How To Mobilize Your Blog #TypeACon

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Mobilize Your Site

description

Presentation for #TypeACon geared toward bloggers and content producers regarding making sure your blog is mobile-accessible, mobile apps, mobile stats, mobile advertising, marketing your blog via mobile, and using QR codes. Presented by Aliza Sherman @alizasherman & Shelly Kramer @shellykramer.

Transcript of How To Mobilize Your Blog #TypeACon

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Mobilize Your Site

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Predicting the future...

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MiBuys, May 2010 !

We Love Mobile.

93% of women surveyed feel they would be lost ���without their mobile device.

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It’s not just smartphones...

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It’s tablets, too.

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What are you waiting for?

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What is your mobile audience doing?

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1. Be practical. 2. Consider your goals. 3. Know your audience. 4. Don’t guess. Stats matter.

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Is your site mobile-ready?

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Your Site ...

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On Wordpress

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On Blogger

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On Typepad

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On a custom CMS

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On a bad trip ….

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Make a mobile-friendly site

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Outerwoven

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Mobify

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Danger, Danger Will Robinson!

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•  Every mobile browser renders differently. •  Page should expand to 100% width. •  Provide exit from mobile site

to full website.

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•  Make the content readable. •  Clear the clutter: sidebars &

drop down navigation are annoying.

•  Make it easy: to take action, to buy product.

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Make a mobile blog app

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Outerwoven

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Red Foundry

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Your Stats Are Your Roadmap

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Your Stats Are Your Roadmap

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The new mobile “blogging”

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The new mobile “blogging”

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The new mobile “blogging”

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Mobile Marketing

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Mobile Ads

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Inneractive

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iAd

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Mobile Ad Real Estate

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QR codes

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QR code promo items

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Please don’t waste my time …

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1. Examine the destination. 2. Encourage measurable actions. 3. Enhance the experience.

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Aliza Sherman SheKnowsSocial.com @alizasherman

Shelly Kramer V3im.com @shellykramer