How To Increase Sales

S a l e s i s a l l a b o u t s e l l i n g s t o r i e s . Yo u n e e d t o k n o w T h e b u y e r a n d

y o u h a v e t o g i v e h i m a s t o r yT h a t b u i l d s a n e m o ti o n a l a tt a c h m e n t t o t h e p r o d u c t

S a l e s i s n o t a b o u t p u s h i n g a p r o d u c t b u t e n g a g i n gW i t h c l i e n t s o n t h e b u y i n g j o u r n e y

I n c r e a s e i n s a l e s c a n o n l y b e d o n e b y b u i l d i n gR a p p o r t w i t h t h e c u s t o m e r s

Sales is a l l about sel l ing Stories…..

10 WAYS TO INCREASE SALES

Know your productsKnow your customersBui ld ing Re lationships

Cold Ca l l ingProspecting

Identify the problemGive the so lution

Pos itioning ProductSe l l your Va lue Propos ition

NegotiationAsk for Referra ls

Know your ProductO n e o f t h e r e a s o n S a l e s p e o p l e a r e N o t a b l e t o i n c r e a s e s a l e s o f t h e i r P r o d u c t s i s d u e t o l a c k o f p r o d u c t

K n o w l e d g e . Yo u n e e d t o e n s u r e W h a t y o u a r e s e l l i n g , w h y a r e y o u s e l l i n g , T h i s c a n b e i m p r o v e d b y p r o p e r Tr a i n i n g s ,

S a l e s C o a c h i n g a n d h e l p i n g s a l e s t e a m g e n e r a t e d e m a n d

W i t h p r o s p e c ti n g , c o a c h i n g a n d p l a n n i n g

Know your customersI t s v e r y i m p o r t a n t t o k n o w w h o

Yo u r t a r g e t c u s t o m e r s a r e t o c l o s e a n d i n c r e a s e s a l e s .F o r t h i s y o u n e e d t o h a v e v i s i o n , y o u r g o a l s a n d w h a t

I n i ti a ti v e s a n d e ff o r t s y o u a r e g o i n g t o t a k e t oA c h i e v e y o u r s a l e s g o a l s

People don’t buy products, they buy the results that product will give. Start your process of identifying your ideal customer by making a list of all of the benefits that your customer

will enjoy by using your product or service.

Who is the person or which company who would most likely to buy your product and buy it immediately?

Bui lding Relationship

O n c e a c u st o m e r … a l w ay s a C u s t o m e rO n c e a c u st o m e r h a s p u r c h a s e d

Yo u r p ro d u c t , t h i s s h o u l d n o t b e t h e E n d o f t h e re l a ti o n s h i p w i t h t h e m .

Fo c u s o n ke e p i n g s t ro n g re l ati o n s h i pW i t h y o u r c u st o m e r.

T h i s w i l l o n l y c r e a t e m o re t r u st a n dA d d va l u e t o y o u r p r o d u c t

I have been following this method from the time i started sellingAlways try 60-70 calls method when you start selling. The idea is to overcome

The fear of rejection. Idea is not to worry about sales results. Build pipelineBy contacting as many customers as possible, you will become fearless

When selling product

Cold Calling

Prospecting

Ask Specific Questions

How old are they? Are they male or Female?Do they have children?

How much do they make? Do they have an education?

What problems are they facing?What kind of solution they are looking?

Do lot of need analysis on the call.

Build an ecosystem around your product offering. For e.g. : If you are selling Thin Clients, pitch for Tablets and give the

benefits of accessing data from Tablet on Via an App.

Identify ing the Problem

C u st o m e rs a re n o t i n t e r e s t e dI n yo u r p ro d u c t o r s e r v i c e s .

W h at t h e y a re i n t e r e st e d i s h o wYo u a re a b l e t o g i v e s o l u ti o n t o

T h e p r o b l e m t h e y a re fa c i n gS o t h i s c a n b e d o n e b y i d e n ti f y i n g

T h e c o re i s s u e a n d p ro b l e m sC u st o m e rs a re fa c i n g .

l i s t e n i n g w i t h O p e n e a rs w i l l h e l p y o u t o

F i n d o u t t h e m a i n i s s u e o f t h e c u s t o m e r a n d t h e nO ffe r h i m t h e s o l u ti o n , t h at w i l l c r e a t e a w i n - w i n

s i t u a ti o n fo r b o t h o f yo u .

Giving the solution

Product Positioning

Do market research on your competitors to determine what they are offering and at what price. If you have a high-priced product, be prepared to over-deliver quality to your customers. Price can be determined by “perceived value” of your product. If you can make your product seem superior to your competitors, you can charge a higher price

What it is defined : by ProductWhat it does : the benefitWhat is means: the effect

Why I should care : the motivation

Sel l ing your Value Proposition

You define your competitive advantage, the reason for buying your products or services, in terms of the benefits, results or outcomes that your customer will enjoy from purchasing your product or service that they would not fully enjoy from purchasing the product or service of your competitor.

Focus on the benefits of what makes your product better than others.

Link Benefit to your Value

Negotiation

Skilled negotiators are usually quite concerned about finding a solution or an arrangement that is satisfactory to both parties.They look for what are called “win-win” situations, where both parties are happy with the results of the negotiation.

The Best Negotiators Have These 3 QualitiesThey ask good questions to find out exactly what you need.They are patient.They are very well prepared.

Referra ls and Us ing Soc ia l Media

There are so many more ways to get your product to your customers than ever before. What’s the best part? They’re all free. You can use social media such as Face book, Twitter, and your blog to your advantage. By building relationships with your customers through these channels you can access more people than ever.

Some of the benefits of content marketing include:More access to qualified leads.More channels to sell your product.Lower costs to acquire customers.