How to Pitch Tech to a Nonprofit Board - AAM 2012

How To Pitch Technology to Your Board:

Strategy to Implementation

Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley


Strategy to Implementation- or -

How to STOP blathering on about “technology”

so that you can actually get some really cool

technology stuff going!



Strategy to Implementation- or –

How to STOP blathering on about “technology”

so that you can actually get some really cool

technology stuff going!


BEFORE AFTER

Strategy


1. Do what you do well

Strategy


1. Do what you do well2. Rely on experts who will do better than you

Strategy


1. Do what you do well2. Rely on experts who will do better than you3. Embrace change

1. Speak truth, not “fancy nonsense”.

How to Pitch Technology to Your Board

In 10 Easy Steps


1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.


In 10 Easy Steps


1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.3. Take your time, slow down.


In 10 Easy Steps


1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.3. Take your time, slow down.4. Tell stories, build a narrative (and lose the acronyms).


In 10 Easy Steps


1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.3. Take your time, slow down.4. Tell stories, build a narrative (and lose the acronyms).5. Write things down.


In 10 Easy Steps


1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.3. Take your time, slow down.4. Tell stories, build a narrative (and lose the acronyms).5. Write things down.6. Show practical impact.


In 10 Easy Steps


1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.3. Take your time, slow down.4. Tell stories, build a narrative (and lose the acronyms).5. Write things down.6. Show practical impact.7. Lunch is good. Really.


In 10 Easy Steps


1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.3. Take your time, slow down.4. Tell stories, build a narrative (and lose the acronyms).5. Write things down.6. Show practical impact.7. Lunch is good. Really.8. Plant seeds, and wait.


In 10 Easy Steps


1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.3. Take your time, slow down.4. Tell stories, build a narrative (and lose the acronyms).5. Write things down.6. Show practical impact.7. Lunch is good. Really.8. Plant seeds, and wait. 9. Be agile, nimble.


In 10 Easy Steps


1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.3. Take your time, slow down.4. Tell stories, build a narrative (and lose the acronyms).5. Write things down.6. Show practical impact.7. Lunch is good. Really.8. Plant seeds, and wait. 9. Be agile, nimble.10. When all else fails, call in the experts.


In 10 Easy Steps


Eek! It’s the Technology

guy!

Did you succeed? How do you know?1. They no longer run away in terror


Do you think you can fix my iPhone?

FROM:

What if visitors could

manipulate the artworks?

This really encourages people to work together

Did you succeed? How do you know?1. They no longer run away in terror2. Discussion turns toward big, future-oriented ideas (not “technical support”)


TO:

Did you succeed? How do you know?1. They no longer run away in terror2. Discussion turns toward big, future-oriented ideas (not “technical support”)3. The funding effort becomes a reality


FROM:

We need an iPad app

now! Um, okay, to do what, exactly?I don’t care!

You’re the IT guy. Just

make an app!

TO:

Did you succeed? How do you know?1. They no longer run away in terror2. Discussion turns toward big, future-oriented ideas (not “technical support”)3. The funding effort becomes a reality4. Focus shifts from devices to experience (content, interaction)


Did you succeed? How do you know?1. They no longer run away in terror2. Discussion turns toward big, future-oriented ideas (not “technical support”)3. The funding effort becomes a reality4. Focus shifts from devices to experience (content, interaction)5. One more time: It’s not about technology, it’s about people!

Thank you


@dhegleyhttp://www.slideshare.net/dhegley/presentations

How to Pitch Tech to a Nonprofit Board - AAM 2012

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