How to succeed at digital transformation
Being Digital
Profile about Wilson Xu
Career
IBM
PWC
Inspearit
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Specialty
Agile Training/Coaching
Project Management
Guidewire/Insurance
Language
English
Japanese
Chinese
That’s another me
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Agenda
Metaphor Diagram
Introduction
BeforeDigital
BeingDigital
Digitization
Next Journey
We will be caring you to be success
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Digital IntroductionWhat and Why
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What is Digital
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What is Digital
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What is Digital from Wikipedia
Digitizing or digitization is the representation of an object, image, sound, document or signal (usually an analog signal) by generating a series of numbers that describe a discrete set of its points or samples. The result is called digital representation or, more specifically, a digital image, for the object, and digital form, for the signal. In modern practice, the digitized data is in the form of binary numbers, which facilitate computer processing and other operations, but strictly speaking, digitizing simply means the conversion of analog source material into a numerical format; the decimal or any other number system can be used instead.
Digitization is of crucial importance to data processing, storage and transmission, because it "allows information of all kinds in all formats to be carried with the same efficiency and also intermingled". Unlike analog data, which typically suffers some loss of quality each time it is copied or transmitted, digital data can, in theory, be propagated indefinitely with absolutely no degradation. This is why it is a favored way of preserving information for many organizations around the world.
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which typically suffers some loss of quality each time it is copied or transmitted
Digital is Everywhere
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Self-Driving Car
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AI Services
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3D Printing
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Virtual Reality
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Terms you might know
Digital Thinking
Digital Marketing
Digital Strategy
Digital Disruption
Digital Technology
Digital Media
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Before Being DigitalAware of the Challenges
and Well Prepared
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The digital challengesusages, innovations, business models
Rise of new business (“Pay as you”, “Freemium”, “Give to take”, “Free model”, “market place”, …)
time to market reduction
The sales channel is not uniqueany more
New mindset (collaborative economy,…)
Data has a cost
Finance Assurance
Retail Media
&
&
Hôtellerie
Transport
Digital pureplayers are Business disrupters(uber, …). Some large groups have alreadysigned partnerships with them to develop new services
with 44.000 billions of gigaoctets in 2020,10 times more than todayldata collection is not the problem any more but how to exploit it => Smart Data
Rise of multi-devices, IoT … and technology innovation accelerationmake new usages possible.
Impacts
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One more challenge
Talent War
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Characteristics of a digital enterprise
DigitalEnterprise
Products & Innovation
Customer journey
Orga. & Culture
Collaborative, reactive, innovative and digital internal environment(Culture client, Digital Working…)
A strong capability of SI innovation (two speed IT, agility)
Multi-channel organisation
Working with partners(especially start ups)
Connected products & services
Capability to meet new client usage (new markets)
Disrupt your business before being disrupted
Efficient end to end customer journey
Understand the client better to provide the right product at the right time through the right channel
Positive e-reputation
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More information about Digitization
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Culturing to be Digital
Business ITCustomer
Customer Journey
UX DT
Agility
Agile Lean/CMMi
DevOps
Smart Data
Dig
ital
Govern
ance
Dig
ital
Engagem
ent
Being DigitalOvercome the challenges
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Digital by Inspearit
Increase innovation Transform the Relation
Accelerate Digital transformation
Transform the way of working
Open Innovation & Hackathon
Design Thinking
Intrapreneurship
Customer journey & Lean UX
Co creation
Colleaguejourney
Digital maturity
Operationalstrtategy
Transformation booster
End to end agility
Digital Culture
Security
Smart Data
Design Thinking Co Creation
Digital Maturity Build Culture22
Design thinkingDigital by Inspearit
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Design thinking vs User Experience
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Aspects UXD Design Thinking
Empathy Understand UsersInteraction with product
Understand real needs of users
Testing User testing and research Test prototype to learn
Iteration Prototype Prototype
Definition a person's entire experience using a particular product, system or service.It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership
A process for problem-solving; Solution-based thinking
Design Thinking Process
Inspiration
Understand market, observe users and identify their real issues
Ideation
Find the idea that will help solve the issue
Implementation
Implement the idea while making sure of its efficiency and practicality
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Design thinking Process
Define
Empathize
& UnderstandIdeate
Prototype
Test and get
feedback
Implement
Inspiration Ideation Implementation
iterative and nonlinear process
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Empathize to observe the daily activities of the users. The goal is to understand their needs
Define the need in order to identify what the users real issues are
Ideate: get as many ideas as possible that may solve the previously identified issues
Create prototypes: study the idea in order to understand their consequences and see if they are viable
A test phase to get feedback from the users
Implement your ideas and be sure to promote and secure the commercial success of your product
Insp
iration
Idéation
Implém
enta
tion
Design thinking Process
IMPLEMENTATION
Test and get
feedbackPrototypeIdeate
Empathize
& Understand
IDEATION
ImplementDefine
INSPIRATION
DAY 1 DAY 2 DAY 3
MOCKUPS DONE BY UI DESIGNERS
Design thinking Process
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User ExperienceDigital by Inspearit
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So what is the relationship with UX?
User Experience (UX) is all about empathy
“Empathy is the ability to understand and share the feelings of another person. As Ux designers we need empathy to
understand the user, his/her feelings, expectations, motivations and behavior. Without that understanding we can’t create great
experiences”
Sam Richards (sociologist) – A radical experiment in empathy
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Exercises
Series of questions and the “nine dots” puzzle (5 minutes)
The goal of the puzzle is to link all 9 dots using four straight lines or fewer, without lifting the pen and without tracing the same line more than once
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Debrief and relationship with UX
What facts can we extract from these exercises?
