How to succeed at digital transformation

Being Digital

Profile about Wilson Xu

Career

IBM

PWC

Inspearit

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Specialty

Agile Training/Coaching

Project Management

Guidewire/Insurance

Language

English

Japanese

Chinese

That’s another me

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Agenda

Metaphor Diagram

Introduction

BeforeDigital

BeingDigital

Digitization

Next Journey

We will be caring you to be success

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Digital IntroductionWhat and Why

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What is Digital

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What is Digital

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What is Digital from Wikipedia

Digitizing or digitization is the representation of an object, image, sound, document or signal (usually an analog signal) by generating a series of numbers that describe a discrete set of its points or samples. The result is called digital representation or, more specifically, a digital image, for the object, and digital form, for the signal. In modern practice, the digitized data is in the form of binary numbers, which facilitate computer processing and other operations, but strictly speaking, digitizing simply means the conversion of analog source material into a numerical format; the decimal or any other number system can be used instead.

Digitization is of crucial importance to data processing, storage and transmission, because it "allows information of all kinds in all formats to be carried with the same efficiency and also intermingled". Unlike analog data, which typically suffers some loss of quality each time it is copied or transmitted, digital data can, in theory, be propagated indefinitely with absolutely no degradation. This is why it is a favored way of preserving information for many organizations around the world.

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which typically suffers some loss of quality each time it is copied or transmitted

Digital is Everywhere

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Self-Driving Car

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AI Services

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3D Printing

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Virtual Reality

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Terms you might know

Digital Thinking

Digital Marketing

Digital Strategy

Digital Disruption

Digital Technology

Digital Media

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Before Being DigitalAware of the Challenges

and Well Prepared

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The digital challengesusages, innovations, business models

Rise of new business (“Pay as you”, “Freemium”, “Give to take”, “Free model”, “market place”, …)

time to market reduction

The sales channel is not uniqueany more

New mindset (collaborative economy,…)

Data has a cost

Finance Assurance

Retail Media

&

&

Hôtellerie

Transport

Digital pureplayers are Business disrupters(uber, …). Some large groups have alreadysigned partnerships with them to develop new services

with 44.000 billions of gigaoctets in 2020,10 times more than todayldata collection is not the problem any more but how to exploit it => Smart Data

Rise of multi-devices, IoT … and technology innovation accelerationmake new usages possible.

Impacts

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One more challenge

Talent War

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Characteristics of a digital enterprise

DigitalEnterprise

Products & Innovation

Customer journey

Orga. & Culture

Collaborative, reactive, innovative and digital internal environment(Culture client, Digital Working…)

A strong capability of SI innovation (two speed IT, agility)

Multi-channel organisation

Working with partners(especially start ups)

Connected products & services

Capability to meet new client usage (new markets)

Disrupt your business before being disrupted

Efficient end to end customer journey

Understand the client better to provide the right product at the right time through the right channel

Positive e-reputation

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More information about Digitization

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Culturing to be Digital

Business ITCustomer

Customer Journey

UX DT

Agility

Agile Lean/CMMi

DevOps

Smart Data

Dig

ital

Govern

ance

Dig

ital

Engagem

ent

Being DigitalOvercome the challenges

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Digital by Inspearit

Increase innovation Transform the Relation

Accelerate Digital transformation

Transform the way of working

Open Innovation & Hackathon

Design Thinking

Intrapreneurship

Customer journey & Lean UX

Co creation

Colleaguejourney

Digital maturity

Operationalstrtategy

Transformation booster

End to end agility

Digital Culture

Security

Smart Data

Design Thinking Co Creation

Digital Maturity Build Culture22

Design thinkingDigital by Inspearit

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Design thinking vs User Experience

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Aspects UXD Design Thinking

Empathy Understand UsersInteraction with product

Understand real needs of users

Testing User testing and research Test prototype to learn

Iteration Prototype Prototype

Definition a person's entire experience using a particular product, system or service.It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership

A process for problem-solving; Solution-based thinking

Design Thinking Process

Inspiration

Understand market, observe users and identify their real issues

Ideation

Find the idea that will help solve the issue

Implementation

Implement the idea while making sure of its efficiency and practicality

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Design thinking Process

Define

Empathize

& UnderstandIdeate

Prototype

Test and get

feedback

Implement

Inspiration Ideation Implementation

iterative and nonlinear process

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Empathize to observe the daily activities of the users. The goal is to understand their needs

Define the need in order to identify what the users real issues are

Ideate: get as many ideas as possible that may solve the previously identified issues

Create prototypes: study the idea in order to understand their consequences and see if they are viable

A test phase to get feedback from the users

Implement your ideas and be sure to promote and secure the commercial success of your product

Insp

iration

Idéation

Implém

enta

tion

Design thinking Process

IMPLEMENTATION

Test and get

feedbackPrototypeIdeate

Empathize

& Understand

IDEATION

ImplementDefine

INSPIRATION

DAY 1 DAY 2 DAY 3

MOCKUPS DONE BY UI DESIGNERS

Design thinking Process

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User ExperienceDigital by Inspearit

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So what is the relationship with UX?

User Experience (UX) is all about empathy

“Empathy is the ability to understand and share the feelings of another person. As Ux designers we need empathy to

understand the user, his/her feelings, expectations, motivations and behavior. Without that understanding we can’t create great

experiences”

Sam Richards (sociologist) – A radical experiment in empathy

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Exercises

Series of questions and the “nine dots” puzzle (5 minutes)

The goal of the puzzle is to link all 9 dots using four straight lines or fewer, without lifting the pen and without tracing the same line more than once

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Debrief and relationship with UX

What facts can we extract from these exercises?

