How to Make Money Blogging on the Social Web “Turning your Hobby, Passion and Knowledge into...
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How to Make Money Blogging on the Social Web “Turning your hobby, passion and knowledge into cash”
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Here are reasons why and 11 different ways including case studies of how you can turn your hobby, passion and knowledge into cash Over 550 years ago printing was invented. It was called the "Gutenberg Press". 10 Years ago another printing press was created except it was online, easy to use and had global reach. That was a platform called "WordPress" Now everyone can publish Making money from new media (blogging) is not a singular approach but often a matrix of multiple opportunities and tactics. Blogging has evolved rapidly because of the social web and in the past was driven by building email lists which took a lot of time. With the advent of social media their marketing and growth have been supercharged. Global reach and influence at the speed of a tweet, a Facebook share or a viral video. To make money from a blog in 2013 you do not have to be a Huffington Post. There are many ways to make a living out of blogging that can enhance your current business and lifestyle that are within everyone’s reach. Let’s have a look at some of them.
Transcript of How to Make Money Blogging on the Social Web “Turning your Hobby, Passion and Knowledge into...
How to Make Money Blogging on the Social Web
“Turning your hobby, passion and knowledge into cash”
Challenge 1: Humans are Slow to Change but Technology is Changing FastTo reach 50 million users
– Radio took 38 years– TV took 13 years– Internet took 4 years– iPod took 3 years– Facebook added over 200 million users in less than 12 months!
Challenge 2: We still think local not global
Challenge 3: Getting Found in a Universe of 500 million+ Websites
Challenge 4: Starting
Why should you start?
1. Your brand awareness will grow2. Open doors to global opportunities3. Create business networking opportunities4. Position you and your brand as a thought leader and expert5. Rank higher in search engines6. Learn a lot about your business and yourself7. Build an online asset that doesn’t sleep8. Grow as an individual and as a business9. Provide lifestyle freedom10.Gain access to free crowd sourced marketing
The Opportunities
Monetization Models
1. Advertising
Mashable
2. Sponsorship
Australian Business Women’s Network
3.Webinars and Seminars
Social Media Examiner
4. Speaking
Guy Kawasaki
5. Books
Tim Ferriss
6. Affiliate
Brendon Burchard
7. Consulting
Mark Schaefer
8. Online courses
Amy Porterfield
9. eBooks
Darren Rowse
10. Paid Membership
Timothy Sykes
11. Sell products
Wine TV – Gary Vaynerchuk
2 Types of Revenue
Active: Paid for time
• Consulting• Speaking• Workshops• Webinars and Seminars
Passive: Paid for your knowledge
• eBooks• Online courses• Selling products online• Paid membership• Affiliate• Sponsorship• Advertising
The Steps to Success
The Framework for Success
Step 1: Focus
The Framework for Success
Step 2: Memorable branding
The Framework for Success
Step 3: Select a platform
The Framework for Success
Step 4: Design
The Framework for Success
Step 5: Hosting
The Framework for Success
Step 6: Create and Package Your Content
The Framework for Success
Step 7: Grow your social networks
The Framework for Success
Step 8: Optimise for search engines
The Framework for Success
Step 9: Network and build promotional partnerships
The Framework for Success
Step 10: Build your email list
Takeaways
1. Focus
2. Start
3. Publish
4. Grow your networks
5. Package your knowledge
6. Market & Promote
Be Persistent!
“Nothing in the world can take the place of persistence. Talent will not,…Genius will not,
Education will not; the world is full of educated derelicts…… Persistence and determination
alone are omnipotent”
Calvin Coolidge - US President
Twitter: @JeffBullas
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