We need to think «outside the box »
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Design thinking Process
Define
Empathize
& UnderstandIdeate
Prototype
Test and get
feedback
Implement
Inspiration Ideation Implementation
iterative and nonlinear process
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You must become an explorer…
How to explore and get inspiration?
Tools that help to explore:
Users interviews (understand goals/motivations, explore emotions)
Stakeholders interviews (employees, managers, etc.)
Observe users on the field
Competitive overview
Analysis of existing data
Personas
Persona empathy mapping
Experience map
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Mister Anderson
Age: 50Work: CEO of a mid size companyFamily: married, 2 kids (1 studying abroad)Location: Shanghaï, China
Devices:• Professional labtop• Personal Tablet• iPhone 6
Goals• Wants financial prosperity and a good control on his
financial situation• Wants to have a clear understanding and a quick access
to his financial situation• Gives attention to his personal and professional life
balance• Wants a good education for his kids• Wants to be always connected, especially during business
trips
Frustrations• If it's difficult to have a quick access for his financial
situation• If he is informed that he loses money at a moment where
he doesn't want to be disturbed• If he feels that security and privacy is not guaranteed
BioMister Anderson is a successful Chinese businessman. He often travels abroad for business reasons but in any situation, he wants to stay informed of this financial situation. He uses a lot his iPhone 6 for business and personal reasons. He likes to read articles about finance and stay in contact with his family who is really important for him.
Technologies
Preferred channels
Internet
Mobiles apps
Social networks
Traditional ads
Online (finance websites)
Referral (social groups)
Professional conferences
Contexts of use of App• Checking efficiency of his financial products• Checking his multiproduct portefolio (from once a week to
once a month)• Transferring money to his kid studying abroad• Managing accounts during business trip
Sketching
Product experience map
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A product experience map allows to understand how customers interact
with your product and uncovers opportunities for where and how you can improve a customer’s experience
Po
ints
of
Co
nta
ct
Acti
on
sE
mp
ath
yE
mo
tio
n
Objectives are ambitious, and should feel somewhat uncomfortable
KPIs are measurable; they should be easy to grade with a number (0–1.0 scale to grade each KPI at the end of a quarter)
KPIs are public; everyone in the company should be able to see what everyone else is working on (and how they did in the past)
The “sweet spot” for an OKR grade is .6—.7; if someone consistently
gets 1.0, their OKRs aren’t ambitious enough. Low grades shouldn’t be punished; see them as data to help refine the next quarter’s OKRs
OKRs are not synonymous with employee evaluations
Step 1 2 3 4
Title Download Open the app Access home page Check account
When and where?
• When he has time• At home
• Anytime• Anywhere
• Anytime• Anywhere
Frequency • Once• From once a week to
once a month• From once a week to once
a month
Actions• Go on a store• Look for the app
• Tap on the app icon • See homepage • Click icon on homepage
Goals• Install the app on
your phone
• Start the Noah mobile experience
• Land on homepage
• Display different sections• Allow access to different
sections
• Discover the state of your account
• Allow access to details of each account
Screenshots
Business value 10/10 10/10 8/10 9/10
Emotions
Problems? • N/A• Bad icon feedback• Low ratio of opening
• N/A• Impossible to identify the
amount of money available• Too many information
KPI • Downloads per day • Openings per day • Redirections to a section• Understanding rate
Current results • 60 • 300 • 50% • 40%
Objectives • 100 • + 15% (345) • 60% • 80%
Do we take action?
Digital MaturityAssessment
Digital by Inspearit
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Digital maturity assessment
Digital transformation trade off
Take away of maturity assessment
Optimization of uses
Innovation
Agility Secure time to market
Identifythe internal
opportunities for improvement
Understand theusers needs and
how to use
Select and prioritize
awareness actions
Define the transformation
roadmap
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Digital maturity assessment
Interviews + Survey
Assessment of organization &
processes
Analysis of digital services Feedback
4 dimensionsCulture
Understand the importance of digitalStar up mindsetCollaboration and sharingProactivityFail fastClient cultureInnovation
ClientCustomer journeyClient cultureClient dataClient panelE-reputation
Org. & processesDigital seniorityExistence of silosVision and prioritiesIS AgilityPerformance measurementReliability & robustness
ProductProduct co creationClient feedback loopInnovation process
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Build CultureDigital by Inspearit
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Product Vision
User Persona
User Journey
User Story Map
Initiate Product Backlog
Initiate Release
Plan
Example: Agile Transform
Evaluation Product Backlog
Sprint Backlog
12h /10W
4h /2W
Sprint Planning
PI Planning
2h /2W
2h /2W
RetrospectiveReview
Sprint /2w
15mins /Day
Potential Shippable Product Increment
POCSMTeam
CSMTeam
CSMTeam
Stakeholder
POCSMTeam
CSMTeam
User Story Mapping
Value Stream Mapping
Arch PO
Arch Runway
RTE
Refinement Sprint Backlog
DevOps
Portfolio
Program
Team
Impact Mapping
Feature
User Story
DOD Tasks: UX/UI Coding Testing Deployment …
Epic
Project Charter
Build CultureAgility
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Build CultureSAFe
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Build CultureCMMI
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Process unpredictable, poorly controlled and reactive
Process characterized for projects and is often reactive
Process characterized for the organization and is proactive
Process measuredand controlled
Focus on processimprovement
QuantitativelyManaged
Defined
Initial
Managed
Optimizing
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Capability Maturity Model Integration
DigitizationFuture Imagination
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Digital is Everywhere
At Home
At Work
On Going
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Questions
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