How to Drive Adoption and Engagement within an Employee Advocacy Program
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Transcript of How to Drive Adoption and Engagement within an Employee Advocacy Program
How to Drive Adoption and Engagement within an
Employee Advocacy Program
#DySiWebinar
Lori Grey Senior Manager Brand & Eminence at Deloitte
@lsgrey
Susan Emerick CEO & Founder at Brands Rising
@sfemerick
Alex Cramer VP of Business Development
at Dynamic Signal
@cramer1000
1. What is Employee Advocacy 2. Why should brands care? 3. How to maximize adoption & engagement 4. Recruitment, Recognition, Visibility 5. Personalization and Removing Doubt 6. How great technology fits in 7. Q&A
Agenda
What is Employee Advocacy?
#DySiWebinar
Brands empowering employees to support the goals of the brand, using content and employee-owned social
Why should brands care?
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Your employees are already social
The Challenge Social employees present legal risks
The Opportunity An authentic new sales and marketing channel
Use Cases
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Marketing Social Selling HR
Executive Comms Events Compliance
Employee Advocacy
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Challenge: Adoption & Engagement
Recruiting & Selecting
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How to determine the “best fit” candidates Why it matters
@sfemerick
Successful Candidates
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Comfortable collaborating online Find value in creating & nurturing relationships through digital media Demonstrate commitment to sustained engagement Open to coaching and guidance
@sfemerick
#DySiWebinar
Rewards & Recognition
Showcase success that demonstrates business value achieved
Professional recognition External recognition
@sfemerick
#DySiWebinar
Visibility @sfemerick
Surfacing Expertise
Featuring Relevant SMEs
Jim Simpson
Personalization
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How I define personalization Why it matters
@lsgrey
How we do it
Use sign-up form to create groups Use groups to tag and distribute content
@lsgrey
#DySiWebinar
Share the opportunity for military veterans to apply to Deloitte’s CORE Leadership Program Aug 14, 2014
Helping members of our armed forces successfully transition to the business sector
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Removing Doubt
What it means Why it matters
@lsgrey
How we do it @lsgrey
#DySiWebinar
Education & Training If it’s here, it’s approved
Recap
#DySiWebinar
@cramer1000
Recruitment Strategy Recognition Personalization Removing Doubt
Q/A #DySiWebinar
Questions from
Lori Grey Senior Manager Brand &
Eminence at Deloitte
@lsgrey
Susan Emerick CEO & Founder at Brands Ris ing
@sfemerick
Alex Cramer VP of Business Development
at Dynamic Signal
@cramer1000
www.dynamicsignal.com More Information