20 tips for getting an employee advocacy pilot off the ground

Tips that make you go far with results

By Yekemi Otaru, Founder and Principal Strategist, YO! Marketing®

Get leadership buy-in

Use an enterprise platform

Curate relevant content

Start with early adopters

Align with business goals

Identify training needs

Create content

Set milestones

Create a small team

Track performance

Keep the momentum

Reward employee participation

Calculate ROI

Set a launch date

Promote high-performing content

Capture leads in a CRM system

Look out for informal ideas

Identify your best content

It’s a marathon not a sprint

Celebrate early wins

Thinking about employee advocacy?Email info@yomarketing.co for a chat

©All illustrations are the creation of Yekemi Otaru, Managing Director at YO! Marketing®