Monetize and Market Your Mind Workbookbyregina.com/wp-content/uploads/2016/08/Monetize-and... ·...

MONETIZE AND

MARKET YOUR MIND

T H E W O R K S H O P A N D W O R K B O O K

Monetize and Market Your Mind !2

Copyright © 2016 by Regina Anaejionu of byRegina.com. All rights reserved. You are welcome to print a copy of this document for your personal use. Other than that, no part of this publication may be reproduced, stored, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the author. Requests to the author and publisher for permission should be addressed to the following email: [email protected]. Limitation of liability/disclaimer of warranty: While the publisher and author have used their best efforts in preparing this guide and workbook, they make no representations or warranties with respect to the accuracy or completeness of the contents of this document and specifically disclaim any implied warranties of merchantability or fitness for particular purpose. No warranty may be created or extended by sales representatives, promoters, or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

Due to the dynamic nature of the Internet, certain links and website information contained in this publication may have changed. The author and publisher make no representations to the current accuracy of the web information shared.

Workbook design and content: Regina Anaejionu Other workshop materials located at >> ProfitableContent.co

http://ProfitableContent.co

http://ProfitableContent.co

INFOPRENEUR?W H AT I S A N

Monetize and Market Your Mind

Take notes from the definition section and quick case studies of the workshop below. An infopreneur is . . .

!4

WHAT IS AN INFOPRENEUR? CAN THIS WORK?

NOTES

INFOPRODUCTSW H AT A R E T H E T Y P E S O F

Y O U C A N D E V E L O P ?


!6

Infoproduct NotesGeneral Pricing

Guidelines

1. eBooks

2. Workbooks

3. Printed Books

4. Challenges or Detoxes

5. Online Conferences and Summits

6. Subscription Services

7. Email Courses

8. Software/Apps

9. Physical Goods

10. Digital Templates or Patterns

THE 20 TYPES OF INFOPRODUCTS


!7

THE 20 TYPES OF INFOPRODUCTS

Infoproduct NotesGeneral Pricing

Guidelines

11. Online Workshops

12. Online Courses

13. Online Communities

14. Masterminds

15. Membership Sites

16. Office Hours or 1-on-1 Coaching Sessions

17. Brand/Life Audits (or Other Reports)

18. Group Coaching

19. Email Coaching

20. Bootcamps


!8

OTHER INFOPRODUCT OR CONTENT IDEAS

NOTES

BUSINESS MODEL?

H O W C A N Y O U T R E AT I N F O P R O D U C T S A S A


!10

NOTES


!11

NOTES


!12

NOTES

H O W D O Y O U

BRAINSTORM I N F O P R O D U C T I D E A S ?


Take notes from the workshop below, both on what the method means and any ideas you come up with.

The Questions Method

The Teach the Beginning Method

The Teach the End Method

The Teach the Middle Method

The Show People How to Do What You Do Method

!14

5 CORE WAYS FOR FREELANCERS TO BRAINSTORM INFOPRODUCTS



The Mindset Shift Method

The Supportive Guide Method

The Built-In Friends Method

The Progress Tracking Method

The Structure the Madness Method

!15

5 CORE WAYS FOR COACHES TO BRAINSTORM INFOPRODUCTS



The One-Step Wonder Method

The Key Results Method

The Compile It All Method

The Show the Gap, Then Fill It Method

The Current Content Method

!16

5 CORE WAYS FOR ANYONE TO BRAINSTORM INFOPRODUCTS


!17

OTHER INFOPRODUCT OR CONTENT IDEAS

NOTES

H O W D O Y O U D E V E L O P A N

ONLINE BRAND

STRATEGY?


1. Decide what type of content you want to be known for.

2. Choose platforms that match your content needs.

3. Create a content plan or editorial plan for each of your important platforms.

4. Think of clear paths through your content for your audience to take.

!19

THE 5 KEYS OF YOUR ONLINE BRAND STRATEGY


5. Focus on events, freebies, and strategies to grow your contact list or client base.

!20

THE 5 KEYS OF YOUR ONLINE BRAND STRATEGY


!21

OPTIONS FOR YOUR CONTENT HEADQUARTERS

Which platform will you make your headquarters for educational content or information?

Which platform will you make your headquarters for convo + communication/community?

Which platform will you make your headquarters for personality + humanizing your brand?

Which platform will you make your headquarters for promotion and selling (if applicable)?

