TELL YOUR STORY › 2020 › abstracts › abstracts › Osbor… · TELL YOUR STORY Turning Data...
Transcript of TELL YOUR STORY › 2020 › abstracts › abstracts › Osbor… · TELL YOUR STORY Turning Data...
Division of Water Quality
Purpose of Stories
• Share knowledge & information.
• Explore ideas & challenge
accepted wisdom.
• Make sense of a complex world.
• Ask and answer questions.
• Create personal connections.
• Support shared values.
• Build collective understanding.
• Link the past, present, & future.
Division of Water Quality
Six Rules of Effective Storytelling
1. Tap into universal themes.
2. Identify the purpose of the
story.
3. Create a clear structure.
4. Appeal to deep emotions.
5. Offer something surprising
and unexpected.
6. Stay simple & focused.
Division of Water Quality
Data Without a Story
• Limits overall understanding.
• Lessens impact and
relevance.
• Creates information overload.
• Lacks structure.
• Dilutes value.
• Impairs memory retention.
• Hampers clear decision-
making.
Division of Water Quality
Data With a Story
• Provides a compelling
narrative driven by data.
• Creates scientific & emotional
connections.
• Explores & explains the
relevance of the data.
• Builds a framework that
improves mental processing.
• Turns metrics into actionable
concepts.
Division of Water Quality
Stories + Data = Impact
List adapted from twooctobers
1. Begin with a question. End
with an insight.
2. Take the audience on a
memorable journey.
3. Know the audience & connect
with their values.
4. Explain with visuals. Narrate
with words.
5. Provide context for data.
6. Be clear & concise.
7. Be honest & credible.
Division of Water Quality
Ask Questions to Get Started
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• What is the key message?
• What do I want the audience to
know or do with the data?
• How can I structure a narrative
using data?
• How can I visualize data to
communicate meaning?
• Is the data moving the story
forward or creating clutter?
• Will the data help drive decisions?
Division of Water Quality
Create Your Story Framework
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Story arc courtesy of TPC Blog – The Presentation Company
Division of Water Quality
Visualization to Support Data Insights
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• Infographics
• Dashboards
• Story maps
• Interactive data
presentations,
filters, &
analyses
• Bar graphs
• Trend charts
• Scatter plots
• Correlation
matrices