How to Partner with Snapchat Influencers
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Transcript of How to Partner with Snapchat Influencers
130 million daily active users and 400 million
snaps per day.
Snapchat is one of the fastest-growing social
networks
Over 1 billion views of Snapchat stories each
day
Why Snapchat?
Influencers are self-made, modern-day digital
celebrities who are creative, passionate, and
entertaining.
Early adopters of the platform and inherently
understand how it works.
Influencers know how to connect with their
audience and their opinions are trusted.
Skilled with the native tools and understand
the importance of the channel’s animated
lenses and emojis.
Why Partner with Snapchat
Influencers
Share Access to Exclusive Events
Snapchat influencers provide access to different
kinds of events. This in-the-moment storytelling
allows you to show fans a different side to your
business than images that are curated.
Influencers bring their fan base into the experience,
which ultimately leads to more brand awareness
and sales.
Example: Tommy Hilfiger x Gigi Hadid
At NYFW, supermodel Gigi
Hadid provided behind the
scenes snaps for Tommy
Hilfiger
Her stories included getting
her makeup done,
practicing her walks, and
getting fitted for the
runway.
Drive Traffic to Your Website
Ask influencers to use the text box to write out
your website or company name
Provide the text so the influencer can copy and
paste it to his or her Notes app and add it to the
snap. This way, you can include more content
than what is allowed by the platform.
You may also want to direct the influencer to ask
his or her followers to screenshot the snap so they
have the information readily available.
Example: DJ Khaled DJ Khaled, the most well-knownSnapchat influencer, has over 2million followers who passionatelyfollow his adventures and listen tohis daily life lessons, or “keys.”He incorporates sales tactics inSnapchat stories by intertwininghis daily keys with the products heshowcases. Not only does he inspire andmotivate his audience, but he alsomonetized his user base byopening an ecommerce store andpartnering with global brands likeCiroc and Apple Beats.
Spread Awareness for a Cause
You can reach out to influencers to help with your
philanthropic campaigns.
Influencers are usually receptive and their reach can have a
strong impact. Since it’s for a good cause, many influencers
will support the campaign free of charge.
Influencers are often keen to work with non-profits because
they want to help create change in the world. It also gives
them an opportunity to add their own personal spin to the
story.
Example: Miologie x UNICEF
Miologie brought awareness to
Nigeria with her creative work for
the #BringBackOurChildhood
UNICEF campaign. Her storytelling
involved the character of Badamassi,
a young boy who had taken refuge
but missed the environment and the
animals he grew up around. Her
followers were intrigued and wanted
to learn more on how to help.
Inspire Passion
Ask an influencer to do a day-in-the-
life takeover and highlight their
adventures in a creative and
innovative way.
This allows you to show your audience
what’s special about your destination
from a different set of eyes than a
traditional brand story.
Example: Shonduras x Disney World
As the very first Snapchat influencer,Shaun McBride’s (Shonduras) sense ofadventure and drawing expertise led toa captivated and extensive Snapchataudience. Many brands includingDisney took notice. They hired him for aSnapchat takeover (where influencerstake over the brand account for the day)to launch their Snapchat.
Show Off Your Products
You can find influencers to show fans
tips and tricks for using your products.
This helps educate people on how
your products might work for them.
With Snapchat, the tips are shown in
10-second increments, but the quick
content makes them intriguing.
Example: Ingrid Nilson
Ingrid Nilson (also known as
Miss Glamorazzi) is one of the
most well-known Snapchat
beauty influencers. She built
her audience as a YouTube
vlogger. She uses Snapchat as
an additional channel to
showcase her beauty
routines, hair tutorials, and
favorite products. She has
worked with brands like
Covergirl, Dove, and
TRESemmé to show her fan
base how their products
work.
Final Thoughts
The popularity of influencers on Snapchat
illustrates the shift in how consumers digest
content. Content is now more mobile-focused and
structured around our fast-paced lifestyle. No
longer are people taking traditional advertising at
face value. They want to trust businesses and the
influencers they hire.
Thank You!
Read the full article on Social Media Examiner
http://www.socialmediaexaminer.com/5-ways-to-
partner-with-influencers-on-snapchat/
