How to make social marketing and email marketing magic ?
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Transcript of How to make social marketing and email marketing magic ?
Copyright 2013 Be Connect. All Rights Reserved
HOW TO MAKE SOCIAL MARKETING
AND EMAIL MARKETING MAGIC ?
AGENDA
Copyright 2013 Be Connect. All Rights Reserved
o Be Connect in a nutshell
o The evolution of CRM
o The dream team
o How to make the magic of Social and eMail
Marketing ?
o Conclusion
BE CONNECT
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o Be Connect in a nutshell
o The evolution of CRM
o The dream team
o How to make the magic of Social and eMail
Marketing ?
o Conclusion
AGENDA
Copyright 2013 Be Connect. All Rights Reserved
Copyright 2013 Be Connect. All Rights Reserved
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A strategy used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them
Copyright 2013 Be Connect. All Rights Reserved
A CHANGING WOLRD Understanding Social Customer Relationship Management
Copyright 2013 Be Connect. All Rights Reserved
*+),%&-./0,-(,1%Modern consumers are changing and evolving with the growth of social media Today, a user that interacts with a brand via Social Media, is looking for following elements :
#2,-3#%
Copyright 2013 Be Connect. All Rights Reserved
o Be Connect in a nutshell
o The evolution of CRM
o The dream team
o How to make the magic of Social and eMail
Marketing ?
o Conclusion
o Be Connect in a nutshell
o The evolution of CRM
o The dream team
o How to make the magic of Social and eMail Marketing ?
o Conclusion
#2,-3#%
Copyright 2013 Be Connect. All Rights Reserved
Copyright 2013 Be Connect. All Rights Reserved
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7@SEP%%
o Be Connect in a nutshell
o The evolution of CRM
o The dream team
o How to make the magic of Social and eMail Marketing ?
o Conclusion
#2,-3#%
Copyright 2013 Be Connect. All Rights Reserved
Copyright 2013 Be Connect. All Rights Reserved
(+-(/0'&+-%Including and promoting!social sharing and social connection(s) options in an email are important for a few reasons: o They extend the reach of your emails
o They allow you to identify key influencers
o They provide another platform to connect with your audience o They give email subscribers more options
Social Sharing + Email Marketing = Happy Marketing Manager
!
#-U%V0,'$&+-'%1%
Copyright 2013 Be Connect. All Rights Reserved
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Sources :
• http://community.insideview.com/t5/Insider-Blog/
The-Evolution-of-Social-CRM-scrm/ba-p/3201
• http://www.brandwatch.com/2013/03/how-brands-
must-evolve-from-crm-to-social-crm/
• http://www.searchenginepeople.com/blog/why-
include-social-sharing-in-your-email-marketing-
strategy.html
• http://www.dekh.com/blog/post/email-marketing-
facts-2013-and-beyondhttp://blog.getresponse.com
• http://www.socialmediaexaminer.com