How to Increase Sales on Amazon Only 4 Ways to Increase Sales ... Increase Average Order Increase...

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Transcript of How to Increase Sales on Amazon Only 4 Ways to Increase Sales ... Increase Average Order Increase...

  • How to Increase Sales on Amazon

    By Shannon Roddy

  • Shannon Roddy

  • Why Amazon?

  • Amazon Statistics

    ● 55% of all Product Searches ● 50% of all eCommerce ● 300 Million Customers ● 100 Million Prime M embers

    Currently Amazon has

  • Terminology

    ASIN : Am a zon S ta n d a rd Id en tifia c tion N u m b er

    D eta il P a g e: P rod u c t P a g e on Am a zon .c om

    AC oS : Ad vertis in g C ost of S a le

  • Only 4 Ways to Increase Sales…

  • Increase Amazon Sales

    ● Increase Conversions ● Increase Average Order ● Increase Traffic ● Increase Product Line

    Opportunities

  • Amazon Flywheel

  • 1) Increase Conversion Rate

  • Amazon Conversion Rates

    ● 5-10% Low (Un-Optimized) ● 10-15% Average (Optimized) ● 15-25%+ High (Best Seller)

    Typical Conversion Rates

  • The Pareto Principle

    20% of your products bring in 80% of your Revenue

  • Elements Displayed in Search Results

  • Amazon Product Titles*

    Table Mate 4 Kids F old in g D esk a n d C h a ir S et for E a tin g , Art & Ac tivities for Tod d lers a n d C h ild ren w ith

    P orta b le C a rry C a se (P in k /P u rp le/Tu rq u oise)

    *These Increase Traffic & Conversions

  • Amazon Product Images*

    *These Increase Traffic & Conversions

  • Product Image A/B Testing

    www.PickFu.com

  • Additional Product Images

  • Enhanced Lifestyle Images

  • Amazon Product Reviews*

    *These Increase Traffic & Conversions

  • Amazon Product Review Emails

  • Amazon Product Features

    Always Include Feature + Benefit

  • Amazon Product Description

    Tell your Brand Story

  • Enhanced Brand Content

    Typically Increases sales by 15% *O n ly a va ila b le w ith B ra n d R eg istry

  • Amazon Product Videos

    Sales Video at the Top *O n ly a va ila b le w ith B ra n d R eg istry

  • Amazon Product Videos

    Assembly Videos at the Bottom

  • Link to Product Videos in Email

    Use a Thumbnail with “P la y” B u tton

  • Fulfillment Options

    Sellers th a t u se F B A In c rea se b y 3-5x

    *These Increase Traffic & Conversions

  • Amazon Product Price*

    *These Increase Traffic & Conversions

  • 2) Increase Average Order Value

  • Bundles Com p lim en ta ry p rod u c ts sold tog eth er

  • Bundles Frequently Bought Together

  • Multi-Packs Multiple Units Sold Together

  • 3) Increasing Traffic

  • A) Driving Internal Traffic Amazon SEO

    Search Engine Optimization

  • SEO Keyword Research

  • Amazon SEO Strategy Article

    www.SEMrush.com

  • Increase Amazon SEO

    ● Branded Terms ● Generic Terms ● Competitor Terms

    Keyword Research

  • SEARCH VOLUME

    SEARCH RELEVANCE

  • SEO Keyword Relevance

    Key is Balancing Volume & Relevance

  • SEO Keyword Relevance

    Select the Top 3 -5 M ost R eleva n t Term s

  • Amazon SEO

    ● Product Title ● Product Features ● Descriptions ● Search Terms

    Integrate into Listings

  • SEO Listing Integration

    Product Title

  • SEO Listing Integration

    Product Features (Bullets)

  • SEO Listing Integration Product Description

  • B) Driving Internal Traffic Amazon Campaigns

  • Amazon Advertising

    ● Automatic ● Manual ● Product Attribute Targeting ● Brand Ad*

    Types of Campaigns

    *Only available with Brand Registry

  • Automatic & Manual Sponsored Products

  • Product Attribute Targeting

    Your Brand, Competitors, Pairing

  • Brand Ads Formerly Headline Search Ads

    *O n ly a va ila b le w ith B ra n d R eg istry

  • Creating a Funnel

    Broad Phrase Exact

  • Amazon Advertising

    ● What exact search terms convert? ● What’s my cost-per-click (CPC)? ● What’s my conversion rate? ● How much should I bid?

