•HOW TO PICK THE RIGHT SOCIAL MEDIA PLATFORM FOR YOUR BUSINESS •2. Of all the people online: •3. 58% use Facebook •4. 23% use LinkedIn •5. 22% use Pinterest •6. 21% use Instagram •7. 19% use Twitter •8. 24% are on 2 social sites •9. 16% are on 3 social sites •10. 8% are on 4 social sites •11. 4% are on 5 social sites •12. DAILY SOCIAL MEDIA USAGE OF ADULTS •13. 70% use Facebook daily •14. 49% use Instagram daily •15. 36% use Twitter daily •16. 17% use Pinterest daily •17. 13% use LinkedIn daily •18. WHICH SOCIAL PLATFORM IS RIGHT FOR YOUR SALES PIPELINE •19. Facebook – Best for building a community •20. 74% - Graduates 71% - College Students 70% - High school or less •21. Instagram – Best for companies with great images •22. Who are the photographers? •23. 55% - 18-29 years old 28% - 30-49 years old 11% - 50-64 years old 5% - 65+ years old •24. LinkedIn – Best for career and industry insights •25. Who’s on LinkedIn? •26. 23% - 18-29 years old 31% - 30-49 years old 30% - 50-64 years old 16% - 65+ years old •27. 42% - Women 13% - Men Pinterest – Best for E- Commerce and highly visual domains •28. Twitter – Best for topical and timely conversations •29. 25% - Urban Areas 23% - Sub-Urban Areas 17% - Rural Areas Where do the Twitterati live? •30. Over 1,000,000,000+ views every day YouTube – Best for compelling videos •31. Snapchat – Captioned photos and videos sent to people automatically disappear •32. 45% of Snapchat’s users are between 18 and 24 •33. There is no one-size-fits-all strategy when it comes to a solid social media strategy •34. Use the mentioned tips to choose the right platform to maximize engagement with your audience •35. Visit our blog www.xerago.com/blog