HOW TO MOBILIZE FOR CHANGE Srdja Popovic CANVAS
Transcript of HOW TO MOBILIZE FOR CHANGE Srdja Popovic CANVAS
Social movement 101
Srdja Popovic CANVASHOW TO MOBILIZE FOR CHANGE
10 STEPS TO BUILD
A SUCCESSFUL
MOVEMENT
KNOW YOUR
BATTLEFIELD
STEP 1:
STEP 1: KNOW YOUR BATTLEFIELD
FIND
VISION&
UNITY
KNOW WHERE YOU WANT TO BE…AND PICK A RIGHT FELLOWSHIP
STEP 2:
GENERAL STRATEGY
STRATEGY
CAMPAIGNS
INDIVIDUAL TACTICS
STEP 3: PLAN YOUR JOURNEY TO VICTORY
STEP 4: KNOW THAT “TARGETING IS EVERYTHING”
TRAIN
RECRUIT ACT
STEP 5: RECRUIT YOUR NUMBERS, BECAUSE ITS ALL ABOUT PEOPLE
STEP 6: BUILD NONVIOLENT DISCIPLINE OR YOU’RE SCREWED
STEP 7. BUILD IDENTITY AND WORK ON BRANDING
STEP 8: EQUIP YOUR MOVEMENT WITH CREATIVITY
Russia, 2015 Panama, 2015 Zimbabwe, 2019
STEP 9: HUMOR IS YOUR BEST WEAPON
Serbia, 1999 Siberia, 2012
STEP 10: FINISH WHAT YOU START
58 PERCENT OF MOVEMENTS MAKE IT TO THE WINNING POINT. AND THEN FAIL.
AND WE CAN MAKE IT HAPPEN?
1. Identify the Core Group
2. Build skills
3. Help strategic and tactical planning
4. Boost engine of recruitment and training
5. Be there for moments of despair
6. Make sure job is done
SO MOVEMENT IS SOMETHING WE CAN REALLY BUILD FROM THE SCRATCH?