HOW TO

TELL A COMPELLING STORY?

by

7 TIPS TO IMPROVE YOUR

PRESENTATIONS

PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS: PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS:

PRESENTATIONS USAGES AMONG EMPLOYEES

TODAY’S MANAGERS HAVE BECOME TEACHERS, SPEAKERS AND… STORYTELLERS

*Use and Evaluation of Presentation Software, Meinald T. Thielsch & Isabel Perabo

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72%

Education and

teaching

70%

Talks and

meetings

43%

Company

presentations

39%

Conferences

and trade fairs

32%

Private

occasions (for example,

ceremonies)

30%

Product

presentations

PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS: DESPITE A STEP INCREASE IN USAGE BY THE PRESENTERS, DISSATISFACTION IS HIGH ON THE

AUDIENCE’S SIDE

Technical aspects

disappointed me the most :

• Presentation structure

• Presentation contents

• Presentation Design

45%

55%

The performance of the

presenter disappointed

me the most

% AUDIENCE DISSATISFIED CAUSE OF DISSATISFACTION

*Use and Evaluation of Presentation Software, Meinald T. Thielsch & Isabel Perabo

88% Something is missing

in the presentations

I have seen and

listened

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PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS:

HOW TO SEDUCE YOUR AUDIENCE?

PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS:

MOTIONS

ATA

NITY

ONCISION

DUCATION

TORYLINE

URPRISE

STORYLINE

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CURRENT EQUILIBRIUM

Where we are

Global situation

1

STORYLINE

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WHY SHOULD WE CHANGE ?

Issue

Major trend

2

Root cause of

the issue

Trend catalysts

WHAT SHOULD WE CHANGE ?

STORYLINE

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3

STORYLINE

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Process steps to

tackle the issue

Challenges

HOW TO CHANGE ?

4

NEW EQUILIBRIUM

STORYLINE

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Where we will be

Global benefits

5

EMOTIONS

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CURRENT EQUILIBRIUM

CATCH THE AUDIENCE’S ATTENTION WITH EVOCATIVE

PICTURES AND DATA

Surprise

1

EMOTIONS

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WHY SHOULD WE CHANGE ?

Tension RAISE INTEREST IN THE AUDIENCE ABOUT THE MAGNITUDE OF THE

TREND OR OF THE ISSUE

2

EMOTIONS

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WHAT SHOULD WE CHANGE ?

Fear MAKE THE ROOT-CAUSE OF THE

ISSUE OBVIOUS AND PROVIDE THE AUDIENCE WITH CONCRETE PROOFS

3

EMOTIONS

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HOW TO CHANGE ?

Excitement TRANSPORT THE AUDIENCE THROUGH

THE CHANGE JOURNEY, SET FORTH THE BENEFITS BROUGHT AT EACH STEP

4

EMOTIONS

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NEW EQUILIBRIUM

Desire DEPICT THE AUDIENCE’S WINNING

SITUATION AFTER THE CHANGE TOOK PLACE

5

DATA

Jonah Sachs,

Winning the Story Wars

A STORY TAKES ALL THE SENSELESS DATA THAT THE WORLD PROVIDES AND TURNS IT INTO SOMETHING MEANINGFUL.

…The cumulative population

of

FRANCE and THE UK people are using PowerPoint to

create business and educational

presentations worldwide…

120 MILLION

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UNITY

MAKE YOUR STORY AUDIENCE-FRIENDLY FOR ALL

SP

EC

IALI

ST

RATIONAL EMOTIONAL

GEN

ER

ALI

ST

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CONCISION

SLIDES ARE NOT NOTES, THEY ARE THE SPEAKER’S VISUAL CRUTCH

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EDUCATION

YOUR AUDIENCE DOESN’T CARE ABOUT THE “HOW ?”,

IT CARES ABOUT THE “WHY ?”

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“The magnitude and

scope of the trend is big, change is

extremely important.”

WHY DOES

IT MATTER?

“Our lead customers

already adopted the trend and shifted their

purchase behaviour.”

WHY DOES

IT MATTER

TO US ?

“The trend is expected

to be sustainable and inexorable, change is

urgent.”

WHY DOES

IT MATTER

NOW ?

SURPRISE

MAKE YOUR STORY MEMORABLE BY TAKING YOUR AUDIENCE ABACK

INTRODUCE IT IN A MEMORABLE WAY

ILLUSTRATE IT IN A MEMORABLE WAY

I have something to

tell you…

Did you know?...

Something incredible is

happening…

You won’t believe it

but…

Did you hear the

news?...

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