We need to think «outside the box »

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Design thinking Process

Define

Empathize

& UnderstandIdeate

Prototype

Test and get

feedback

Implement

Inspiration Ideation Implementation

iterative and nonlinear process

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You must become an explorer…

How to explore and get inspiration?

Tools that help to explore:

Users interviews (understand goals/motivations, explore emotions)

Stakeholders interviews (employees, managers, etc.)

Observe users on the field

Competitive overview

Analysis of existing data

Personas

Persona empathy mapping

Experience map

© inspearit 36

Mister Anderson

Age: 50Work: CEO of a mid size companyFamily: married, 2 kids (1 studying abroad)Location: Shanghaï, China

Devices:• Professional labtop• Personal Tablet• iPhone 6

Goals• Wants financial prosperity and a good control on his

financial situation• Wants to have a clear understanding and a quick access

to his financial situation• Gives attention to his personal and professional life

balance• Wants a good education for his kids• Wants to be always connected, especially during business

trips

Frustrations• If it's difficult to have a quick access for his financial

situation• If he is informed that he loses money at a moment where

he doesn't want to be disturbed• If he feels that security and privacy is not guaranteed

BioMister Anderson is a successful Chinese businessman. He often travels abroad for business reasons but in any situation, he wants to stay informed of this financial situation. He uses a lot his iPhone 6 for business and personal reasons. He likes to read articles about finance and stay in contact with his family who is really important for him.

Technologies

Preferred channels

Internet

Mobiles apps

Social networks

Traditional ads

Online (finance websites)

Referral (social groups)

Professional conferences

Contexts of use of App• Checking efficiency of his financial products• Checking his multiproduct portefolio (from once a week to

once a month)• Transferring money to his kid studying abroad• Managing accounts during business trip

Sketching

Product experience map

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A product experience map allows to understand how customers interact

with your product and uncovers opportunities for where and how you can improve a customer’s experience

Po

ints

of

Co

nta

ct

Acti

on

sE

mp

ath

yE

mo

tio

n

Objectives are ambitious, and should feel somewhat uncomfortable

KPIs are measurable; they should be easy to grade with a number (0–1.0 scale to grade each KPI at the end of a quarter)

KPIs are public; everyone in the company should be able to see what everyone else is working on (and how they did in the past)

The “sweet spot” for an OKR grade is .6—.7; if someone consistently

gets 1.0, their OKRs aren’t ambitious enough. Low grades shouldn’t be punished; see them as data to help refine the next quarter’s OKRs

OKRs are not synonymous with employee evaluations

Step 1 2 3 4

Title Download Open the app Access home page Check account

When and where?

• When he has time• At home

• Anytime• Anywhere

• Anytime• Anywhere

Frequency • Once• From once a week to

once a month• From once a week to once

a month

Actions• Go on a store• Look for the app

• Tap on the app icon • See homepage • Click icon on homepage

Goals• Install the app on

your phone

• Start the Noah mobile experience

• Land on homepage

• Display different sections• Allow access to different

sections

• Discover the state of your account

• Allow access to details of each account

Screenshots

Business value 10/10 10/10 8/10 9/10

Emotions

Problems? • N/A• Bad icon feedback• Low ratio of opening

• N/A• Impossible to identify the

amount of money available• Too many information

KPI • Downloads per day • Openings per day • Redirections to a section• Understanding rate

Current results • 60 • 300 • 50% • 40%

Objectives • 100 • + 15% (345) • 60% • 80%

Do we take action?

Digital MaturityAssessment

Digital by Inspearit

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Digital maturity assessment

Digital transformation trade off

Take away of maturity assessment

Optimization of uses

Innovation

Agility Secure time to market

Identifythe internal

opportunities for improvement

Understand theusers needs and

how to use

Select and prioritize

awareness actions

Define the transformation

roadmap

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Digital maturity assessment

Interviews + Survey

Assessment of organization &

processes

Analysis of digital services Feedback

4 dimensionsCulture

Understand the importance of digitalStar up mindsetCollaboration and sharingProactivityFail fastClient cultureInnovation

ClientCustomer journeyClient cultureClient dataClient panelE-reputation

Org. & processesDigital seniorityExistence of silosVision and prioritiesIS AgilityPerformance measurementReliability & robustness

ProductProduct co creationClient feedback loopInnovation process

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Build CultureDigital by Inspearit

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Product Vision

User Persona

User Journey

User Story Map

Initiate Product Backlog

Initiate Release

Plan

Example: Agile Transform

Evaluation Product Backlog

Sprint Backlog

12h /10W

4h /2W

Sprint Planning

PI Planning

2h /2W

2h /2W

RetrospectiveReview

Sprint /2w

15mins /Day

Potential Shippable Product Increment

POCSMTeam

CSMTeam

CSMTeam

Stakeholder

POCSMTeam

CSMTeam

User Story Mapping

Value Stream Mapping

Arch PO

Arch Runway

RTE

Refinement Sprint Backlog

DevOps

Portfolio

Program

Team

Impact Mapping

Feature

User Story

DOD Tasks: UX/UI Coding Testing Deployment …

Epic

Project Charter

Build CultureAgility

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Build CultureSAFe

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Build CultureCMMI

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Process unpredictable, poorly controlled and reactive

Process characterized for projects and is often reactive

Process characterized for the organization and is proactive

Process measuredand controlled

Focus on processimprovement

QuantitativelyManaged

Defined

Initial

Managed

Optimizing

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2

3

4

5

Capability Maturity Model Integration

DigitizationFuture Imagination

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Digital is Everywhere

At Home

At Work

On Going

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Questions

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