Competitive advantage 3

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Transcript of Competitive advantage 3

  • 1. The Bases of Competitive Advantage

2. CompetitiveAdvantage The Bases of Competitive Advantage Different asset or competencies of a firm 3. ? The Bases of Competitive Advantage How many the bases of competitive advantage does a company need 4. The Bases of Competitive Advantage 5. The Bases of Competitive Advantage

  • A level of service
  • Aproduct image
  • Unique product features
  • New technology

6. The Bases of Competitive Advantage 7. The Bases of Competitive Advantage 8. The Bases of Competitive Advantag e 9. cost The Bases of Competitive Advantage 10. focus The Bases of Competitive Advantage 11.

  • Tommy Armour
  • Nke

Sporting goods segments Golf segment FOCUS(CONT) The Bases of Competitive Advantage 12. The Bases of Competitive Advantage 13. The Bases of Competitive Advantage 14. The Bases of Competitive Advantage 15. The Bases of Competitive Advantage 16. The Bases of Competitive Advantage Having a superior product or service 17. The Bases of Competitive Advantage 18. The Bases of Competitive Advantage 19. The Bases of Competitive Advantage Dell computers distribution system American Express in customer service Sonys innovation design 20. The Bases of Competitive Advantage The most profitable airline in the U.S 21. The Bases of Competitive Advant age 22. The Bases of Competitive Advantage 23. T he Bases of Competitive Advantage

  • Another key basis of coca colas advantageis its assets of both its
  • Physical distribution system
  • Comparising many company-owned bottling plants
  • Warehouse
  • Other distribution facilities

24. The Bases of Competitive Advantage Brands are a particularly tricky form of asset. Value Microsofts brands at over 50 bilion dollar. 25. The Bases of Competitive Advantage 26. The Bases of Competitive Advantage 27. The right partners can provide a very powerful basis ofCOMPETITIVE ADVANTAGE The Bases of Competitive Advantage 28. The Bases of Competitive Advantage 29.

  • Economies of Scale

The Bases of Competitive Advantage 30.

  • Economies of Scope

The Bases of Competitive Advantage 31.

  • Being the best company

The Bases of Competitive Advantage 32. The Bases of Competitive Advantage