Optimize & Monetize Guest Internet

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elevenwireless.comsales@elevenwireless.

com

Optimizing & Monetizing Guest Networks

With a preview of guest Internet usage trend data!

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Dan Lulich Chief Technology Officer |

Eleven

Coleen CareyVP, Marketing | Eleven

PRESENTERS

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ABOUT ELEVEN

• Eleven is a trusted software provider to the hospitality industry since 2002

• Approved by all the major brands and used by top boutique brands, management companies, and ownership groups

• ElevenOS is a guest Internet management platform; we are not a HSIA vendor

The Guest Technology Standard

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MOBILE & MULTI-DEVICE USAGE

mobile data traffic growth year-over-year1

81%

average # of mobile devices carried by business travelers 2

2.68

DEMAND FOR FREE WI-FI

of hotels offer free Wi-Fi 4 and you have to compete, BUT….

64%

of business travellers would pay for a faster connection 6

35%

NETWORK COSTS

average cost of hotel Wi-Fi installation 4

$125k

estimated monthly cost of delivering 100MB of data per second 5

$3 - 4k

GUEST INTERNET TRENDS

BANDWIDTH CONSUMPTION

the year video reached half of total mobile data traffic 1

2011

more Wi-Fi data is used by iPads than other devices 3

400%

Mbps

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Elements of

Bandwidth Optimizati

on

Reliability Utilize

enterprise grade

infrastructure

ConsistencyAllow usage across guest

rooms, lobbies, etc.

PowerUse more APs

to better handle mobile

devices

Intelligence

Deploy smart antennas and

radios

ControlKeep an eye on

usage and adjust settings

FairnessShare

bandwidth across guest

devices

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Groups and conferences should get bandwidth priority

Consider offering priority and/or discounted plans to loyalty guests

Use load balancers to maximize reliability

Bandwidth is King: Get as Much as You can Afford

RESULT: Better Guest SatisfactionProvide adequate

amounts of bandwidth to keep guest satisfaction up

OPTIMIZATION

Mbps

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Use a guest Internet management platform, like Eleven, to help optimize your existing infrastructure for better performance.

Leverage the Latest Technology

Plug into your current Property Management System and other third party applications for best results.

Integrate into Existing Systems

Measure and monitor performance with bandwidth and usage reports to maximize and preserve your bandwidth.

Measure, Monitor, Maximize

1

2

3

OPTIMIZATION

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Preview of Guest Internet Usage

TrendsBased on sample data from properties using ElevenOS

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1 FREE + 1 PAID PLAN

Select Service Segment

DATA SETS

2 PAID PLANS

Luxury Segment

1 FREE + 2 PAID

PLANSMixed Market

Segments

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88%

100%

50%

0%

Who chooses the FREE

plan?

How much can a hotel make?

$10average per room, per

month

Enough to cover cost of delivering Internet to each

room12%

100%

50%

0%

Who chooses the PAID plan?

1 FREE + 1 PAID PLAN (SELECT SERVICE)

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month

In some cases, guest Internet

revenue was as high as $100k 67%

100%

50%

0%

Who chooses the LOW plan?

33%

100%

50%

0%

Who chooses the HIGH

plan?

2 PAID PLANS (LUXURY)

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month

“Starbucks Effect” – if a guest is willing to

pay, they’re more likely to choose the

higher plan86%

100%

50%

0%

Who chooses the FREE

plan?

Who chose the PAID plans?

10%

100%

50%

0%

4%

100%

50%

0%M

IDD

LE

HIG

HES

T

1 FREE + 2 PAID PLANS (MIXED)

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Our data shows that having more than one Internet plan can help you recoup your network infrastructure costs and even earn some significant revenue

Offer Tiered Bandwidth Plans

1

RECOMMENDATIONS

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How Should I Price My Plans?

>$9.95

<$6.95• Initial findings show there is not much price elasticity at $6.95 and under

• The percentage of people choosing the plan goes down at $9.95 and above

• Ultimately, this depends on your market segment, location, and more %

Choose

Paid

Pla

n

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Create fair plans with meaningful descriptions to help guests choose a plan that is right for them; plans with clearer value propositions had a higher percentage of guests choosing a paid plan.

Create Clear Value for Guests

2

RECOMMENDATIONS



1

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1

2

RECOMMENDATIONS

Make sure all plans are displayed on the first screen and don’t require extra clicks. The continuing rise of mobile use also means your Internet login screen should be mobile-friendly!

Design for Easy Decision-Making

3

@elevenbiz

tel.: +1 (503) 222-4321


com

Plans are all on one page to easily compare and choose based on needs

Internet login screen automatically adjusts based on guest device

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com





1

2

RECOMMENDATIONS

Make sure all plans are displayed on the first screen and don’t require extra clicks. The continuing rise of mobile use also means your Internet login screen should be mobile-friendly!

Design for Easy Decision-Making

3

@elevenbiz

tel.: +1 (503) 222-4321


com

Thank YouContact Eleven

www.elevenwireless.com

HITEC Booth #1441

[email protected]

Optimize & Monetize Guest Internet

Technology

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