Blog Email

YouTube Periscope or Facebook Live

Instagram ________________________ ________________________ ________________________ ________________________ ________________________

Podcast Facebook Group Facebook Page

Online Workshops Snapchat

________________________ ________________________ ________________________ ________________________ ________________________


Create a Sample Content Path>> And, make sure you base it on some of the products and content you are actually planning on developing in the near future. You can use the rectangles left to right, or top to bottom, or both, to plan out the path you want people to take through your content.

>> Once you’re done creating this content and product path, don’t forget to actually schedule in time to create all the content for it—and don’t forget to put everything in your content calendar.


!23

NOTES

H O W C A N Y O U C R E AT E

PROFITABLE BOOKS?


1. The Target Method

2. The Complement Method

3. The Ultimate Method

4. The Rocky Balboa Method

!25

THE 4 APPROACHES TO PROFITABLE BOOK PUBLISHING


Take notes from the workshop below.

eBook (PDF)

eBook (traditional eBook channels)

Audio Book

Print Book (softcover)

Print Book (hardcover)

!26

THE TYPES OF BOOKS YOU CAN PUBLISH


!27

NOTES


PROFITABLE COURSES?


Take notes from the workshop below.

Fitness

Applications

Actions

Change

Frame

!29

THE FIVE FACTORS OF PROFITABLE COURSES


1. Drip

2. Self-Guided, Full Release

3. Live Sessions

4. Scheduled Release

!30

THE 4 TYPES OF ONLINE COURSES


!31

NOTES


PROFITABLE WORK-SHOPS?


!33

THE 7 TYPES OF WORKSHOPS

Workshop NotesGeneral Pricing

Guidelines

Bootcamps

Online Workshops

Q+As or Office Hours

Live Trainings

Workshop Series

Webinars

Live Mobile Broadcasts


!34

THE 8 REASONS TO START WITH (OR HOST) WORKSHOPS

Reason Notes


!35

NOTES


!36

NOTES

!37

DOWNLOADS

Pre-workshop homework Workshop schedule/agenda Worksheets or note sheets Files (video/audio/etc.) for attendees

LANDING PAGE

Workshop logo or name in text Mockups of workshop homework Mockups of workshop worksheets Mockups of live workshop or video content Compelling metrics or statistics on the workshop topic in visual form (to cause excitement about signing up) Mockup of workshop agenda Infographics for visitors to pin/save

SOCIAL MEDIA

1000 x 1000 px image for Facebook Multiple 1000 x 1000 px photos for Instagram and Facebook Mockups of workshop homework and worksheets for Twitter Slide or landing page image for the beginning of Periscope broadcasts Multiple vertical pin designs

EMAIL

Header image for emails Mockups of workshop homework, agenda, and worksheets formatted to email size Mockups of live training or slides

VIDEO AND SLIDES

Workshop logo and hashtag for slides or video overlays Title slides Text slides

Use the checklist items below to guide your creation of collateral, downloads, and goodies for your workshop. P.S. This is just collateral; don’t forget your email sequences, blog posts, and more to promote your event.

After-workshop slides Workshop checklist for attendees After-workshop homework Page of links/items referenced during workshop

THE WORKSHOP COLLATERAL CHECKLIST


PROFITABLE COACHING SESSIONS?


!39

THE 7 TYPES OF INFO-BASED COACHING PACKAGES

Coaching Type NotesGeneral Pricing

Guidelines


!40

THE 4 LAYERS OF CLIENT DECISION-MAKING


!41

NOTES


!42

NOTES

H O W D O Y O U P R O M O T E A N D

SELL YOUR PRODUCTS?


How to Promote Your Infoproducts

1. Text-based content 2. Live video broadcasts 3. Email courses 4. Email funnels or sequences 5. Pre-recorded videos 6. Events (workshops, summits, conferences,

bootcamps) 7. Social media posts 8. Social media advertisements 9. Audio content 10. Email list broadcasts and special tags 11. Affiliates 12. Landing page


!45

NOTES


Thank you for checking out Monetize and Market Your Mind.

For more information, please head to BlastFromTheCast.com.

P.S. Please also feel free to use the #MonetizeYourMind hashtag and tag me

(@byReginaTV) with any questions or thoughts on Twitter and Instagram.

Monetize and Market Your Mind Workbookbyregina.com/wp-content/uploads/2016/08/Monetize-and... ·...

Documents

Transcript of Monetize and Market Your Mind Workbookbyregina.com/wp-content/uploads/2016/08/Monetize-and... ·...