How to Monetize Your Site Without Selling Your Soul

Introduction to affiliate marketing

Stephanie Robbins www.robbinsinteractive.com

The Lingo

Brand, merchant or advertiser – the company with the online store who pays commission to

the publisher or affiliate

Affiliates or publishers – An individual or business entity that earns commissions for

completing merchant defined call to actions

by utilizing affiliate marketing technology on

their websites.

Network – Third party that provides affiliate marketing technology through a portal for

both the merchant and the affiliate

Call to Action – the desired result that the merchant determines for affiliate commission.

Examples are leads or sales.

www.robbinsinteractive.com

How does it work?


Brand recruits an

affiliate

Affiliate signs up

Affiliate sends a consumer to brand

website

Call to action is complete

Brand pays affiliate for

completed call to action

Affiliate promotes the brand using

affiliate technology

act now

Affiliate Marketing Myths Dispelled


You have to sell your soul to be good at affiliate marketing

Only pick products you

believe in

Disclosures aren’t just

ethical they are the law

Not every post is an

affiliate post


I have great

commissions

How not to turn off your

readers

Google killed the affiliate marketing queen

Google likes affiliate

marketing links if they

are relevant

Use No Follow Links


The big bloggers don’t do affiliate marketing


Coupon sites will steal my commission anyway

Pick the right network


Pick the right affiliate manager

Two way

communication

Ask about their

parasite and/or

coupon site policy

Many fish in the

sea

Affiliate Managers Don’t Value My Work


Most sought after channel in

affiliate marketing

Clients are asking/demanding

you

Communication is key

We are all learning together

There is no money in affiliate marketing


Shareasale’s Top Merchants paid out

$25 million in commissions according

to Missy Ward, Affiliate Summit co-

founder and affiliate marketing

advocate

And no, it wasn’t all given to coupon

sites. In fact the #1 Merchant in

Shareasale has a strict coupon policy

Affiliate marketing is going awayNot a chance. It is changing but only growing stronger.


How can you be successful at affiliate marketing




Think long term



Think Small

Your site doesn’t have to have a niche but your post does


Review your highest

traffic posts and

monetize

Convert a sponsored

post into an affiliate

marketing post


History matters


Go Live

First Sale

Higher commission


Ask for bonuses

Think “buying keywords” Examples are:

Product review

Top Gifts for Soccer Players

Product A versus Product B

How to __ with Product A


Optimize your affiliate marketing posts differently



Include text and

image links

Give them a reason

to click. Spell it out.


Do more than post a

banner


You control your brand

when you select the banners

that display

Google will play competitive

banners


Ditch the Adsense and Commit


Email

Social media

Mini posts

Link back from new

relevant posts


Promote


Passive income is not a

“get rich scheme”

Multiple affiliate links

will increase over time

Learn and adjust


Be Patient

Questions


How to Monetize Your Site Without Selling Your Soul

Marketing

Transcript of How to Monetize Your Site Without Selling Your Soul