How to Read your Reports

Fill in your login details and click the LOGIN button

Hover over Reporting to get an overview of the Reports available to you

Cost per Acquisition (CPA) Reports Detailed Reports Summary ReportsRevenue Share Reports Detailed Reports Summary ReportsEarnings Reports Account Summary Summary Earnings Account Summary Payment History High Roller Traffic Analysis Conversion Funnel Traffic Trends Detailed Traffic Report

CPA and Revenue Share Reports include both Detailed and Summary Reports

Detailed Reports• Allows you to see

additional information such as: • PlayerID• Registration date

of a player• The first

purchase date for a player.

Summary Reports• Gives you a higher

level overview of your data

You can filter on both reports by the following 6 categories:

1. Not Grouped

• No predetermined filters have been added to the

data

• You can drag and drop any of the columns to filter

the data as you wish.

• You can have multiple filters.

• This allows you the ability to filter by what you

determine important to you specific data.

2. Country

• Data is filtered by country, which is useful to

analyze which countries are bringing you the most

traffic or revenue.

3. Brand

• Data is filtered by brand, which is useful if you

wantl to analyze which brands are more

successful.

4. Referring URL• Data is filtered by URL, which

can help you identify which of your pages are successful compared to others.

5. Traffic source• Data is filtered by Traffic Source,

which can help you identify which specific media items on your sites are bringing you traffic/Revenue.

6. Banner tag• Data is filtered by Banner Tag,

allows you to analyze what tags are bringing you traffic.

Filter by month & year

Refresh the report with newly selected metrics

Drag & Drop

headings to

customize your

own report.

• For example if

you want to

see your data

based on

Locked,

Country, and

Brand, you

drag the

headings to

the top bar:

When clicking here it will open the below window, where you can drag headings for data you do not wish to have displayed in your report.

You can export all reports in 3 different formats, PDF, Excel and CSV, select the format you want and click the Export button.

You can reset all entered filters by clicking here.

On all the filter buttons you will see two Icons

1. The Sorting icon

Which will order your data from ascending to descending or vice versa

Or in the case of countries, alphabetically.

You will be able to see which direction dependent on the way the Sorting Icon Arrow is pointing

2. The Key icon

Gives you a drop down where you are able to select a specific field within the list.

In the below example you can select a specific country.

You will receive a once-off payment for every new Player you direct to any of our Sites. This once-off payment will only be payable and a CPA account activated once an insertion order is signed off by both the affiliate/publisher and an authorized signatory for the Program.

A CPA Payment will be owed and payable to you only if and when:◦ a qualifying Player completes first registration on one of the Online Gambling

Operator sites (“Sites”); and/or◦ a qualifying Player has submitted all documents, including but not necessarily limited

to, identification documents, in full compliance with the requirements of any applicable territorial regulatory body; and

◦ a qualifying Player meets the minimum wagering activity requirements, as previously agreed upon in the signed insertion order.

Please take note of the following with regards to the CPA Payment Plan: ◦ We do not pay for incentivized traffic in any form and we do not pay for schemes

where a Player is given part of the CPA as an incentive or any roulette playing schemes or casino systems where players are advised on how to play to beat the casino.

◦ We hold the right to refuse to pay for any Player and/or traffic that we deem to be abusive as per the terms and conditions of this agreement.

The revenue share you will receive at month end is based on the following table:

◦ Month 1: this commission % will be calculated on *New Actives acquired within the full calendar month after date of

registration.

◦ Month 2 onwards: this commission % will be calculated on the number of *New Actives acquired within the calendar months

after month 1. Tiers are calculated on a monthly basis and do not carry over from month to month.

◦ *New Actives: players that register, purchase and wager within the same calendar month.

Earn a percentage of the revenue generated through your site by signing up at

Fortune Affiliates:◦ Advertise our Casino Brands on your site, using your uniquely tagged banners, mailers, reviews and text links. These are

available on the Fortune Affilates site or they can be sent to you by your account manager.

◦ When a player clicks on one of these and downloads, wagers and purchases at the casino, your unique tag will be assigned

to this player and you will share in the revenue generated by that player’s account.

Account Summary gives you an Account Statement, with specifics like:- What were the

chargebacks?- Was there any rejections?

Summary Earnings gives you a summary of earnings by month- Filter by date range but without the specific details only the final payout amounts?

Payment History gives you a historical overview of all payments made into your account.

High Roller Report will indicate all the details for any High Roller you have existing on your account.- High Rollers will automatically reappear in your Reports when they no longer qualify as a High Roller.

Historical Reports will include all reports from the previous Fortune Affiliate System.

Account Summary Gives you an Account Statement- or rather a summary of earnings

by month

Presents you with specifics like:

◦ Opening Balance, Payments, Rejections, Earnings, Adjustments and the payable amount

Summary Earning Gives you summary of earnings by Earnings model per month

Presents you with specifics like:

◦ Earnings Model, Product Type, Opening Balance, Payments, Rejections, Earnings, Adjustments and the payable amount.

Payment History◦ Gives you a historical overview of all payments

made into your account.

High Roller Report◦ This report will indicate all the details for any

High Roller you have existing on your account.

◦ High Rollers will automatically reappear in your Reports when they no longer qualify as a High Roller

Historical reports available to you Will include all Reports from the previous Fortune

Affiliates System.◦ Will show you the payment history from the old affiliate system◦ You can filter by year and date.

The Funnel is a Visual representation of your traffic trends

Traffic Trends is a graphic representation of your traffic trends, divided into Impressions, clicks, downloads and registrations.

Detailed Traffic Report is a report that give you traffic trend details such as Date, tag, product type, country, brand, language, referring domain, browser version, device and so forth.

Contact us at support@fortuneaffiliates.com