< BEYOND THE

Eddie M. Nuque CEO, Incentivation Consulting Asia, Inc.

Chairman, Lakbay.NetJune 27, 2008

Cebu City, Philippines

THRILL

BIG PICTURE

Elements of Adventure Tourism

• The Great Outdoor Thrill

• Risk factor

• Located in protected natural areas

• Interaction with indigenous or local culture

Beyond the Thrill

BIG PICTURE

Market Growth

• Increasing demand for special-interest tourism vs. mass tourism

• Philippines as natural prime destination

Beyond the Thrill

ON A PERSONAL NOTE

• Canopy Walk (1992 in Cagayan de Oro)

• Sea kayaking (1994 in Coron, Palawan)

today…

introduced…

Beyond the Thrill

WHAT’S YOUR THRILL?

• Trekking/Hiking/Climbing

• White water rafting

• Spelunking (caving)

• Skin/scuba diving

• Rock climbing

• Bird watching

• Surfing

• Sailing

Name it, we have it.

Beyond the Thrill

Adventure Tourism is not coming…

It’s here and kicking!

Beyond the Thrill

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BUT…

Beyond the Thrill

Strike a BALANCE

• Recreation

• Conservation

• Livelihood

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RECREATION

• Challenging but not Careless

• Fulfilling not just Fun

• Has ‘Kwento’ so it has ‘Kwenta’

(historical or geographical significance)

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CONSERVATION

Environmental Care is topmost

• Litter

• Souvenir collection

(geographical resources like

minerals, fossils; endangered flora

and fauna)

• Poaching

• Noise disturbance

• Heavy tourist traffic

no!

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CONSERVATION

Cultural Issues

• Cultural insensitivity

• Dole-outs

• Bad habits

• External adoption leads to less cultural uniqueness

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LIVELIHOOD

• Community as tour operator

• User or access fees

• Guide fees

• Equipment, facility rentals (snorkeling masks, banca, horse/carabao, hut-in-stilts, etc…)

• Service fees (driver, boatman, cook, etc…)

• Use of local produce for meals

• Souvenirs

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KEY PLAYERS

• National Government/LGU/NGO

• Community-based Organizations

• Adventure Tour Specialists

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SUMMARY

Adventure Tourism

can Make A Difference

National Government/LGU/NGO

Community residents

Adventure tour specialists

Recreation Livelihood

Conservation

Beyond the Thrill

Up our sleeves…

Beyond the Thrill