Digital Marketing 101

Or

What Does Ray Actually Do?

Moncton NB 1951 Begins growing up process

Moncton NB 1951 Begins growing up process

Toronto 1971Life upon the wicked stage.

Moncton 1951 Begins growing up process

Toronto 1971Life upon the wicked stage.

Restaurants 1988 Growing up continues.

Hamilton 1983 - 1988 Peak production: Four children plus...

Kristopher Erica Aaron Zack

Spinoffs - 2 GrandchildrenLiam & Tomas

(so far)

Montréal 2010 - Social Media Marketing Consultant

Director Digital

Marketing

Montréal 2016

A - “The action of promoting and selling our service.”

Q - What is marketing?

Q - Isn’t it the same thing as advertising?

A - “No. It’s not.”

Advertising is one part of marketing.

It’s the part that falls under

PROMOTION

That also includes:SALES

PUBLICITYBRANDING

The4 P’s

Of

MARKETING Product Price

Promotion Place

PROMOTION

Internet advertising, PPC, (Google Ads) social media ads

Inbound marketing: content, influencer, social media

Traditional advertising: television, radio, and print

Networking - Participation in trade shows and other events

Direct marketing: telemarketing, mail & e-mail

Local marketing: Signage and listings in directories

So, here’s what I do...

Manage our online presence:

- (Owned) Website, Branded Sponsorships, Emails*

- (Earned) - Recommendations, Mentions, Reviews*

- (Paid) - PPC, SEM, Social Media Marketing

* Owned and Earned are the most trusted ad formats.

“But Ray...

I’m not a marketer.What does this have to do with me?”

Company walls are now windows.

As open kitchens allow us to see how our food is prepared, open companies welcome us to engage with the people behind the brand.

There are many ways people can peek inside our windows.

Social Media - Facebook, Twitter, LinkedIn, Google

Reviews - Google, Yelp, Foursquare, Facebook

Content - Blogs, White papers, mentions, Newsletters

We are all marketers.We are all advocates.

How to be an employee advocate.

- Check in. Add an observation, insight or photo.

- Encourage friends to leave an online review

- Follow Image24 on Twitter, LinkedIn, Facebook & share

How to be an employee advocate.

- Share news events i.e. awards, new artwork, good experience with client (no names, please)

- Volunteer to write a post about your experience or a subject that could help someone.