page 5: How to Turn Being Late Into a Competitive Advantage

Half of the challenge of closing the sale is winning the client’s

trust

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Frequently trust is more important than price

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When competing against multiple bids, winning the

project is much more difficult

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Anything I can do to make my proposal & presentation more attractive and build trust I do

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Every customer wants great service

Page 10: How to Turn Being Late Into a Competitive Advantage

Most reasonable customers realize that s*@t happens

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But they don’t like hearing excuses from their contractor

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When I am running late I always call the client to let them know I’m running late

Page 13: How to Turn Being Late Into a Competitive Advantage

“Common Sense that is

Not So Common”

Page 14: How to Turn Being Late Into a Competitive Advantage

This simple phone call says to the client that I am responsible

and communicate

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Traits that far to many contractors do not practice

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By running 5 minutes late & calling it shows the client I respect their time and pay attention to details

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And you never know, that one little detail could be the difference between

my proposal and my competitors

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And it costs me Absolutely Nothing!

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I’ve even considered being late on purpose

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Sales Motto: “People buy from those they like (or trust)”

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If you believe that to be true, being late just might be the competitive

advantage that closes the sale

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