    Campaign Optimization

    Exact bid is determined by strategy

  • B) Driving External Traffic

  • Social Media Traffic

  • Social Media Traffic

    ● Organic ● Giveaways ● Raffles ● Reviews ● Paid Social

    Product Promotion

  • Driving External Social Traffic

    AffiliatesInfluencers Partnerships

  • Organic Social Posts

    Require an Engaged Audience

  • Giveaways & Raffles

    Add Value to Audience

  • Product Reviews

    Educate Potential Audience

  • Paid Social

    Videos & Lookalike Audience

  • In-Person Events Core Audience

  • 4) Increase Product Line

  • Increasing Product Line

    ● Color, Size, Flavor & Scent Variations ● Add Additional Accessories ● Add Additional Compatibilities ● Add Similar/Related Products

    Types of New Products to Add

  • Summary ● Optimize Your Products ● Start with Best Sellers ● Integrate SEO Terms ● Add Amazon Campaigns ● Increase Average Order ● Drive External Traffic

  • www.LinkedIn.com/in/Shannon-Roddy

  • Sign Up For Seller Central & Brand Registry

    By Shannon Roddy

  • Amazon Seller Central Setup

    sellercentral.amazon.com

  • Amazon Seller Central

  • Amazon Seller Central

  • 1) Seller Agreement

    ● Legal Name (Business or Individual) ● Abide by Amazon Policy & Terms of Service ● Maintain Integrity of the Platform ● Not direct traffic off of Amazon to Website

  • 2) Seller Information

    ● Business Address ● Seller Display Name ● Website ● Phone Number

  • 3) Billing & Deposit

    ● Credit Card for Charges ● Bank Account for Deposits

  • 3) Tax Information

    ● Electronic W-9

  • 5) Identity Verification

    ● Drivers License or Passport ● Bank or Credit Card Statement

  • Applying for Brand Registry

    brandregistry.amazon.com

  • 1) Creating a Brand Registry Account

    ● Enter Corporate/legal information ● Verify identity via SMS/Text ● Accept the Brand Registry Terms & Conditions

  • 2) Enrolling Brands

  • Enroll a New Brand

  • Trademark Verification Code

  • Respond to Amazon Case

  • Summary ● Activate Products for Brand Registry ● Add Enhanced Brand Content ● Create Amazon Brand Storefront ● Create Brand Ads

    SELU Presentation 2019 - How to Increase Sales How to Increase�Sales on Amazon Shannon Roddy Slide Number 3 Slide Number 4 Slide Number 5 Slide Number 6 Slide Number 7 Slide Number 8 Slide Number 9 Slide Number 10 Slide Number 11 Slide Number 12 Slide Number 13 Slide Number 14 Slide Number 15 Slide Number 16 Slide Number 17 Slide Number 18 Slide Number 19 Slide Number 20 Slide Number 21 Slide Number 22 Slide Number 23 Slide Number 24 Slide Number 25 Slide Number 26 Slide Number 27 Slide Number 28 Slide Number 29 Slide Number 30 Slide Number 31 Slide Number 32 Slide Number 33 Slide Number 34 Slide Number 35 Slide Number 36 Slide Number 37 Slide Number 38 Slide Number 39 Slide Number 40 Slide Number 41 Slide Number 42 Slide Number 43 Slide Number 44 Slide Number 45 Slide Number 46 Slide Number 47 Slide Number 48 Slide Number 49 Slide Number 50 Slide Number 51 Slide Number 52 Slide Number 53 Slide Number 54 Slide Number 55 Slide Number 56 Slide Number 57 Slide Number 58 Slide Number 59 Slide Number 60 Slide Number 61 Slide Number 62 Slide Number 63 Slide Number 64 Q & A

    SELU Presentation 2019 - Seller Central - Brand Registry Sign Up For�Seller Central &�Brand Registry Slide Number 2 Slide Number 3 Slide Number 4 Slide Number 5 Slide Number 6 Slide Number 7 Slide Number 8 Slide Number 9 Slide Number 10 Slide Number 11 Slide Number 12 Slide Number 13 Slide Number 14 Slide Number 15 Slide Number 16 Slide Number 17 Slide Number 18 Slide Number 19 Slide Number 20 Slide Number 21 Slide Number 22 Slide Number 23 Slide Number 24 Slide Number 25 Slide Number 26 Slide Number 27 Slide Number 28 Slide Number 29 Slide Number 30 Slide Number 31 Slide Number 32 Slide Number 33 Slide Number 34 Slide Number 35 Slide Number 36 Slide Number 37 Slide Number 38 Slide Number 39 Slide Number 40 Q & A