How To Do A Marketing Makeover Laura Posey

Chief Instigator, Dancing Elephants

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The Five

M’s • Motivation

• Market

• Message

• Methods

• Marriage

Motivation

• Vision

• Goals

Vision

• Clarity

• Pictures

• Stories

Market

• Biggest

• Fastest

• Best Fit

• Most Fun

Specialist vs.

Generalist Focus = Success

Message

• Language

• Personality Type

• Opportunity Seeking

vs Consequence

Avoiding

Opportunity Seekers vs.

Consequence Avoiders

Methods

• Market-focused

• Pick 5

• Test, test, test

Methods

Direct Mail

Flyers

Calls

Email

Websites

Word of Mouth

Advertising

Social Media

Marriage

• Conversion

• Referrals

• Repeat Business

Questions

Convert

• Personal

• Company

• Wants

Gift

Free report on

Personality Types and

Motivation Styles

Complete text (200 pages)

Complete workbook (60p)

Samples and “steal it” copy

All on MP3 also

Marketing and Sales

All via immediate download

Retail $397

For Jigsaw

customers

Only $147

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