HOW TO PICK THE RIGHT SOCIAL MEDIA PLATFORM FOR YOUR BUSINESS

Of all the people online:

58% use Facebook

23% use LinkedIn

22% use Pinterest

21% use Instagram

19% use Twitter

24% are on 2 social sites

16% are on 3 social sites

8% are on 4 social sites

4% are on 5 social sites

DAILY SOCIAL MEDIA USAGE OF ADULTS

70% use Facebook daily

49% use Instagram daily

36% use Twitter daily

17% use Pinterest daily

13% use LinkedIn daily

WHICH SOCIAL PLATFORM IS RIGHT FOR YOUR SALES PIPELINE

Facebook – Best for building a community

74% - Graduates71% - College Students70% - High school or less

Instagram – Best for companies with great images

Who are the photographers?

55% - 18-29 years old

28% - 30-49 years old

11% - 50-64 years old

5% - 65+ years old

LinkedIn – Best for career and industry insights

Who’s on LinkedIn?

23% - 18-29 years old

31% - 30-49 years old

30% - 50-64 years old

16% - 65+ years old

42% - Women

13% - Men

Pinterest – Best for E- Commerce and highly visual domains

Twitter – Best for topical and timely conversations

25% - Urban Areas

23% - Sub-Urban Areas

17% - Rural Areas

Where do the Twitterati live?

Over 1,000,000,000+ views every day

YouTube – Best for compelling videos

Snapchat – Captioned photos and videos sent to people automatically disappear

45% of Snapchat’s users are between 18 and 24

There is no one-size-fits-all strategy when it comes to a solid social media strategy

Use the mentioned tips to choose the right platform to maximize engagement with your audience

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